Francesca Ayers

Francesca Ayers Email and Phone Number

Bid Director and Founder - Interim | Advice | Strategy | Presentation | Coaching | Writing | Training @ Get Serious Limited
United Kingdom
Francesca Ayers's Location
United Kingdom, United Kingdom
Francesca Ayers's Contact Details

Francesca Ayers personal email

n/a
About Francesca Ayers

Francesca Ayers is a Bid Director and Founder - Interim | Advice | Strategy | Presentation | Coaching | Writing | Training at Get Serious Limited. She possess expertise in marketing, business strategy, marketing management, strategy, bids and 33 more skills. Colleagues describe her as "I have worked with Francesca in several guises over the last ten years. She is an excellent bid adviser - focusing on identifying a winning bid strategy and challenging appropriately to take people out of their comfort zones. She is particularly good at helping teams identify their differentiators and hone in on key messages. She exemplifies the 'trusted adviser' in what is often a high pressure bid environment, bringing calmness where it is needed and 'lighting a rocket'… Show more"

Francesca Ayers's Current Company Details
Get Serious Limited

Get Serious Limited

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Bid Director and Founder - Interim | Advice | Strategy | Presentation | Coaching | Writing | Training
United Kingdom
Employees:
3
Francesca Ayers Work Experience Details
  • Get Serious Limited
    Bid Director And Founder - Interim | Advice | Strategy | Presentation | Coaching | Writing | Training
    Get Serious Limited
    United Kingdom
  • Get Serious Limited
    Bid Director & Founder - Interim | Advice | Strategy | Presentation | Coaching | Writing | Training
    Get Serious Limited Jan 2016 - Present
    London, United Kingdom
    We help you with your live bids. From leading and running your must-win bids to reviewing your proposal words before sign-off. Advice and direction, presentation and writing.As much or as little as you want. “Francesca expertly challenged our strategy and has revolutionised our win rates.” Ellie Blenkinsop, Head of Bids UK & Europe, SavillsRecent assignments include:- global pursuit strategy for an international accounting firm, working at Board level- interim assignment to fill a recruitment gap in a property firm- delivering pitching skills training for a global technology consulting company and a financial advisory company- providing bid advice for an actuarial and pensions administration company- providing interim strategic bids advice for a large accounting firm (covering for a team member who was sick)- strategic advice and bid writing on a large bids for a real estate company.BSc (Honours) Dip M FCIM Chartered Marketer CF APMP
  • University Of Westminster
    Visiting Lecturer, Business School
    University Of Westminster Jan 2016 - Present
    London, United Kingdom
    Delivering seminars for Business School undergraduates in the college of Management & Marketing - focused on Selling and Branding.
  • Bids & Marketing Specialist
    Bids & Marketing Specialist
    Bids & Marketing Specialist May 2015 - Jan 2016
    London, United Kingdom
    Specialist strategic advice for Bids / Proposals / Tenders / Pitches with experience of very large competitive bids including Government approved supplier lists and bids to FTSE companies; win strategy; team leadership; management coaching.Wideranging marketing skills, from Strategic Marketing Planning to delivery of content driven multi-channel campaigns. PR and reputation management, brand management, digital including email marketing, social media, website, paid search and display; collateral, events, telemarketing. B2B and B2C campaigns.
  • Broadstone Group
    Marketing Director
    Broadstone Group Oct 2013 - Apr 2015
    London, United Kingdom
    Broad marketing role - delivered strategy and campaigns across all marketing areas - and included advice on pitching.B2B marketing to Trustess and Employers; B2C to private clients for Corporate Benefits, Risk & Health, Pensions & Investment Management and Private client businesses. FCA regulated. Private Equity funded.Company provides pensions advice including auto enrolment pensions, actuarial advice and investment services, scheme administration, employee benefits advice (flexible benefits, group risk and healthcare) and executive retirement services to employers, pension scheme trustees and individual pension scheme members.
  • Bdo Uk Llp
    Head Of Bids
    Bdo Uk Llp Apr 2011 - Jul 2013
    London, United Kingdom
    Led a team of seven, providing commercial bids advice to Partners across all service areas (audit, tax, financial advisory) and all sectors across BDO on the biggest and strategically important competitive bids including FTSE companies.Worked with the Firm Leadership Team and Audit Stream Executive. Advisory role providing the strategic backbone, qualifying opportunities, coaching teams on targeting and relationship building, creating the proposition, coaching teams to present effectively, pricing strategy, peer-to-peer coaching with partners.
  • Bdo Uk Llp
    Bid Adviser - Senior Manager
    Bdo Uk Llp Jun 2008 - Mar 2011
    London, United Kingdom
  • Kpmg Uk
    Proposal Advisor (Senior Manager)
    Kpmg Uk 2005 - 2008
    London, United Kingdom
    Advising on competitive pitches across IGH business area (Public Sector, Business Services, Building & Construction, Real Estate and Transport) for audit, tax and advisory tenders for FTSE 100 and 250 companies and government departments. Experienced in European and Global pitches.
  • Business Link For London
    Head Of Marketing (Planning)
    Business Link For London 2000 - 2004
  • Business Link Surrey
    Marketing Manager
    Business Link Surrey 1996 - 1999

Francesca Ayers Skills

Marketing Business Strategy Marketing Management Strategy Bids Management Proposal Writing Business Planning Marketing Strategy New Business Development Business Development Market Planning Email Marketing Leadership Project Management Marketing Communications Direct Marketing Change Management Management Consulting Crm Strategic Planning B2b Marketing Social Media Social Media Marketing Digital Marketing Professional Services Customer Relationship Management B2b Marketing Strategy Bid Processes Real Time Bidding Bid Specifications Bid Strategy Digital Strategy Website Development Twitter Marketing Financial Services B2b Team Leadership

Frequently Asked Questions about Francesca Ayers

What company does Francesca Ayers work for?

Francesca Ayers works for Get Serious Limited

What is Francesca Ayers's role at the current company?

Francesca Ayers's current role is Bid Director and Founder - Interim | Advice | Strategy | Presentation | Coaching | Writing | Training.

What is Francesca Ayers's email address?

Francesca Ayers's email address is fr****@****o.co.uk

What skills is Francesca Ayers known for?

Francesca Ayers has skills like Marketing, Business Strategy, Marketing Management, Strategy, Bids, Management, Proposal Writing, Business Planning, Marketing Strategy, New Business Development, Business Development, Market Planning.

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