My not-so-secret power is my ability to motivate staff and contributors to peak performance levels, thanks to my results-oriented mindset and unparalleled organizational skills.I’ve spent my career developing and executing insights-driven integrated marketing strategies across paid, earned, and owned channels, focusing on storytelling through influencer marketing and social media. With experience working both with brands and agencies, I am able to think out of the box and recommend timely solutions. I have led the planning and execution of digital campaigns for clients in the health, tech, consumer, CPG, QSR, travel, and spirits industries.I was instrumental in the creation, development and integration of Sway’s influencer marketing technology - a custom system that allows clients to access interactive lists of recommended influencers, their engagement history, and their audience demographics, along with comprehensive campaign reporting.My passion for creative and effective marketing prompted me to earn my MBA in the field in 2009 and ultimately led to numerous influencer campaigns with companies ranging from P&G to Disney to Walmart to Inspire Brands. I was recognized as a leader early in my blogging career, earning multiple awards, including recognition by Nielsen Online as one of the Top 50 Power Moms. Prior to joining the online world, I studied Viticulture & Enology at UC Davis, worked at various wineries in both California and Italy, and was employed at the biotech company Genentech.Experienced in: content strategy, influencer marketing, community management, paid media strategy and earned media amplification, paid media amplification and analytics, client relationship management, media relations, spokesperson management, message strategy, and team leadership.