Coo
CurrentWorked as a member of the influencer team across multiple brands within the Inspire portfolio, including SONIC, Buffalo Wild Wings, Baskin-Robbins, and Arby's. • Integral in the effort to grow SONIC's TikTok following from 50,0000 followers to 500,000 followers in 2022 through influencer programming • Led the influencer integration of SONIC's first brand activation at the Bonnaroo Music Festival • Successfully expanded influencer strategies to drive over a 50% increase in influencer KPIs YOY for two years consecutively.Worked as member of Disney Jr. influencer and creative team on kids programming launches, such as Puppy Dog Pals, T.O.T.S., Elena of Avalor, and Spidey + Mickey. • Responsible for developing over 20 different fun and education-friendly online assets for families to utilize while engaging with Disney Jr. programming. Assets ranged from coloring pages, to games, to crafts. • Oversaw comment response to all influencer content, ensuring that brand social management was real-time and in-line with brand standards.Led production shoots and experiential events for a variety of clients, including Gerber, Shriners Hospitals for Children, Hefty, Pepperidge Farm, StarKist, and Mizuno • Created creative briefs and timeline to manage creative process from concept to completion. • Formulated and monitored budgets to manage expenses and control costs. • Developed high-impact creative trailers and promotional influencer content for company campaigns from concept to completion.