Francesca Barker Mccormick Email & Phone Number

New York, New York, United States

Manage and lead the production of key segments across tentpole events such as the Met Gala, Vogue’s Forces of Fashion, GQ Men of the Year, GQ Live, Allure’s Best of Beauty, Architectural Digest Design Show, Teen Vogue Summit, New Yorker Festival, and Glamour Women of the Year.Facilitate, produce, and manage events for partners such as Balmain.

Greater New York City Area

Greater New York City Area

Greater New York City Area

Greater New York City Area

• Arrange and facilitate meetings with potential partners/magazines/organizations to explore opportunities to increase brand exposure
• Coordinate and deploy marketing incentives through “e-blasts” across the United States and Canada to gain competitive advantage
• Create and organize strategic marketing collateral (including price lists, invitations, gift cards, bounce back cards)
• Analyze and create monthly business recaps highlighting marketing initiatives, initiative ROI, marketing/branding successes and opportunities
• Coordinate and execute seasonal marketing events and trunk shows across the United States and Canada
• Assess and create recaps of events across the United States for continuous improvement and communication to headquarters in Europe

New York

• Researched, developed, secured endorsement, and executed social media strategy for startup company
• Researched influencers to represent the brand
• Assisted design and production in creation of handbag samples by securing Garment district supplies
• Analyzed and organized business expenses
• Set-up and maintained the sample room to facilitate review of merchandise by potential investors
• Contributed to building the “1” handbag start-up business marketing plan

New York

• Responsible for researching, creating and posting marketing content for all social media outlets
• Created collateral for Market Week

Cary, North Carolina

• Initiated face to face interaction with clients
• Conducted market research analyzing competitive products strengths and weaknesses
• Developed marketing strategies based on research analysis and client potential
• Three time Top Seller award recipient

Apex, North Carolina

• Interfaced with customers, advised on fashion to drive increased sales
• Responsible for designing and updating window and store displays
• Researched upcoming season trends to recommend merchandise purchases to meet market demands

New York

• Met corporate buyers in the Manhattan showroom, e.g., Bergdorf Goodman and Neiman Marcus, to review fashions and finalize orders
• Performed inventory checks and verified incoming stock against purchase orders
• Researched trends for upcoming seasons and prepared reports recommending merchandise to be purchased
• Completed Market Week preparations including showroom design and creating look books