Francesca Bianchi Email & Phone Number

EXPERIENCE SUMMARY:* Head of Marketing at Eva Group Srl* 18 years work experience both with Startups and Big Companies in Digital Marketing Field* Strategic Consultant Results-Oriented with proactive approachSKILLS SUMMARY:- Performance MarketingDevelop and manage Google Ads and Facebook Ads Campaign, Programmatic and RTB Strategies, Media planner, eCommerce Shopping Campaign, Traffic acquisition, SEA, Social media strategy. Develop and manage Affiliate Platform. Focus on CRO and KPI Optimization.- Management Budgeting, Forecasting, Planning, Team management and development, Project management- Analytics and CRMWeb Analytics (Google Analytics, Adobe Analytics Cloud, Kissmetrics, etc.), Audience Segmentation and distribution (DMP; DSP), Clustering, Email marketing and Nurturing planning - Content Production and DistributionWriting, Editing, and Storytelling. With a specific understanding of Web peculiarities, Advertising materials development, Editorial Planning.- Management of 500.000€ annual budget adv market analysis & competitor analysis Digital Marketing Awareness Campaign for major clients such as UtilitiesA2A, Hera, Optima ItaliaOilQ8, ENILuxury GoodsFerretti Yachts, CassinaSoftwareSistemi Spa, TeamSystem, Esimplu, BucapONLUS & CHARITIESUnicef, Operation Smile, SportSenzaFrontiere, IntersosAutomotiveRenault, Leasplan, Carplanner, DaciaNewsIl Fatto Quotidiano, AGI, ListE-commerceFila, Loriblu, 7Camicie, Max Mara, Marina RinaldiGDOUnilever, Algida, De CeccoTravel/TourismAir One, Lufthansa, Tahiti Tourism, Regione Lazio, XploreAmerica, FinanceSara Assicurazioni, ANIAEducationLUMSA, Istituto Quasar, IEDGambling SISALManaged the launch of events and new products on Social Media through Advertising and Retargeting campaigns also in international contexts for WCRR, Cartoonetwork, Sisal, Start The Change, CustodiaValore, Sara Assicurazioni, Acqua di Nepi

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  Università Degli Studi Di Perugia

  Scienze Politiche