EXPERIENCE SUMMARY:* Head of Marketing at Eva Group Srl* 18 years work experience both with Startups and Big Companies in Digital Marketing Field* Strategic Consultant Results-Oriented with proactive approachSKILLS SUMMARY:- Performance MarketingDevelop and manage Google Ads and Facebook Ads Campaign, Programmatic and RTB Strategies, Media planner, eCommerce Shopping Campaign, Traffic acquisition, SEA, Social media strategy. Develop and manage Affiliate Platform. Focus on CRO and KPI Optimization.- Management Budgeting, Forecasting, Planning, Team management and development, Project management- Analytics and CRMWeb Analytics (Google Analytics, Adobe Analytics Cloud, Kissmetrics, etc.), Audience Segmentation and distribution (DMP; DSP), Clustering, Email marketing and Nurturing planning - Content Production and DistributionWriting, Editing, and Storytelling. With a specific understanding of Web peculiarities, Advertising materials development, Editorial Planning.- Management of 500.000€ annual budget adv market analysis & competitor analysis Digital Marketing Awareness Campaign for major clients such as UtilitiesA2A, Hera, Optima ItaliaOilQ8, ENILuxury GoodsFerretti Yachts, CassinaSoftwareSistemi Spa, TeamSystem, Esimplu, BucapONLUS & CHARITIESUnicef, Operation Smile, SportSenzaFrontiere, IntersosAutomotiveRenault, Leasplan, Carplanner, DaciaNewsIl Fatto Quotidiano, AGI, ListE-commerceFila, Loriblu, 7Camicie, Max Mara, Marina RinaldiGDOUnilever, Algida, De CeccoTravel/TourismAir One, Lufthansa, Tahiti Tourism, Regione Lazio, XploreAmerica, FinanceSara Assicurazioni, ANIAEducationLUMSA, Istituto Quasar, IEDGambling SISALManaged the launch of events and new products on Social Media through Advertising and Retargeting campaigns also in international contexts for WCRR, Cartoonetwork, Sisal, Start The Change, CustodiaValore, Sara Assicurazioni, Acqua di Nepi
Eva Group Srl
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Head Of Marketing & Digital Media PlannerEva Group Srl Feb 2012 - PresentRome Area, Italy- Definizione della strategia marketing dei progetti digital a supporto degli obiettivi dei clienti dell'agenzia;- Analisi della competitive set;- Definizione della road map progettuale e dei principali strumenti digitali;- Elaborazione e coordinamento della proposta progettuale;- Coordinamento della divisione marketing e dei progetti della stessa: creativi, designer, social media specialist e media planner;- Crescita della divisione marketing in termini di obiettivi interni e di soddisfazione dei clienti;- Introduzione di idee innovative di processo e di servizio.
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Sem Specialist & Business Data, Web Traffic AnalystAd Maiora Oct 2008 - Jan 2012Rome Area, ItalyImplementazione, gestione, ottimizzazione e analisi di campagne digital. Studio Benchmark di settore, analisi competitor, ricerche di mercato e consulenza strategica. -
Sem SpecialistGlobal Research Srl Jul 2002 - Sep 2008Rome Area, ItalySviluppo, gestione, ottimizzazione e analisi delle Campagne di Keyword Advertising Online. Pianificazione Advertising su circuiti di affiliazione, direct email marketing, sms marketing e pianificazioni media. Reportistica avanzata.
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Seo SpecialistAd Maiora - Gruppo Dada Oct 1999 - Jun 2002Rome Area, ItalyAnalisi siti e sviluppo contenuti editoriali.
Francesca Bianchi Education Details
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Scienze Politiche
Frequently Asked Questions about Francesca Bianchi
What company does Francesca Bianchi work for?
Francesca Bianchi works for Eva Group Srl
What is Francesca Bianchi's role at the current company?
Francesca Bianchi's current role is Head of Marketing & Digital Media Planner at Eva Group S.r.l..
What schools did Francesca Bianchi attend?
Francesca Bianchi attended Università Degli Studi Di Perugia.
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