HI Social Group is a talent management agency that works with pet parent influencers on fostering relationships with likeminded brands in the pet space, with a mission to empower pet parents to give their pets the highest quality of life possible. We manage 11 different influencers in the space ranging from pet nutritionists, therapy/working dogs, to first-time pet parents. Our clients have worked with brands like Chewy, OpenFarm, Native Pet, Embark, and more.

- Developed and oversaw end to end execution of strategic ad-hoc and always-on influencer campaigns, including management of paid boosting/optimization. - Clients included Budweiser, Coach, Nike, McDonalds and Nestle.- Served as Talent Director for Budweiser's award winning BudX activation during the 2022 FIFA World Cup. Managed 100 influencers from 17 countries, acted as key client contact and supervised on-the-ground team while in Doha, Qatar.

- Managed end to end execution of strategic influencer campaigns that reached targeted audiences for fintech, health and CPG brands. - Clients included PayPal, Northwestern Mutual, CVS Health, Unilever, T.J.Maxx and Marshalls, and budgets ranged from $30K-$850K. Clients: PayPal, Northwestern Mutual, CVS Health, Unilever, T.J.Maxx/Marshalls

— Write all press releases, media alerts, and talking points for interviews, press outreach, influencer takeovers, etc. — Collaborate and liaise with external PR agency on strategic press initiatives and coordinate media outreach to effectively meet company goals and drive brand awareness — Plan consumer and media facing events, such as retail grand openings, editor workouts, collaboration launches, and press preview days, including launch events for Demi Lovato and the week-long grand opening of Fabletics’ Soho Pop-Up— Develop innovative short-term and long-term partnerships with both brands and macro influencers that support Fabletics’ marketing goals through driving sales and VIP acquisition— Facilitate all communication and approvals between internal Fabletics teams and talent/collaborators (ie. Kate Hudson, Demi Lovato, Kelly Rowland, Massy Arias, Maddie Ziegler, etc.)— Manage the Fabletics PR interns, providing day-to-day instruction, feedback and mentorship

- Pitched journalists on new episodes, guests, and relevant Ora TV news- Built media lists using Muck Rack and Cision- Watched live show tapings and determined newsworthy elements to pitch to media - Contributed to brainstorms for Emmy campaign and Season 5 premiere publicity tactics - Researched potential awards opportunities and speaking engagements- Organized and tracked media requests for interviews with Larry

- Packaged event samples to send to influencers- Selected outfits to send to Master trainers and influencers- Celebrity seeding and gifting- Staffed events- Assisted with Kate Hudson's "Pretty Happy" book launch party and signing- Kept track of PR sample trafficking

- Tracked and clipped client media coverage for annual coverage reports- Compiled media lists - Created social media plans for clients- Drafted media advisories for client events- Assisted with event staffing

- Presented current trends through personal style and fashion consultation- Set and maintained visual standards - Ran register transactions and utilized iPads for efficient and convenient shopping experience- Built relationships with clients through styling, excellent customer service, and email lists- Identified sales opportunities and consumer needs through thoughtful engagement and interaction- Performed stock checks in home store and surrounding stores

- Managed social media accounts for Cross Marketing and all clientele - Created and designed content for Instagram, Facebook, and Twitter- Updated and curated Pinterest boards for clients- Kept track of press and post press clippings to clients' social media accounts- Produced weekly social media plans for client accounts and interacted with followers daily