Francesca Boyd-Barrett Email & Phone Number

Newport Beach, Ca

• Recruited to spearhead creative direction, business development, and production for apparel design startup that creates fashion-forward graphics for Gen Z and millennial consumers• Direct all phases from concept through pre-production for Future State, Back When and private label accounts, delivering original graphics that align with style, fabric, and budget specifications• Oversee sample creation and collaborate with production facility staff in Mexico to ensure timely sample… Show more • Recruited to spearhead creative direction, business development, and production for apparel design startup that creates fashion-forward graphics for Gen Z and millennial consumers• Direct all phases from concept through pre-production for Future State, Back When and private label accounts, delivering original graphics that align with style, fabric, and budget specifications• Oversee sample creation and collaborate with production facility staff in Mexico to ensure timely sample deliveries that meet customer expectations• Direct initiative to launch cost-effective online store that sells made-to-order t-shirts to followers• Manage and mentor in-house designers and freelancers, empowering each to fuel sales by elevating graphic design quality and innovation while honoring customer vision and needs • Thoroughly review all artwork to avoid copyright and trademark violations• Oversee all dye house and fabric vendor relationships to establish quality standards, cost savings, and effective delivery timelines KEY SUCCESSES AND PROJECTS: • Secured major retail accounts including Urban Outfitters, Anthropologie, Tillys and Pacsun, and two private label accounts and Solrise for Sun Protection (Costco/Sam’s Club) and grew annual revenue to over eight figures in 6 years• Conceptualized and developed popular Future State brand for Urban Outfitters and the Back When brand for Anthropologie• Forged strong relationships with buyers at URBN, Pacsun & Tillys in addition to regularly pitching new concepts that align with each company’s unique brand• Created dye and print stock blanks for Urban Outfitters and private label accounts that increased sample delivery speed and efficiency• Created profitable infant rash-guard line that generated sales with Sam’s Club• Mentored designer with forward-thinking style who developed artwork that generated 20K unit order from Urban Outfitters Show less

Irvine, Ca

• Designed original graphics and illustrations for junior’s and children’s seasonal lines at fashion-forward surf and action sport apparel company • Directed junior Graphic Designer and collaborated with creative team to elevate graphic design quality by mixing company’s branding with current trends • Styled line sheets at photo shoots to make sure every detail was represented accurately• Partnered with Design Director to develop fresh concepts for each season and assemble cohesive… Show more • Designed original graphics and illustrations for junior’s and children’s seasonal lines at fashion-forward surf and action sport apparel company • Directed junior Graphic Designer and collaborated with creative team to elevate graphic design quality by mixing company’s branding with current trends • Styled line sheets at photo shoots to make sure every detail was represented accurately• Partnered with Design Director to develop fresh concepts for each season and assemble cohesive trend packs for creative team to follow• Worked closely with textile designers to create graphics that complemented allover print patterns Show less

Los Angeles

• Designed original graphics for apparel applications and co-managed team of five designers at wholesale apparel company• Coached each designer to blend unique design style with client needs to craft commercially viable artwork, achieving $600K average annual sales per designer• Interfaced with buyers to develop clear design plan and pre-production department to create high-quality samples that adhered to buyer specifications• Generated $1M in annual sales each year as result of… Show more • Designed original graphics for apparel applications and co-managed team of five designers at wholesale apparel company• Coached each designer to blend unique design style with client needs to craft commercially viable artwork, achieving $600K average annual sales per designer• Interfaced with buyers to develop clear design plan and pre-production department to create high-quality samples that adhered to buyer specifications• Generated $1M in annual sales each year as result of developing Truly Madly Deeply brand for Urban OutfittersKEY BRAND DEVELOPMENT: Title Unknown and Truly Madly Deeply for Urban Outfitters; Idlewild for Nordstrom; T.LA for Anthropologie; Sweet & Toxic for Hot Topic; Heritage 1981 & Forever 21HONOR: Promoted to Art Director as result of superior performance as Designer Show less

Bachelor Of Arts - Ba, Fashion Illustration & Pr, With Honors

Diploma, Art & Design