Francesca Boyd-Barrett Email & Phone Number

Newport Beach, CA

• Recruited to spearhead creative direction, business development, and production for apparel design startup that creates fashion-forward graphics for Gen Z and millennial consumers
• Direct all phases from concept through pre-production for Future State, Back When and private label accounts, delivering original graphics that align with style, fabric, and budget specifications
• Oversee sample creation and collaborate with production facility staff in Mexico to ensure timely sample… Show more
• Oversee sample creation and collaborate with production facility staff in Mexico to ensure timely sample deliveries that meet customer expectations
• Direct initiative to launch cost-effective online store that sells made-to-order t-shirts to followers
• Manage and mentor in-house designers and freelancers, empowering each to fuel sales by elevating graphic design quality and innovation while honoring customer vision and needs

Irvine, CA

• Designed original graphics and illustrations for junior’s and children’s seasonal lines at fashion-forward surf and action sport apparel company
• Directed junior Graphic Designer and collaborated with creative team to elevate graphic design quality by mixing company’s branding with current trends
• Styled line sheets at photo shoots to make sure every detail was represented accurately
• Partnered with Design Director to develop fresh concepts for each season and assemble cohesive… Show more
• Partnered with Design Director to develop fresh concepts for each season and assemble cohesive trend packs for creative team to follow
• Worked closely with textile designers to create graphics that complemented allover print patterns Show less

Los Angeles

• Designed original graphics for apparel applications and co-managed team of five designers at wholesale apparel company
• Coached each designer to blend unique design style with client needs to craft commercially viable artwork, achieving $600K average annual sales per designer
• Interfaced with buyers to develop clear design plan and pre-production department to create high-quality samples that adhered to buyer specifications
• Generated $1M in annual sales each year as result of… Show more
• Generated $1M in annual sales each year as result of developing Truly Madly Deeply brand for Urban OutfittersKEY BRAND DEVELOPMENT: Title Unknown and Truly Madly Deeply for Urban Outfitters; Idlewild for Nordstrom.

Bachelor Of Arts - Ba, Fashion Illustration & Pr, With Honors

Diploma, Art & Design