•Managed and scheduled promotions for all home games•Developed game scripts and execution of all game entertainment•Implemented all sponsored activations and identify needs•Managed in game video content and board show graphics with marketing/creative team•Collaborated with sales staff to execute and enhance all sold fan experiences•Assisted in community initiatives to enhance player/team brands•Liaison between Stockton Kings and Stockton arena staff•Maintained relationships with Sacramento Kings entertainment teams•Oversaw Stockton Kings interns, DJ, Emcee and other entertainersNoteworthy: Quickly identified weaknesses in game entertainment and enhanced game show to give fans the value of a purchased ticket. At the start of Covid-19 I worked with a local seamstresses to makes 400 face masks with unsold merchandise to donate to the Stockton community and homeless in need.

•Maintained and executed a comprehensive email marketing campaign and content calendar•Assisted in executing Cal Athletics digital marketing campaigns•Developed and launched a youth reading rewards program•Maintained a collaborative relationship with Creative Service team to ensure all digital assets were managed and completed•Developed and executed comprehensive revenue generating marketing and promotional plans for football and basketball•Managed fan engagement initiatives for football, basketball and other Cal events•Marketing liaison for Cal Women’s and Men’s Baketball, severed as “show director”•Managed game script production including in-game reads, sponsored elements, promotions and fan experience•Developed and coordinated all in game, pre and post game enterinment with sponsorship and stadium operations•Managed gameday student staff 15+ employees•Managed Cal Spirit and marketing/ promotions budgetNoteworthy: Developed a sales and promotional plan resulting in a sold out women’s basketball game versus ranked UCONN; 11,000 fans. Assisted in the planning and execution of a comprehensive marketing campaign which resulted in about 1,000 more tickets sold per game versus the year before. Lead a comprehensive student marketing plan surrounding football student engagement. Increased student football attendance by 55% and increased student season ticket sale by 60%. Executed revenue generating email marketing campaigns.

•Created and maintained content for social media platforms•Created graphic design material: ticketing collateral, flyers and digital ads Coordinated and managed tailgates, watch parties, ESPN College Gameday and other athletic events•Executed game promotions within IMG Sports Marketing•Served as liaison between campus departments and students organizations•Managed and supervised game day marketing staff, interns and spirit groupsNoteworthy: Lead and executed marketing and promotions for 6 ticketed NCAA Division I athletics sports. Enhanced fan experience and student engagement; record 4 sellouts for Mens Basketball. Increased student season ticket registration by 75%. Increased social media engagement with attention grabbing campaigns and content. Lead efforts to increase and enhance youth promotion and young alumni ticket packages.

•Assisted with managing partner accounts execution of partner agreements•Documented and photographed partnership entitlements•Managed photo library by cataloging sponsor photos•Coordinated vendors for in-game Friday night Farmers Market•Planned and coordinated in-game mixer and Community Outreach Night

•Generated revenue by selling season ticket packages and group outings•Contributed to team and individual sales growth by setting, exceeding sales goals•Responsible for inputting and updating prospects and clients in CRM system •Provided excellent customer service while establishing a long term customer base

•Created social media content and campaigns•Expanded social media presence and grew following 2.5 followers per day•Assisted with the production and execution of all gameday fan experience•Assisted documented and maintained team community relations activities