Francesca Campioli Email & Phone Number

Milan, It

Milan Area, Italy

Consultant in Multimedia Communication Project, Brand strategist, Content Marketing.Top Clients: IntheCyber Srl, Baldassari-Maralunga SrL, PubbliMil Srl, Europa Srl, VivaDolce Srl, 5Vie Art&Design.

Milano

Founder, CEOLaMiaMe Srl - www.lamiame.comThe dressable and customizable jewel doll that tells the story of her owner:my startup leverages on the great Italian fashion e design capabilities.Full company management, with biggest focus on marketing & communication design and implementationPhase 1: Product ideation, design and production using third party jewel artisans, after proper selection of materials and suppliers.Phase 2: brand extension to other high value accessories.E-commerce website ideation and design, aimed at supplying a 360* customer experience, able to involve the buyer and provide the tailor-made feeling (www.lamiame.com)SEO and on-line media anlalysis and management.Development of chain of mainstreet physical points of sales and direct design and management of flagship store downtown Milan.

Milano

In charge of digital communication (web and mobile platforms) for all the brands of US press editor Hearst Magazines (Esquire, Harper’s Bazaar, Cosmopolitan, Oprah, etc) for global communication projects, with special focus on the Italian fashion industry.

Milano

Design and coordination of the implementation of editorial projects based on internet 2.0 and iOS platforms, for Customers of the media, music and entertainment industry (Vasco Rossi, Ligabue, DisneyXD, Fiat twin air, Ligabue, Zecchino d'Oro)

Milano

Arnoldo Mondadori Editore2007-2009 Marketing executive up-market Fashion Magazines Managed Revenues: €50 million, 15% profitability, direct staff of 7, 60 managed in total.• P&L management for each magazine, based on pre-set targets budgets on advertising and sales• Long term plan, budget and forecast definition• Account for the communication efforts towards the readers and the advertising customers• In charge of choices related to PR, market surveys, events and below the line activities• Support to C-level in defining product policies and editorial guidelines• Design of advertising sales policies in accordance with the advertising brokerage function• Responsible for brand and media extension development• Constant coordination with International network 2005-2006 Mondadori Sistemi di ComunicazioneExecutive DirectorStudy and development of content and services in synergy with Mondadori titles, delivered on different media platforms, including Internet and mobile devices. In charge of this company, focused on designing, developing and selling innovative communication projects (sales via the broker Mondadori Pubblicità) leveraging on the opportunity to re-use, mix and match Modadori Group multiple assets (content, brand, media). Examples of projects: on demand press projects, customer magazine, events and below the line activities.2001- 2004 Mondadori Digital Publishing Multimedia Integration Mktg DirectorDesign and development of contents and services, in sinergy with Mondadori magazines, deliverable on multiple media platforms ( web & mobile).1998/2000 A. Mondadori Editore Marketing Director New Business and ProductReporting to the Magazines General Manager, my objective was to ideate and propose new editorial products and new/revised positioning for existing ones.Launches under my direction: “Men’s Health”, “Cosmopolitan”, ”Tu”

Milano

1993/1994 RCS Periodici/Hachette Product Manager Elle /Elle Décor1992/1993 RCS Periodici Mktg femminili Product Manager femminili1991/1992 RCS Editore /Fabbri Product Manager fascicoli

Master'S Degree, International Business

Activities and Societies: NIBI -CAMERA DI COMMERCIO MILANO

Master, Web 2.0 Design Patterns And Business Model

Master Of Arts - Ma, Political Science And Government, 108/110

2019 Instagram For Journalist And Communication