Monitor key website and social media metrics, provide regular reports, and identify trends and improvement opportunities.Analyze digital data and translate it into concrete actions to improve performance.Coordination of Digital Projects: Collaborate with internal teams and external partners to coordinate digital projects with a defined backplanning, ensuring effective communication among all parties involved.Understand digital platforms and emerging trends, with the ability to apply this knowledge in the relevant context.

Managing communications with notable clients in the food and beverage sector for the creation of digital content.Sourcing necessary materials for blog and social content creation.Writing SEO-optimized content for digital platforms.Coordinating activities for "Dolcesalato" through effective communication with clients and the internal team.

Develop and execute a comprehensive social media strategy that aligns with the company's goals and targets the appropriate audience segments.Actively engage with followers, respond to comments and messages, and foster a strong online community through thoughtful interactions.Monitor and analyze social media performance using analytics tools, providing regular reports and actionable insights to optimize content and strategy.Work closely with cross-functional teams, including marketing, PR, sales, and product development, to ensure cohesive messaging and integrated campaigns.Stay up-to-date with the latest social media trends, LinkedIn features, and best practices to continually enhance our social media presence.

Overseeing and enhancing digital assets, including the website, social media platforms, and CRM systems.Conducting in-depth market analysis to identify trends, consumer behaviors, and competitive landscapes, providing actionable insights to support commercial strategy.Managing merchandising materials and retail marketing efforts to ensure brand consistency and drive sales.Creating and managing traditional and digital advertising campaigns aligned with overall strategies, primarily on Meta and Google Ads.

Developing social media content plans for the company and its clients.Writing engaging texts for social media, blogs, and email marketing (both in Italian and English).Providing customer care and community management for dolceitaliano.itProviding support for order fulfillment, including supplier contact and customer assistance.Handling press office activities for renowned entities in the food industry.