Francesca Cremonesi Email & Phone Number

Strong interantional business professional with a proven track record in Marketing complemented by a secondment in Sales.9 years of brand management experience in leading MNES in the FMCG industry, leading projects across all marketing levers and coordinating a diversity of cross-functioal teams.Areas of excellence:• Driving change • Creating engagement to a fact-based shared vision• Managing complexity and multiple projects• Leading cross-functional teamsAreas of expertise:• Brand strategy (including positioning, definition of core KPIs, alignment of cross-functional lead KPIs)• Project management• Market, shopper and consumer insights interpretation• Portfolio management (including format, range, NPD, product optimization)• Communication and packaging development (ATL, digital, POS, pack design)• Price and promotional strategy optimization• P&L management• Account management• Trade marketing• Solid understanding of: net revenue management, category management, product development, media strategy, operations

Listed skills include Brand Management, Fmcg, Marketing Communication, Brand Development, and 16 others.