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@cellularline.com
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Francesca Cucchi is listed as Category Marketing Manager - New Product Developer - Social Media Lover - at Cellularline Group, a with 215 employees, based in Italy. AeroLeads shows a work email signal at cellularline.com and a matched LinkedIn profile for Francesca Cucchi.
Francesca Cucchi previously worked as Group Product Marketing Manager at Cellularline Group and Category Marketing Manager at Grandi Salumifici Italiani S.P.A.. Francesca Cucchi holds Master Degree In Marketing Management, Il Sole 24 Ore Business School from 24Ore Business School.
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Passionate and dynamic professional with over 10 years experience in Marketing and Trade Marketing Management, managing local and global brands in different Food and No Food categories.Full understanding of major Food/Beverages categories in terms of:- Shopper/Consumer experience- New product development/Design Thinking- Development and implementation ATL activities (TV campaign, Media ADS) and BTL (in store activities, sampling, couponing, PR, CRM, On Trade events)- Forecasting- Packaging design development- Trade margin management- P&L management and responsabilityGrowth-lover, overcurious at work and in my personal life; strong strategic thinker with bold results-oriented approach.Always seeking new challenging opportunities, to broaden knowledge and responsibilities.
Listed skills include Marketing Strategy, Market Research, Marketing, Trade Marketing, and 11 others.
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Reggio Nell'Emilia, Emilia Romagna, Italia
Product ranges development and management throughout their entire lifecycle, starting with market analysis, both on accessories and primary (devices) markets, and core actions identification to ensure business targets (market share, profitability, growth)
Category Marketing Manager reporting to the Marketing DirectorMain tasks: Innovation guidelines definition and leadership of the innovation multifunctional team (r&d, production planning, purchases, trade marketing and sales).Responsible for Brands communication, media and consumer promotions.Support to the other commercial areas (trade mktg and sales) in the definition of the sale’s activities and promotions.
Main responsabilities: long-mid term pianification strategy and forecasting activities; P&L development; ADV campaign-media plan coordination; supervisor of events and field activities. Confident with market research ( U&A, Concept Product Test, ADV tracking, PrePost ADV e Household panel). In charge of R&D projects (restyling and relaunching, extention line; new products development) and Innovation Team (scrreening new concept ideas). Digital Marketing: On line, Social Media & Mobile marketing, e-commerce. Managing assistant brand manager.
Product Manager Flavours & Spices (Cannamela Brand): brand’s autonomous management, reporting directly to Marketing Director. Medium-long term forecasting activities of a huge products portfolio (more 1.000 sku’s), sell-in/sell out (Nielsen database) and consumer data. ABL activities coordination (print campaign & new internet site) and BTL activities coordination (in store promotions, sampling, couponing, field events and business fairs).
Milan
Simmenthal meat in jelly/ Mayonnaise & Mato Mato Ketchup.Support in development and implementation of new Adv campaign (Summer 2009 – Simmenthal. Bella Magra, Bella buona”) and print/radio campaign. Support in new product launch (Mayo Squeeze Top Down; Simmenthal Le Gustose; Simmenthal Per Te)
Support in sales policy definition of Philadelphia and Jocca brands; sell in trend analysis and trade margin analysis; development and coordination of in store activities with results analysis. Category management projects.
Other employees you can reach at cellularline.com. View company contacts for 215 employees →
Walter Di Luca
Colleague at Cellularline GroupReggio Emilia, Emilia-Romagna, Italy
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CC
Cinzia Castiglioni
Colleague at Cellularline GroupCasina, Emilia-Romagna, Italy
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IU
Ilaria Urraro
Colleague at Cellularline GroupCarpi, Emilia-Romagna, Italy
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Roberta Minzera
Colleague at Cellularline GroupReggio Nell'Emilia, Emilia-Romagna, Italy
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CO
Chiara Oliveto
Colleague at Cellularline GroupReggio Nell'Emilia, Emilia-Romagna, Italy
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AM
Arianna Mattiello
Colleague at Cellularline GroupSardinia, Italy
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SG
Stefania Gargiulo
Colleague at Cellularline GroupReggio Emilia, Emilia-Romagna, Italy
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CC
Cristiano Canzan
Colleague at Cellularline GroupMilan, Lombardy, Italy
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RC
Rosanna Cappello
Colleague at Cellularline GroupParma, Emilia-Romagna, Italy
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MC
Miguel Cantos Rodriguez
Colleague at Cellularline GroupLa Roca Del Vallès, Catalonia, Spain
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Study subjects:Team building;Budgeting;Strategic marketing;International marketing;Consumer analysis; Business statistics; Innovation e.
Internet, Social Media and Mobile for corporate and marketing communication
Level in national classification: 110/110 cum laude Study Subjects: Marketing distributivo, Category management, in store marketing, CRM.
Quick answers generated from the profile data available on this page.
Francesca Cucchi works for Cellularline Group.
Francesca Cucchi is listed as Category Marketing Manager - New Product Developer - Social Media Lover - at Cellularline Group.
AeroLeads has found 1 work email signal at @cellularline.com for Francesca Cucchi at Cellularline Group.
Francesca Cucchi is based in Italy while working with Cellularline Group.
Francesca Cucchi has worked for Cellularline Group, Grandi Salumifici Italiani S.P.A., Gruppo Montenegro, Montenegro Srl – Food Sbu, and Mondelēz International.
Francesca Cucchi's colleagues at Cellularline Group include Walter Di Luca, Cinzia Castiglioni, Ilaria Urraro, Roberta Minzera, and Chiara Oliveto.
You can use AeroLeads to view verified contact signals for Francesca Cucchi at Cellularline Group, including work email, phone, and LinkedIn data when available.
Francesca Cucchi holds Master Degree In Marketing Management, Il Sole 24 Ore Business School from 24Ore Business School.
Francesca Cucchi is listed with skills including Marketing Strategy, Market Research, Marketing, Trade Marketing, Marketing Communications, Market Analysis, Digital Marketing, and Team Leadership.
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