Francesca Mikeisha Curry Email & Phone Number

New York, Ny, Us

Udine, Friuli-Venezia Giulia, It

• Successfully launched 2022 SS and AW collection through development of project scopes, objectives, timelines, and market budget allocation (over 100K), in partnership with stakeholders. Deliverables included: social media strategy, email marketing, print and digital catalogs, campaign videos, visual merchandise, website restyling, and B2B e-commerce content.• Lead over 30 creative projects from kickoff to completion including launching seasonal collections and revamping Niù’s brand identity. Defined, managed and adapted to project plans, consulted with cross- disciplinary teams and communicated with clients to ensure understanding of the delivery timeline, captured lessons learned.• Adapted to challenges like scope creep by revisiting priorities in order to obtain a more efficient delivery. Led QA meetings between departments about projects schedule and facilitated conversations between the creative team and management conducting rounds of reviews.• Facilitated communication between internal and external partners. Organized agenda’s, scheduled meeting, and monitored progress. Capture, post, and managed corporate social media accounts in line with brand identity which increased Instagram following to 28.3K.

London, Jiangsu, Gb

• Followed Agile Project Management methods to lead a team of 7 in providing a marketing package to the Kingston School of Art Fashion department. Final delivery resulted in a website development which included a digital magazine with 3D imagery accessible via ARTIVIVEapp.• Used BaseCamp as a platform to monitor workloads, adjust prioritization and timing, and mitigate anticipated risk between Project Management leadership and the executive team.• Used creative problem solving to raise team morale by implementing a new check-in process which was handled via monday.com and enabled the team to quickly adjust and pivot during a crucial stage of the project.

New York, New York, Us

• Championed the J. Crew business model by driving sales and managed team members to build camaraderie between themselves and customers.• Maximized store efficiency and quality through innovative solutions and creative use of available resources, such as gift with purchase flash sales and complementary drinks during holidays events. These initiatives empowered sales team to ideate on further strategic improvements.• Established expertise in the company’s capabilities and understood the step-by-step details required to complete a project successfully.• Owned onboarding and employees monthly reviews. Shared the consolidated feedback during the weekly calls between the London locations' store managers.

• Responsible for: photoshoots preps, creating mood boards, maintaining relationships with high end brands' marketing departments, choosing accessories and samples at PR appointments for future shoots.• Liaising with PR agencies, sourcing clothing for clients such as Vogue Taiwan, L’Official, Haute Couture Harper’s Bazar Thailand.• Assisting on set (both studio and location), styling models, managing the sample rails and the overall timing of the shoot.• Researching, referring and booking models, tailoring styles and looks with the overall vision of the mood boards

•Anticipated needs by spearheading research for potential media channels after a in depth analysis of industry competitors.• Successfully created new partnerships with online publications and bloggers (10+) in order to expand the agency’s network to benefit existing clients.• Collaborated with the CEO in building the foundation of the clients personal brand. Connected talent within in-house network to provide services to one another; for example a tv anchor was paired with an up and coming fashion designer which aligned with her personal values.

Master Of Science - Ms, Project Management For Creative Practitioners

Professional Diploma, Fashion Styling

Bachelor Of Arts - Ba, Public Relations/Image Management

Software Engineering