Francesca Daly Email & Phone Number

- Create social-first design elements for stories on both a daily and long-lead basis across an array of digital and social platforms.- Keep up to date with changes in social platforms and incorporate data-based insights on performance into design decisions.- Maintain the individual brand identities of each property within a portfolio.

- Total app design of a mobile fitness game including creating a color palette, typography, illustrations, and overall app layout.- Created wireframes, prototypes, style guides, user flows, and effectively communicated interaction ideas.- Conducted all UX activities including extensive user research, testing, MVP document, jobs-to-be-done, and user personas.

- Optimized brand visibility by creating engaging social media content.- Networked with companies to enhance business opportunities and establish relationships, which encouraged support of local businesses.- Enhanced community involvement by holding pop-up events to promote small business owners and other creative entrepreneurs.

Greater Phoenix Area

- Increased awareness by creating content that highlighted benefits of service, which led to a 60% increase in the franchise’s client base.- Substantiated business growth by designing and distributing marketing and promotional materials at events and in traditional media.- Conducted research into the market and local competition to identify lucrative opportunities within the family services industry.

San Francisco Bay Area

- Enhanced practices by coaching sales team and encouraging high productivity.- Maintained visual merchandising standards such as window displays and store signage according to planograms and corporate guidelines.- Managed inventory levels and decreased annual inventory shrinkage.

User Interface Design

Bachelor Of Science - Bs, Business Management

Associate Of Arts - Aa, Merchandise Marketing

Activities and Societies: Premier Marketing Group