Francesca L. Email & Phone Number

Malta

Malta

- Lead, mentor and manage a team of 12 people including marketing executives, designers, videographers, photographer, SEO agency and web developer.- Manage a portfolio of 14 brands (including Eden Cinema, Cynergi, Bay network, The Eden) - Develop and implement integrated marketing strategies tailored to each portfolio (radio stations, cinema, bowling alley, hotels, restaurants, gym) to achieve business objectives- Oversee the planning, execution, and optimization of multi-channel… Show more - Lead, mentor and manage a team of 12 people including marketing executives, designers, videographers, photographer, SEO agency and web developer.- Manage a portfolio of 14 brands (including Eden Cinema, Cynergi, Bay network, The Eden) - Develop and implement integrated marketing strategies tailored to each portfolio (radio stations, cinema, bowling alley, hotels, restaurants, gym) to achieve business objectives- Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital, social media, print, broadcast, and experiential marketing.- Maintain and enhance the company’s brand identity across all portfolios, ensuring consistency in messaging and visual presentation.- Develop and manage the marketing budget, ensuring efficient allocation of resources across different portfolios.- Monitor and report on budget performance, making adjustments as necessary to maximise ROI.- Work closely with other departments, including Sales, Operations, and Product Development, to support cross-functional initiatives. Show less

Malta

Malta

- Overall campaign management and execution.- Building and optimising email templates.- Ownership and management of all the company’s social media channels.- Creating valuable and engaging content for all the various customer facing channels (ex: website, social media, media etc).- Assisting with events management and merchandise- Researching keywords, market trends and competitors. Be familiar and keep up to date with the current marketing trends.- Ensuring that all… Show more - Overall campaign management and execution.- Building and optimising email templates.- Ownership and management of all the company’s social media channels.- Creating valuable and engaging content for all the various customer facing channels (ex: website, social media, media etc).- Assisting with events management and merchandise- Researching keywords, market trends and competitors. Be familiar and keep up to date with the current marketing trends.- Ensuring that all content on the site is up to date and of high quality while also ensuring that content is regularly updated or reworked.- Assisting commercial teams and senior management with presentation creation and/or other marketing assets as required.- Tracking and reporting on different marketing activities on a monthly basis. This also includes preparing recommendations and suggested improvements for various stakeholders across the business.- Other ad-hoc projects and tasks as they arise. Show less

Malta

- Responsible for creating, implementing and measuring the success of comprehensive marketing, communications, and public relations program that will enhance the Organization’s image and position within the marketplace and the general public.- Establish a fruitful, efficient and effective day-to-day communication with all venues Managers and the Managing Directors providing technical and marketing guidance.- Responsible for the achievement of marketing/communications/public relations… Show more - Responsible for creating, implementing and measuring the success of comprehensive marketing, communications, and public relations program that will enhance the Organization’s image and position within the marketplace and the general public.- Establish a fruitful, efficient and effective day-to-day communication with all venues Managers and the Managing Directors providing technical and marketing guidance.- Responsible for the achievement of marketing/communications/public relations mission, goals, and financial objectives. - Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the Organization, and to all constituencies, both internal and external.- Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Executive Director and Board.- Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests.- Act as the Organization’s representative with the media.- Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance Show less

Berlin Area, Germany

- Develop Applift’ EMEIA regional marketing strategies and manage the execution of various marketing activities including sponsorship, exhibitions and speaking plans- Manage the Marketing budget for all regions as well as conduct forecasts- Lead the EMEIA Marketing team- Conduct market research for all countries and personas to make better decisions on the respective local strategy- Participate in regular regional marketing and sales reviews – present impact of marketing efforts… Show more - Develop Applift’ EMEIA regional marketing strategies and manage the execution of various marketing activities including sponsorship, exhibitions and speaking plans- Manage the Marketing budget for all regions as well as conduct forecasts- Lead the EMEIA Marketing team- Conduct market research for all countries and personas to make better decisions on the respective local strategy- Participate in regular regional marketing and sales reviews – present impact of marketing efforts on sales pipeline, identify gaps in strategy, and revise marketing strategies to fill gap- Execute online and offline marketing campaigns, mostly highly customised in order to fill and grow the lead pipeline with high-quality leads- Measure performance of all activities and campaigns, and assess them against goals (ROI and KPIs) and adjust strategy and activities based on that - Provide ongoing reporting, and develop actionable insights and test and learn approach to new initiatives- Build strong industry relationships with marketing partners and key vendors Show less

London, United Kingdom

KNect365 | Specialized in Tech events | TechXLR8• Plan and execute integrated web, SEO/SEM, marketing database, email, social media,display and PPC advertising campaigns• Monitor schedules/deadlines during all phases of the promotions• Measure and report performance of all campaigns, and assess against goals (Revenues,Profits, ROI and versus KPIs)• Copywriting, designing and executing email marketing campaigns• Creating, designing and writing copy for the… Show more KNect365 | Specialized in Tech events | TechXLR8• Plan and execute integrated web, SEO/SEM, marketing database, email, social media,display and PPC advertising campaigns• Monitor schedules/deadlines during all phases of the promotions• Measure and report performance of all campaigns, and assess against goals (Revenues,Profits, ROI and versus KPIs)• Copywriting, designing and executing email marketing campaigns• Creating, designing and writing copy for the conference/training websites• Contributing to social media engagement and brand awareness campaigns• Incorporate customer insights into ongoing promotional campaigns• Help develop and integrating content marketing strategies• Using web analytics software, eg. Google Analytics, to monitor performance of eventwebsites and make recommendations for improvement• Negotiate and execute marketing avenues with external media partners andassociations• Contribute researched/qualified prospects for database build• Chase marketing opportunities through our speakers and sponsors• Interact with relevant colleagues in a team approach to event marketing• Keeping up to date with current digital trendsVR & AR World went on to win three prominent awards including Informa Group's 'Best Team' 2017 and 'Best New Conference Launch' at the Global Conference Network's Conference Awards 2017. Show less

London, United Kingdom

Specialized in Customer Experience, Process Excellence and Legal Events- Conducting detailed response analysis and formulating targeted marketing strategies- Forging long-term marketing partnerships with associations and publications - Using a full range of online marketing tactics, including social media, online PR & SEO- Moving customers up the advocacy ladder and engaging with them using interactive and content led marketing techniques- Querying databases and… Show more Specialized in Customer Experience, Process Excellence and Legal Events- Conducting detailed response analysis and formulating targeted marketing strategies- Forging long-term marketing partnerships with associations and publications - Using a full range of online marketing tactics, including social media, online PR & SEO- Moving customers up the advocacy ladder and engaging with them using interactive and content led marketing techniques- Querying databases and generating list build strategies- Formulating communications strategies, including writing of promotional copy- Establishing close working relationships with vendors- Working closely with other internal departments to achieve project objectives- Hitting agreed targets for direct revenue generation and lead generation whilst controlling the event marketing budget Show less

Wembley

Specialized on Software and Hardware for Access Control and Time & Attendance- Create and manage the company’s marketing plan- Measure and consider ROI in all marketing activities- Manage and implement the firms commercial property marketing strategy, working in tandem with the commercial director to deliver this across the UK- Create and deploy targeted e-mail campaigns- Produce and update marketing materials- Plan and manage exhibitions and events attended by the… Show more Specialized on Software and Hardware for Access Control and Time & Attendance- Create and manage the company’s marketing plan- Measure and consider ROI in all marketing activities- Manage and implement the firms commercial property marketing strategy, working in tandem with the commercial director to deliver this across the UK- Create and deploy targeted e-mail campaigns- Produce and update marketing materials- Plan and manage exhibitions and events attended by the company- Manage the social media profile of the business- Manage SEO companies, designer teams and webmasters- Brief and manage the marketing assistant on mailer campaigns, and monitor their output- Provide effective training/coaching to the senior directors of the firm on how to utilize social media as a marketing platform to the benefit of their business- Budget and expense management for the marketing department Show less

London, United Kingdom

Specialize on African Business and Banking Market- Independently manage all marketing material for publishing and events- Working closely with graphic designer for all marketing online and offline collateral- Creating and amending content for SEO- Analyse and report on all digital marketing activities- Social media: Twitter, LinkedIn, Facebook, Instagram. (Development of social media and its activity/effectiveness.)- Electronic campaign: Mailchimp- Research… Show more Specialize on African Business and Banking Market- Independently manage all marketing material for publishing and events- Working closely with graphic designer for all marketing online and offline collateral- Creating and amending content for SEO- Analyse and report on all digital marketing activities- Social media: Twitter, LinkedIn, Facebook, Instagram. (Development of social media and its activity/effectiveness.)- Electronic campaign: Mailchimp- Research, collaborate, plan, organise, implement and successfully deliver and review a calendar of relevant high quality awards- Copywriting: emails and printed materials (French and English)- Manage the end-to-end delivery of all events. From the process of implementing a good marketing strategy, to sourcing venues, to staging the event, follow-up and analysis.- Mentoring of marketing interns- Award submissions- Project-manage events in a timely fashion, professionally and within budget. Show less

London, United Kingdom

Specialize in Financial SolutionsOn a day to day basis, I have been selling conferences to leading practitioners across EMEA, within the capital markets division which specialises in banking, finance and insurance. As part of a team, I developed an understanding of the industry, generated leads and interacted with decision makers over the phone to ensure the success of our events.

Master’S Degree, Marketing And International Relations

Activities and Societies: Bureau des Sports

Bachelor’S Degree, Marketing And International Relations

Activities and Societies: Marketing, Public Speaking, Events Management, Newsletters, Communications, Advertising, Social Media, Mobile.

High School, Baccalauréat Litteraire

Specialized in English litterature