Francesca El Attrash-Ukaejiofo Email & Phone Number

Herndon, Va, Us

- Develop and execute the overall marketing communication strategy as well as editorial calendar aligned with Iron Bow’s marketing objectives, brand positioning, and target audience. -Lead and manage design team as well as team of PR professionals, providing guidance, support, and mentorship to ensure high-quality deliverables and effective collaboration. -Create and oversee the implementation of integrated marketing communication plans, incorporating various channels such as advertising, digital marketing, social media, public relations, events, and content marketing. -Collaborate with the marketing team to ensure consistent messaging and alignment of marketing communication efforts . -Oversee the development of compelling and engaging marketing communication materials, including but not limited to advertising campaigns, sales collateral, website content, email marketing, and social media content. -Monitor market trends, competitor activities, and customer insights to identify opportunities for innovative marketing communication approaches and campaigns. -Manage relationships with external agencies and vendors, including advertising agencies, PR firms, freelancers, and printers, ensuring deliverables meet quality standards and deadlines. -Monitor and analyze the performance of marketing communication initiatives, utilizing data and metrics to assess the effectiveness and make data-driven recommendations for optimization. -Collaborate with cross-functional teams, including sales, field strategists, events, and executive team to ensure a unified and cohesive approach to marketing communication efforts as well as corporate communications. -Stay updated on emerging trends, tools, and best practices in marketing communication, and proactively implement innovative strategies to drive engagement and deliver business results.

Pasadena, California, Us

•Develop and execute multi-faceted content marketing campaigns that drive acquisition,engagement, and retention for two business units under GTY- eCivis and Questica.• Use data to help inform content marketing strategy, program strategy, and decisions oncontent creation.• Serve as an in-house editor for all external content, including partnerships with leadingtrade publications.• Develop Brand positioning, messaging and segmentation, and voice.• Develop the roadmap for content that aligns against integrated marketing initiatives likecampaigns, events, product launches, and promotions.• Own content strategy and execution across digital and print channels.• Lead content marketing team. Set KPIs and directives.• Build a community of raving fans who will participate in hosted events and webinars.• Manage the Resources and Blog sections of websites and ensure SEO best practicesare consistently utilized and implemented.

Pasadena, California, Us

-Oversee content strategy to support the organization's marketing campaigns, sales teams, and demand gen.-Oversee and manage editorial calendar, produced 40 blogs, resulting in 55 percent increase in page views compared to previous year.-Drafted and led production and marketing of 7 guides in 2020, which helped garner additional 3,000 leads.-Led website refresh and optimization, resulting in 43% increase in site traffic compared to previous year.-Recognized as "Employee of the Month" for November, 2020. -Create blogs, white papers, sales assets, web, and branding collateral.-Revamped editorial calendar for timely and relevant content that speaks directly to audience's needs.

Mclean, Virginia, Us

-Create and bring to life various marketing content targeting federal and S&L government decision-makers. -Oversee strategy for content surrounding government issues, trends and legislation impacting technology and IT services in federal, state and local agencies.-Coach clients on translating their industry solutions and services into palatable content for government audiences to help enable agencies to achieve their mission outcomes. Client customers include federal CIOs, mission owners and other IT leaders.-Create and strategize content for a variety of channels that include blogs, marketing and sales collateral, web copy, ad copy, byline articles, e-books and research reports.-Liaise with media partners and third parties to coordinate and co-develop sales and marketing materials. -Oversee MG editorial calendar and blog team. -Founded Merritt Group's Lay of the Brand Podcast.

Washington, Dc, Us

-Manage and edit Featured Contributor series for GovLoop (cohort of 15-20 guest columnists from GovLoop community. Establish and direct program timelines, recruit and manage writers, edit articles and curate social media channels). -Oversee GovLoop fellowship program (recruitment, onboarding and career development series for all GovLoop fellows). -Manage Editorial Fellow.-Edit and direct content projects ranging from large scale research guides to client products to editorial content.-Research and report on government trends including digital transformation, IT modernization, cybersecurity, customer service and millennials in government.

Washington, Dc, Us

•Manage GovLoop Featured Blogger Program (Establish and manage program timelines, recruit and manage writers, edit articles and curate social media channels)•Manage editorial fellow•Manage professional development series for GovLoop fellows (focus on career-building and networking)•Research and report on government trends and issues, including cybersecurity, IT modernization, digital transformation, cloud technology, customer experience, women in government and citizen engagement.•Create content for 20-30 page in-depth research guides, industry reports and various content projects.•Recruit, identify, and interview leaders in government.

Washington, Dc, Us

•Research and report on government trends and issues, including cybersecurity, open data, cloud technology, women in government and citizen engagement.•Research and report on government sector challenges and innovations through blogs, over 150.•Created and curate weekly blog series on Millennials in public service, titled “First 5: Advice from Millennial to Millennial”•Co-write and research for GovLoop resource guides.•Conduct interviews with sponsors and clients as well as research and analysis on latest government trends.•Edit blogs, guides and various GovLoop projects.•Write compelling daily content for the GovLoop audience.

Washington, District Of Columbia, Us

•Conducted research surrounding nonprofit workplace, advocacy strategies, and improving Congressional management and constituent engagement.•Compiled 30 page report/literature review for project identifying problems and strategies for improving Congress.•Analyzed and compiled research from focus groups in coordination with the House of Representatives and Office of Inspector General.•Conducted research surrounding Women in Management and Women in Congress.•Blog (Employee Engagement on the Hill)•Drafted and edited ten memos as well as one nonprofit request for funds.•Edited and uploaded 15 audio-visual media presentations/webinars (Youtube, Powerpoint).•Updated office databases (Salesforce, Excel). •Compiled Daily Digests for office (at least 30).•Assisted in administration and communication (Phones, emails, meeting notes, maintaining schedules).•Worked frequently with Capitol Hill.

Part-time salesperson at local independent bookstore. Assist with inventory, sales, cash register, files, and customer service.

Washington, Dc, Us

Assisted in coordination of Ambassadorial Seminars, both planning and execution stages. Assisted in contacting speakers, managing schedules, and updating information. Handled sensitive information and attained security clearance.

Orange, Ca, Us

Planned and executed cultural, political, and sustainability programs to educate campus community and support underrepresented groups at Chapman; lead and managed Awareness Committee. Also managed allocated budget of $30,000 to implement programs. Delivered 21 programs with funds and ensured team stayed within budget through purchases of vendors, speakers, food, space, and decorations.

Washington, District Of Columbia, Us

Provided assistance in managing constituent calls, updating casework, writing letters, leading tours, and attended congressional meetings/events. Gained firsthand insight into work on Capitol Hill.

Washington, District Of Columbia, Us

Worked under supervision of Field Representatives of District Office. Provided assistance in managing constituent calls, updating casework, writing letters, and attended local meetings and events.

Master Of Public Policy, International Development

Bachelor Of Arts (Ba), Double Major: Political Science And Peace Studies/ Minor In Women'S Studies

Mandarin, Chinese Political Reformation, Sino-American Relations, Women'S Studies

High School