Francesca Franco Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California , Us

New York, Ny, Us

Los Angeles , Ca, Us

- Managed all aspects of relationships with specialty wholesale accounts in North America, Central America, South America and the Caribbean as well as Major Accounts Revolve, FWRD and Holt Renfrew. Stayed abreast of selling and new developments in each market. - Presented and executed seasonal sales strategies to executive team that aligned with company goals. Lead market appointments and influenced category assortments that aligned with brand objectives, customers' feedback, product performance and trends. - Managed OTB to meet financial targets for shipments, sales, inventory & profitability. Partnered with VP of Sales to react to in-season selling trends, including cross-functional solutions with Marketing and Planning. - Identified long-term partnerships, such as shop-in-shops, pop-ups, and marketing opportunities, with domestic/international buyers to create long-term brand awareness in specific markets. - Worked closely with Planning, Finance, and wholesale customer service to ensure on time shipments and overall profitability. - Led market setup in New York.

New York, New York, Us

- Managed multi-million dollar wholesale accounts for Bergdorf Goodman, Saks Fifth Avenue NY, and NJ/NY/CA Neiman Marcus locations.- Studied descriptive, diagnostic, predictive and prescriptive business analytics to create and implement creative strategies to grow business. Monitored competitive trend analytics to adjust in season when necessary. Surpassed seasonal sales goals at flagship location by 22.0% to conclude my first full season; followed by consecutive seasons of exceeding seasonal goals.- Managed inventory delivery schedules from Italian production centers for retail locations. Analyzed open- to-buy budgets, consumer behavior and marketplace trends to best suggest product design opportunities, re-order opportunities and online transfers, leading to increased profitability.- Managed relationships with vendor visual merchandising teams for all domestic wholesale accounts, including Saks Fifth Avenue, Bergdorf Goodman, Neiman Marcus and Nordstrom. Communicated expected brand representation deliverables to vendor teams as well as managed and created tasks for US Brand Specialists to maintain and exceed visual merchandising standards.- Developed brand specialists through one-to-one training and weekly conference calls. Conducted seasonal performance appraisals and built development plans designed to meet personal sales and brand growth goals.- Devised strategic store marketing initiatives that supported the business and drove walk-in and event sales. Oversaw event management including coordinating meetings with accounts, marketing departments and executives, curating top client guest lists, organizing gifting opportunities and ensuring deadlines were met and run of show was on schedule.

Los Angeles, California, Us

- Increased season to date sales by 43.0% to LY for Herve Leger and 21.0% for BCBGMAZRIA following first year. Managed and strengthened my relationships with three key wholesale partners (Bergdorf Goodman, Saks Fifth Avenue and Bloomingdale’s). Led communication with the account’s management teams in regards to the market and sales trends, as well as the needs of the business.- Managed Brand Ambassadors at our wholesale shops. Conducted performance reviews and built development plans for personal and brand growth. Educated retail teams through planning and hosting seasonal training clinics at department stores in the New York/New Jersey area.- Established distribution strategy for add-on styles at top doors. Liaised with Account Executives, merchandising/planning teams and buying teams on product feedback, reorder opportunities and competition, as well as allocating assortments.- Developed strong partnerships with in store visual teams which maximized brand exposure and visual displays throughout the department stores, trend walls and windows. Maintained visual merchandising standards within independent Herve Leger and BCBGMAXAZRIA selling areas in order to create a more elevated and easier shopping experience for the customers.

Los Angeles, California, Us

- Cultivated relationships internationally with buying teams from specialty stores in North America, South America, Asia and Australia to increase wholesale on and off line distribution for Herve Leger.- Maintained market awareness through business SWOT analysis and associate/consumer feedback. As a result, expanded the business into a new wholesale category (bridal market). A total of 7 new accounts were opened during the New York Bridal Market in Spring 2015.- Identified design call-outs and opportunities by analyzing best selling and underperforming styles from Net-a-Porter, Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Nordstrom, Intermix and Shopbop. I produced a bi-weekly selling report and presented findings to Chief Creative Officer, Lubov Azria, and Director of Sales.

Los Angeles, California, Us

- Assisted Account Executives with order logistics for off-price and specialty accounts. Managed order maintenance, cancellations and returns. Partnered with customer service reps to ensure quality service and best standards from order placement to delivery. Created weekly bookings/sales reports for Senior Sales Management and Executives.- Organized market preparation and logistics for all Account Executives, showroom appointments, and major national trade shows, such as Coterie NY, Atlanta Apparel Market, FIG Dallas Market, and ENK Las Vegas. Managed sample and prop deliveries from showrooms to trade show locations, as well as trade show booth set-up.- Supported and conducted market appointments with specialty and off-price vendors. Prepared samples and collateral for market. Created line sheets and selling tools for each account. Entered and updated customer purchase orders using NuOrder software.

Los Angeles, California, Us

- One of the top 3 Sales Stylists for BCBG’s Rodeo Drive flagship location which generated $3.5 million annually. This was accomplished through product/trend knowledge, client outreach and loyalty sales by preserving personal client book. - Provided on-going analysis and interpretation of key business issues as directed by supervisor, including stock analysis and product performance.- Expanded brand exposure through promotional events, client incentives and selling days achieved by working closely with in-store managers to ensure all tools necessary were provided in order to surpass monthly sales goal. Such events included “We Love Our Moms” Mother’s Day event with singer/actress Christina Millian, “Prom Style Event” with actress Victoria Justice and BCBG Trend Events.- Collaborated with visual team to insure that high priority sales were styled both to the brand’s image and could effectively appeal to the BCBG target market in order to generate sales.- Acted as Assistant Manager when needed. Executed opening and closing processes as well as trained associates on visual merchandising.

• Managed sample inventory and assisted in styling looks that were used for marketing and public relations purposes. Made sure samples were on site in a timely manner. Organized and maintained seasonal sample closet. • Collaborated with PR manager in the composition of seasonal press kits with examples of media exposure and look books for the upcoming season’s collection. Ensured consumer messaging standards were met.• Organized preferred clientele/celebrity gifting and maintained client correspondence, stylist and press lists.• Compiled comprehensive press, photos, and editorials for PR archives through organizational skills.

Casellina Di Scandicci, Florence, It

• Managed and maintained files for requests and tracking information for inventory that was needed throughout the company.• Compiled thorough information of daily sales for each department of the Rodeo Drive location and presented it to top management.• Assisted the PR and studio services managers in pulling requests for magazines, stylists, commercials, television shows, etc.• Expanded brand exposure by working with executives and store managers in order to smoothly activate local marketing plans to drive sales. Such marketing plans included Fashion’s Night Out on Rodeo Drive and Gucci’s Guilty VMA VIP Contest.

Bachelors Of Science, Business Management

Associates Of Arts, Merchandise Marketing