Francesca Franco Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, US

New York, NY, US

Los Angeles, CA, US

- Managed all aspects of relationships with specialty wholesale accounts in North America, Central America, South America and the Caribbean as well as Major Accounts Revolve, FWRD and Holt Renfrew. Stayed abreast of selling and new developments in each market. - Presented and executed seasonal sales strategies to executive team that aligned with company.

New York, New York, US

- Managed multi-million dollar wholesale accounts for Bergdorf Goodman, Saks Fifth Avenue NY, and NJ/NY/CA Neiman Marcus locations.- Studied descriptive, diagnostic, predictive and prescriptive business analytics to create and implement creative strategies to grow business. Monitored competitive trend analytics to adjust in season when necessary. Surpassed.

Los Angeles, California, US

- Increased season to date sales by 43.0% to LY for Herve Leger and 21.0% for BCBGMAZRIA following first year. Managed and strengthened my relationships with three key wholesale partners (Bergdorf Goodman, Saks Fifth Avenue and Bloomingdale’s). Led communication with the account’s management teams in regards to the market and sales trends, as well as the.

Los Angeles, California, US

- Cultivated relationships internationally with buying teams from specialty stores in North America, South America, Asia and Australia to increase wholesale on and off line distribution for Herve Leger.- Maintained market awareness through business SWOT analysis and associate/consumer feedback. As a result, expanded the business into a new wholesale.

Los Angeles, California, US

- Assisted Account Executives with order logistics for off-price and specialty accounts. Managed order maintenance, cancellations and returns. Partnered with customer service reps to ensure quality service and best standards from order placement to delivery. Created weekly bookings/sales reports for Senior Sales Management and Executives.- Organized market.

Los Angeles, California, US

- One of the top 3 Sales Stylists for BCBG’s Rodeo Drive flagship location which generated $3.5 million annually. This was accomplished through product/trend knowledge, client outreach and loyalty sales by preserving personal client book. - Provided on-going analysis and interpretation of key business issues as directed by supervisor, including stock.

• Managed sample inventory and assisted in styling looks that were used for marketing and public relations purposes. Made sure samples were on site in a timely manner. Organized and maintained seasonal sample closet.
• Collaborated with PR manager in the composition of seasonal press kits with examples of media exposure and look books for the upcoming season’s collection. Ensured consumer messaging standards were met.
• Organized preferred clientele/celebrity gifting and maintained client correspondence, stylist and press lists.
• Compiled comprehensive press, photos, and editorials for PR archives through organizational skills.

Casellina Di Scandicci, Florence, IT

• Managed and maintained files for requests and tracking information for inventory that was needed throughout the company.
• Compiled thorough information of daily sales for each department of the Rodeo Drive location and presented it to top management.
• Assisted the PR and studio services managers in pulling requests for magazines, stylists, commercials, television shows, etc.
• Expanded brand exposure by working with executives and store managers in order to smoothly activate local marketing plans to drive sales. Such marketing plans included Fashion’s Night Out on Rodeo Drive and Gucci’s.

Bachelors Of Science, Business Management

Associates Of Arts, Merchandise Marketing