Francesca Frattini Email & Phone Number

Milan, It

Milano

Management of all the international marketing activities (including both Direct stores and Franchisee Partners stores). Main tasks:• Responsible for the implementation of Boggi Milano marketing strategy for the international market to achieve corporate objectives.• Franchisee partner stores coordination to ensure a consistent seasonal brand strategy roll out across wholesale markets (e.g Middle East, Mexico, Morocco, Albania, Georgia, Peru) leading and supporting local partners in drawing seasonal Go To Market integrated plans following brand strategies and bespoke channel needs• Direct Management of marketing plan (from proposal until the final execution) for the Russian Market (JV market)• Coordination of digital marketing activities for UAE and Russia local ecommerce websites • Close collaboration with other departments and external stakeholders (e.g. In-house agency, visual merchandising, merchandising department, area managers, etc)• Track and report results to capture the learning of any marketing activities.• Results presentation during periodic meetings

Local marketing expert in Italy for Gap, liaising with the EU headquarter based in London to define and shape marketing, promotional, brand strategies and tactics.Main tasks:- Promotions: support in declining the EU promotional marketing calendar, adapting it to local needs, briefing ad-hoc promotions, approving all marketing materials for the Italian market. Monitoring results of all local promotional activities and reporting seasonal hindsight.- CRM: work very close with London-based CRM team to plan the email calendar, following emails creative realization (including copy approval) and monitoring results.- Events: managing a quarterly budget, organization of events during key commercial moments for the brands, supervising of the in-store execution and reporting results.- Social Media: follow up of Gap Italian Facebook and Instagram accounts, posting, copywriting, translating and adapting content calendar provided by EU consumer engagement team, adding also local content when needed.- Partnership & Media: explore and develop key external partnership relevant for the brands and the business. Key contact for Italian PR local agency.- Other: developing of relationships with stores to support them in the correct implementation of all main marketing activities, administrative support, relationship management with key business partners (retail team, legal department, finance, visual merchandising), preparing presentations required by the head office (ad hoc competitive analyses, kick off meetings, seasonal hindsight, special projects…)

Milano, Italia

Support the marketing manager with all Retail and Wholesale marketing related activities for Calvin Klein brands working closely with cross functional areas within the company – European HQ, merchandising , sales department, visual merchandising, accounting and legal dept.Main tasks:• Responsible for managing and updating Retail/ Wholesale calendars• Management and organization of in store promos and marketing activities/events following headquarter guidelines and ensuring ROI measurement• Daily contacts with retail stores (full price and outlet) to support them in the correct implementation of all marketing activities • Monitoring and analysis of promotions KPIs • Management and monitoring of divisional marketing spending • Coordination of CRM program roll-out• Management of special projects offline (ex. La Rinascente windows) and online (ex. fashion magazines advertorials)• Management of marketing materials for stores (ex. brochures, POS) working with agencies and production company

Milano, Italia

Management of marketing activities related to the magazines.Main tasks: competitive analysis and data analysis, budgeting, market research, managing relations with distribution network, implementing marketing activities online (social media and website management, Newsletter) and offline (partnership, special events, communication activities, interface with creative agencies, contests management) to support the magazine.

Master Of Science, Marketing Management, 110/110 L

Bachelor'S Degree, Business Administration And Management, 109/110