Projects:- Heineken 150 Years Anniversary (partnership with Mikka Hakkinen)- Heineken When You Drive Never Drink (partnership with Max Verstappen and Sergio Pérez)- Heineken Football Platform (UCL/WUCL) (partnership with Jill Scott and Virgil Van Dijk)- Heineken Pub Museum - Heineken Laundromatch - Others

Client: Heineken GlobalProjects:- When You Drive Never Drink 2022 (F1 partnership)- Heineken corporate projects - OthersTasks:- Managing internal communications (working with Producers, CDs and ECDs of the group during the creative processes and campaign development);- Managing internal communication;- Collaborating closely with partners, clients and directors to support business and campaigns objectives;- Creating presentation documents for internal and cliente meetings, campaign presentation to markets and for partner agencies collaborations.

- Analisi di mercato (mercato della formazione, modelli di business, benchmark);- interviste qualitative;- strutturazione strategia di sviluppo business;- gestione dei flussi di lavoro;- contatti con clienti e fornitori.

- Analisi di mercato (benchmarking, laddering interviews)- Elaborazione strategia marketing;- Strutturazione comms plan e brand ID- Collaborazione con clienti partner e fornitori

After passing the selections, I became one of the 30 talents of the "Lion Ambassador Program".As an Ambassador, I started following the training course, organized by Publicis Group, which is giving me the opportunity to meet and collaborate with industry experts, putting my skills and knowledge to the test in a project work carried out in team work.

The internship, that I carried out in Paris at Les Ateliers de Cribeau, represented for me, the first work experience in the professional sector for which I was trained, at the University of Industrial Design in San Marino. During this working period I managed to apply theories and principles, learned during the training course, to various projects. For the first time I found myself facing the unpredictability and criticality of the sector, which made me grow and made me more versatile and professionally solid. At Les Ateliers de Cribeau I tackled various projects related to the world of art that really fascinated me and thanks to which I developed greater aesthetic sensitivity, a talent that still characterizes my works.