-Lead music artist interviews with self-created, personalized questions to curate press releases for music video promotional campaigns-Conduct additional research to aid in crafting artist narratives and a unique selling point-Compose compelling copy that tells a story and converts to increased views and media coverage

-Perform in shows across the greater Pittsburgh vicinity-Release self-composed original songs-Create & manage digital assets for releases including music, social media content/schedules, EPK materials, press releases, media database, various accounts information, and playlist/media pitches-Research and keep up to date with social media/TikTok trends to implement into digital strategy

-Curate content across multiple social channels to create a cohesive online brand identity and advertise the value of company services-Collaborate with the Executive Director to build out and schedule monthly content strategy calendars with tools such as the Google Suite and Later.com-Develop, design & produce short-form video content and graphics resulting in increased brand awareness among the company's target demographic with tools such as Final Cut Pro and Canva Pro-Write copy for social posts to establish brand's voice and a call to action that facilitates sales conversions-Assist in managing events by taking live event capture for social media stories-Keep a pulse on trending topics, audio, images and more to work into content strategy

-Coordinate and deliver music artist/tour crew catering, travel, & miscellaneous needs-Manage petty cash, purchases and settle with tour accountant or production manager-Maintain a professional relationship and clear communication with high profile artists/crew such as the tours of Brad Paisley, The Lumineers, The Backstreet Boys, etc.

-Curated weekly New Music Artist Friday Instagram story features, current events regarding popular women in music, and Women Who Rock promotional events on the official Women Who Rock Instagram to spotlight women’s achievements and contributions to music as well as promote Women Who Rock events-Researched statistics for branded social media content, business networking events to strengthen brand relationships, influencers/micro-influencers who connect to the organizational mission to aid in brand marketing and created additional social media content post ideas to differentiate content and maximize engagement across platforms-Created a marketing outline plan to promote the Rising Star Contest including differentiated social media post ideas, email blasts, and grassroots marketing strategies-Attended on site events including apparel line and brand promotion pop-up store events, event management and planning meetings with various business partners, weekly internship business hours, concert preparation overtime hours, and the Women Who Rock 2021 Benefit Concert-Engaged customers regarding the organizational mission, rung up merchandise sales in the company POS system and took regular inventory counts of total and on-hand merchandise-Spread brand awareness through mouth to mouth and social media marketing techniques and distributed concert posters, complimentary tickets and other promotional materials to and from sponsors as well as other business partners to assist in local grassroots marketing efforts to push ticket sales

-Created unique social media tactics, post ideas, and weekly content calendars in order to drive engagement and expand reach on clients’ social media pages as well as promote the artist's new song to drive streams-Created a social media marketing plan for a music video release including a 2 month content calendar, explanations on big ideas within the plan, potential sponsors, potential collaborators, potential press outlets, a clear vision and goal for the plan, and a timeline to maximize music video views and engagement-Worked closely with artist's publicist in sending out pitch emails to press outlets in order to secure press coverage for the artist's new song release-Communicated with artists in weekly meetings to authentically grow their brand and content as well as create personal and business related goals-Maintained weekly contact with artists to monitor success of social media strategies, their input on the ideas, and to keep each other updated on schedule changes or new ideas to be implemented in order to stay on target to reach goals

-Remote, weekly webinar in which WMG employees in various fields including finance, creative, sync., A&R, administrative, etc. discussed their roles with the company and experiences upon getting there-Asked live questions to better understand these roles and the music industry as a whole