Francesca Lamonaca Email & Phone Number

Conshohocken, Pa, Us

Responsible for executing against public relations activities, with particularemphasis planning and developing strategies to support the Pharmaceutical Distribution & Strategic Global Sourcing vertical of the business. General responsibilities in role:--Support the overall communications strategy and tactical plans for corporate,segment, and regional exposure.--Drive public relations activities that support ABC, the company’s business units,investor relations and government affairs.--Build and strengthen relationships with key trade, business and local media.--Develop public relations related materials such as press releases,backgrounders, and public relations plans, and supports the approval anddistribution process.--Manage the public relations strategy and execution surrounding keyopportunities for the he Pharmaceutical Distribution & Strategic Global Sourcing vertical, including, but not limited to, corporate events, new product launches and thought leadership.

Philadelphia, Pa, Us

Strategy: Create and implement yearly marketing and business development strategic plans and provide support and follow through on all marketing and business development initiatives.Branding and Visibility: Create and implement practice/industry-specific marketing materials and identify and leverage paid, and earned media opportunities.Content Marketing Strategy: Accountable for all content marketing initiatives to drive traffic, engagement and new business; Collaborate across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives.Pitches/Proposals: Work with practice group(s) members to respond to Requests for Proposals (RFP) and/or Request for Information (RFI) to ensure that responses present a consistent and up-to- date message.Seminars and Events: Develop and implement seminars and events for clients and prospects on a national level, as well as coordinate Practice Group(s) attendance and participation at industry events and conferences. Research opportunities for external seminars and symposiums where practice groups’ capabilities could be featured.

Philadelphia, Pa, Us

Provide strategic direction to the account team to ensure client goals and objectives are being met. Manage the daily activities of the account team, develop and execute strategic communications plans.Serve as teacher and mentor to junior level staff including Assistant Account Executives, Account Executives and Senior Account Executives. Account Management--Develop communications strategies--Prepare annual & monthly budget projections--Monitor and measure results--Manage account team activities and billable time across several accounts (in most cases)--Delegate workload among account team membersClient Relations--Serve as consultant to client offering value-added suggestions to improve current communications programs or initiate new projects--Serve as contact person for senior client representatives --Ensure client needs are being met--Expert on the clients’ businessMedia Relations--Oversee account team media activities --Suggest story angles or ideas to account team, which day-to-day account representatives should develop into pitch letters, press releases, etc.--Communicate and merchandise results Social Media--Consult with clients on all social media issues & trends --Manage social media content on behalf of clients--Monitor social media impact and engagementNew Business/Agency Activity--Grow existing businessCrisis Communications/Media Training--Participate in trainings as a reporter/trainer--Counsel/coach clients on message development and delivery

Philadelphia, Pa, Us

Serve as a day-to-day contact for clients, work with supervisors to manage projects and team members, with a deep understanding of the client’s business and communications objectives. Offer proactive recommendations to the client, leveraging industry trends and the changing media landscape. Research, develop and present communications plans.General Responsibilities in Role:--Developed and executed communications plans including goals, objectives, strategies and tactics--Served as day-to-day client contact delivering consistent, high-level client service--Shared proactive, creative recommendations with supervisor and client including, but not limited to, social media engagement strategies, new pitch angles and content ideas, and target partnerships and events--Cultivated and maintain strong relationships with media including traditional outlets and bloggers--Planned and coordinated events, managing vendors and overall logistics--Planned and executed social media initiatives, driving strategic content and results reporting--Developed high-quality written materials such as a press release, media advisory, pitch, op-ed, script, blog post/web copy etc.--Worked with supervisors and client to manage crisis situations --Worked with other departments (Digital/Interactive, Creative, Account Management, Brand Strategy) on projects as appropriate--Mined for organic opportunities to grow business--Supervise junior account team members and update senior staff on an ongoing basis

Philadelphia, Pennsylvania, Us

• Manage PR strategies and serve as main client contact for select accounts• Plan and execute events ranging from large-scale festivals and conferences to community-based events • Develop media messaging and conduct interview coaching• Leading all client media relations activities, including proactive media pitching and relationship development• Draft and distribute media materials including press releases, media alerts, fact sheets, speaking points, boilerplate language, FAQs, photos & captions and by-lined articles• Secure placements across traditional and online media- nationally and throughout the region • Develop and launch social media campaigns and oversee maintenance of social media programs• Manage account coordinators and interns• Assisted in writing RFP responses and participated in new business meetings

Philadelphia, Pennsylvania, Us

• Drafted and distributed press documents including press releases and media advisories• Developed and maintained media lists• Recorded and archived media placements and created media reports for clients• Created and maintained social media properties on behalf of clients

Philadelphia, Pennsylvania, Us

• Conducted research on media outlets and contacts regionally and nationally• Assisted in developing drafts of press documents and building media lists• Handled traditional and social media monitoring for clients and their competitors

Malvern, Pa, Us

• Managed advertisement reimbursement programs • Prepared new business presentations• Assisted in office management