Francesca Iannelli Email & Phone Number

Dublin City, County Dublin, Ie

Twenty Living is a community for young graduates and students who are facing life after university and all the challenges that come with it. I founded the website twentyliving.it to share tips and experiences from my graduate life, and in the past year the community reached amazing results:10000+ Monthly views on the website36k+ Instagram followers2k+ email subscribers

Milano, Lombardia, It

I manage all the marketing activities and strategy leading a team of 2 people fromdifferent countries and coordinating content creation with key stakeholders (leadership,business) and developers (with english as our standard language):Hands-on content marketing & social media (lead magnets, articles, reports & whitepapers, sales collateral, and social channels) for inbound lead generation Website management and SEO: I led and executed two website redesigns and a rebranding, handling UI/UX and design while directing a development team, overseeing go live and CMS setup Event Marketing (in-person and online) and email marketing Partnerships with market associations and organizations, management of PR agencies Employer branding (tech meetups, talent content, and promotion to support hiring)Managing creativity, graphic design, and videoKey Results:+43% google impressions and +60% clicks in six monthsLinkedin followers from 2k to 12kConsistent email open rate and click rate of more than 25% and 3%Webinars with 100+ participants

I work with small brands and agencies, delivering and carrying out marketing strategies aimed at building a strong online presence that brings conversions and builds authority for the brand. Specifically, I work on social media management, email marketing management and content marketing (blogging, SEO) for lead generation. Tools I use daily are: google analytics; photoshop; wordpress; hootsuite; later; mailchimp; convertikit;

Dublin 2, Ie

I work in Accenture Technology Division in digital transformation projects. In the past year I worked for clients in the fashion and utilities industries.My main duties include gathering business requirements from clients and analyzing them; working with IT teams to identify and implement custom solutions.

Amsterdam, Nl

As Top of Funnel Operations Coordinator, my mission was to find smart and scalable ways of growing content supply for the company, mainly through marketing initiatives, email marketing and data analysis.One of the most important projects I carried out was a competitive Analysis to identify the key drivers of the website’ success, and I later applied these learnings by building a tracking model that improved efficiency and gave senior management a deeper understanding of our key markets. I worked daily with data analytics and marketing tools such as SQL, Tableau, Google Scripts, customer.io.

Amsterdam, Nl

In my internship position at StuDocu.com I got the chance to contribute to different key business processes of the company (from social media to content management), but also to propose and take ownership of several projects. For instance, I helped redesign the company’s social media marketing strategy, from the content strategy to the creation of a reporting framework to track key metrics and insights, which improved our traffic and website clicks.

Master Of Science - Ms, Business Administration - Digital Business

Laurea Triennale, Management And Marketing

Exchange Period, Marketing