🚀 Backed by visionary investors including Ken Griffin of Citadel, Barry Sternlicht of Starwood, LeBron James, and Dr. Dre.📤 B2B + B2C Growth Strategies- Implement MarTech tools and omni-channel marketing strategies across email, SMS, social, and paid media to enhance user acquisition and engagement, resulting in a 40% increase in product utilization.- Oversee lead generation, growth, performance, CRM, ASO/SEO, content, crafting cohesive strategies to maximize impact and efficiency, driving acquisition and retention.- Adopt a proactive, metrics-driven approach to identify issues, deploy solutions, and refine strategies using available data and tools.📍Customer Insights + Product Roadmap- Utilize deep customer insights from digital contexts, partner with research and data teams to inform product roadmap, user experience, and marketing strategies.📈 Campaign Analysis + Optimization- Analyze campaigns, iterate on strategies, capitalize on emerging trends and market opportunities, and customize channel-specific marketing plans using CDP, analysis, segmentation, and experimentation.♟️Go-to-Market Strategies- Develop and execute GTM strategies for product launches, coordinating with creative, media, and channel marketing teams.👏Team Leadership- Manage and lead team of 5, fostering strong relationships through communication, collaboration, trust, and respect.🏦 Financial Analysis + Outcomes- Analyze budgets, P&L statements, and campaign ROI to leverage findings, drive financial outcomes, and steward KPIs and OKRs.- Partner with executive and cross-functional leadership.🎥 Media + Influencer Management- Source, partner, and oversee media agency relationships, direct digital marketing, and TV advertising initiatives.✍️ Media Coverage + Social Media- Achieve significant media coverage on Fox News and Authority Magazine, and help create content that garnered 24M views on Instagram and 12M views on TikTok.

🎤Passionate storyteller who delivered a TED talk at TED headquarters in NYC titled "Finding Hope in Murky Water," inspiring audiences and crafting compelling, engaging content.🎙️Global keynote speaker and panelist at Harvard, UPenn, Women in Technology, She Leads, IndianaConference, Open Society, We All Grow Latina, NBC & Telemundo Conference, BBYO, and more. 🗣️Deliver inspirational presentations and speeches to Fortune 500 companies, conferences, universities, professional associations, panels and groups ranging in audience sizes and topics. Speaker at:2023 BBYO Orlando2021 BBYO Denver2021 Pow Wow Fashion Week Italy Speaker2020 Harvard’s Latina Empowerment & Development Conference (LEAD) Entrepreneurship Panelist2020 International Esperanza Project Women’s International Day Panelist2019 University of Pennsylvania’s Women in Sustainability Leadership Seminar Series Keynote Speaker2019 BBYO International Conference’s The World Is Your Runway + Mission Driven Panelist2019 Open Society’s impACT Challenges and Opportunities for Immigrant Social Entrepreneurs Panelist2017 Arizona State University's Changemaker Solutions Summit Keynote Speaker2017 Indiana Conference for Women Speaker + Panelist2017 Congreso de Mujeres Líderes Guatemaltecas Keynote Speaker2017 We All Grow Latina Conference Speaker2017 Women in Technology (WIT) Summit, Emerge Americas Speaker2016 Miami Dade College’s Idea Center, NBC, and Telemundo’s M Conference Speaker + Panelist2016 Festival de Emprendimiento Antigua 10X Panelist2016 She Leads Speaker + Panelist2016 Marymount Manhattan College’s Career Summit, Finance & Entrepreneurship Panelist2016 Lehigh County Community College’s Hispanic Heritage Month Keynote Speaker2015 Lehigh Valley Chamber of Commerce Diversity Committee Keynote Speaker + Panelist

💪 Fostered DE&I CultureUtilized strong Latina heritage & fluency in Spanish to champion diversity in leadership roles, recognized as People En Español's '25 Most Powerful Latinas' and Inc. Magazine's '27 Leaders Changing The World.'🌎 B2B/B2C Marketing + SalesSourced & closed over $1M in retail contracts with GAP, J.Crew, Anthropologie, Goop, Shopify, Amazon, driving international expansion across USA, Canada, LATAM, Europe, and Asia.🤝 Brand PartnershipsLed high-impact marketing collaborations with Gwyneth Paltrow, Amanda Seyfried, & Richard Branson, driving significant sales growth and contributing to the brand's mission to provide clean water.💫 Public RelationsFostered media relationships, crafted compelling brand narratives, securing features in Inc., Forbes, Fox, Financial Times, NBC, Harper's Bazaar, Vogue, People, Refinery29, & Town & Country.🤳Omni-Channel Marketing + AdvertisingOrchestrated social media, SMS, email, direct-mail marketing, & paid advertising strategies, driving triple-digit sales growth annually.🎥Secured TV feature on Project Runway, reaching 2 million+ viewers, winning the contest, and securing $150,000 in capital from judges.📤Achieved positive ROI with SEO, HubSpot, MailChimp, Meta ads, & diverse campaigns, optimizing efficiency through CMS, CRM, AI, automation, & MarTech tools.✍️Crafted and edited engaging content across platforms to engage, educate, convert, and build brand authority.🚀Managed social media accounts, generating millions of engagements and new followers, and securing collaboration posts from influencers Bar Refaeli, Hilary Rhoda, Rachel Roy, Harper’s Bazaar, Vogue, and Glamour.📈Leadership + Stakeholder EngagementTracked KPIs, providing confidential insights to C-suite executives, investors, and board members Rebecca Minkoff, Alexandra Wilkis Wilson, and Birchbox.🎤 Effective SpokespersonHosted off-sites, leadership retreats, Getty Images-covered events, and annual fundraisers at Ogilvy.

✍️Developed, executed, and presented marketing presentations to ultra-high net worth clients.📈Strategized prospect marketing, hosted events and webinars, fueling consistent year-on-year growth in assets under management (AUM), overseeing a $400M book of business.🚀Held FINRA Series 7 and 63 certifications. Experienced with Bloomberg Terminal.