An e-commerce and content tech startup re-imagining shoppable videos. I contributed to a team of 12 in product design, brand identity, and creative strategy.- Developed marketing creative and all graphic assets across web, email, social.- Created full brand guideline package for internal and external factors.- Led brand identity development including vision, mission and creative positioning.- UI/UX design and agile workflow alongside Chief Product Officer and engineers.- Directed photography and film, including photo editing and film integration.

A digital training tool for the Macy’s Beauty department used daily by over 12k field associates. I launched and managed the initiative in a 3 stage agile approach:Research & Strategy- Led market and consumer research (focus groups, data tracking/analysis, market trends)- Collaborated with 160+ brand partners to develop content strategy/design.- Build product road maps and story boarding based on research.Design- Create all graphic assets including UI/UX design; wireframes, mock-ups and prototype.- Map consumer journeys across multiple employee levels and locations.- Create and enforce style standards and guidelines across platform.Develop- Managed team and brand partners adhering to a weekly live update schedule.- Manage all technical complications troubleshooting with teams across the company.- Track data to increase company usage (+65.2% from September 2018 to February 2019).

In collaboration with Estee Lauder Companies, I co-lead a board of 12 advisors to strengthen the Macy’s and ELC partnership through the understanding of our Millennial and Gen Z consumer. Through ideation and field testing we worked toward developing strategic business initiatives to increase our consumer base and loyalty.

- Design communication materials to relay information involving Visual Design, Marketing and Merchandising for Macy’s on a national level for both Beauty and Ready to Wear businesses.- Design tactics to better communicate information to those on a store level. For example, designing iconography and templates to translate and simplify strategic business decisions into digestible visual cues for stores to execute those strategies.- Work within a team to develop plans for future execution and collaborations with large name brands such as Michael Kors, Adidas etc.- Collaborate with coordinators and managers across all business’ to create constancy in execution approach.

-Used Sketch-Up and Illustrator to 3D render Macy’s product within the Home Department, mainly consisting of Martha Stewart Branded merchandise.- Worked with Creative Director on translating the Martha Stewart re-brand into the current store environment. This involved designing new display materials fitting with not only the new product, but also the Martha Stewart and Macy’s brands.- Worked with the visual communication team to create new merchandise and visual directives for stores.

- Strategic Consulting for brand development of the security of America’s Nuclear arsenal, a project which developed out of my Master’s Thesis and was taken on by Nucleus, a NY based branding agency.- Responsible for comprehensive audit of ‘culture’ in its current state and its relation to the publics view of nuclear security on a global scale.- Worked with a team to combine different aspects of research, developing a story line for client presentations including TED talks.

- Consult with clients on designing custom nursery furniture,and create plans and concept boards for presentation- Communicate with vendors to source materials for designs- Responsible for organizing design room and materials library - Developed new company P.O. system to expedite ordering- Created the ‘In Home’ program to encourage on-site consults

- Developed graphics and marketing material for their various initiatives.- Created and executed visual direction for 2015 Gala for both print and digital.- Responsible for updating web content and design features.

- Support senior designer with development through full design cycle - On-site visit for survey and documentation and client meetings- Leading AutoCAD and 3D renderer- Managed Edinburgh show room

- Lead designer for Edinburgh College of Art’s exhibition space- Arranged materials, sponsorship for gifts in kind- Led the construction on site and logistics of material transportation - Accountable for a £2,000 budget- Won 1st prize for ‘Best Exhibition Design’