Francesca Liao
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Francesca Liao Email & Phone Number

Leadership Experience Program Trainee at Mars
Location: Los Angeles, California, United States 6 work roles 2 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Current company
Role
Leadership Experience Program Trainee
Location
Los Angeles, California, United States
Company size

Who is Francesca Liao? Overview

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Quick answer

Francesca Liao is listed as Leadership Experience Program Trainee at Mars, a with 63525 employees, based in Los Angeles, California, United States. AeroLeads shows a matched LinkedIn profile for Francesca Liao.

Francesca Liao previously worked as Marketing Communications Specialist at Simply This and Product Marketing Specialist at Sofiit (Techstars '24). Francesca Liao studied at Usc Marshall School Of Business.

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Mars

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Profile bio

About Francesca Liao

Francesca Liao is a Leadership Experience Program Trainee at Mars.

Current workplace

Francesca Liao's current company

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Mars
Mars
Leadership Experience Program Trainee
Los Angeles, CA, US
Website
Employees
63525
AeroLeads page
6 roles

Francesca Liao work experience

A career timeline built from the work history available for this profile.

Leadership Experience Program Trainee

Los Angeles, Ca, Us

Marketing Communications Specialist

Los Angeles, Ca, Us

Product Marketing Specialist

Los Angeles, California, United States

• Initiated user testing through focus groups and in-depth interviews by using TestFlight, synthesizing insights and recommendations for app iterations, resulting in 10+ new product features• Analyzed the GTM strategy and campaign performance using marketing metrics including user acquisition and ROI, quantifying value and investments, resulting in optimized SOPs• Collaborated on digital media content creation, generating 9x growth in month-over-month views and engagement volume, increasing clickthrough rates by 200% and conversion rates by 240%

Integrated Marketing Communication

Los Angeles, California, United States

· Coordinated on planning a co-branded pop-up event with Tide app, inviting 26 content creators through market research and social media, enhancing brand visibility and participant interaction· Enhanced the brand website's SEO by conducting keyword analysis and updating product-related content, resulting in a 14% increase in organic traffic· Operated the brand's official Instagram account by curating content, planning the social calendar, and engaging with creators, increasing followers by 2600+

Brand Management

Beijing, China

• Planned and executed Nescafe 1+2 co-branding advertising campaign with a popular IP partner, launching an AR TikTok game challenge that exceeded user engagement and UGC video targets by 35% • Researched consumer insights through qualitative and quantitative methods for new product development and design, leading to data-driven decisions that aligned with consumer preferences• Led cross-functional collaboration with 100+ vendor and agency relationships, streamlining communication in through-the-line planning for 8 projects

Jun 2023 - Dec 2023

Account Executive

Beijing, China

· Partnered with the Creative Director to strategize and design all digital materials for the vivo Songkran Festival campaign in Thailand, enhancing brand presence in the Southeast Asia market· Coordinated in prototyping the official website for BMW China and conducted industry and competitive analysis for the client's digital agency pitch, leading to successful client acquisition· Analyzed social platform performance data and delivered monthly client reports, providing key insights to optimize campaign strategies and enhance engagement and efficiency

Mar 2023 - Jun 2023
Team & coworkers

Colleagues at Mars

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2 education records

Francesca Liao education

FAQ

Frequently asked questions about Francesca Liao

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What company does Francesca Liao work for?

Francesca Liao works for Mars.

What is Francesca Liao's role at Mars?

Francesca Liao is listed as Leadership Experience Program Trainee at Mars.

Where is Francesca Liao based?

Francesca Liao is based in Los Angeles, California, United States while working with Mars.

What companies has Francesca Liao worked for?

Francesca Liao has worked for Mars, Simply This, Sofiit (Techstars '24), Nestlé, and Interone.

Who are Francesca Liao's colleagues at Mars?

Francesca Liao's colleagues at Mars include Giorgia Di Carlo, Bárbara Galle Lopedote, Sue Finnegan, Kham Khatri, and Venna Venu.

How can I contact Francesca Liao?

You can use AeroLeads to view verified contact signals for Francesca Liao at Mars, including work email, phone, and LinkedIn data when available.

What schools did Francesca Liao attend?

Francesca Liao studied at Usc Marshall School Of Business.

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