• Initiated user testing through focus groups and in-depth interviews by using TestFlight, synthesizing insights and recommendations for app iterations, resulting in 10+ new product features• Analyzed the GTM strategy and campaign performance using marketing metrics including user acquisition and ROI, quantifying value and investments, resulting in optimized SOPs• Collaborated on digital media content creation, generating 9x growth in month-over-month views and engagement volume, increasing clickthrough rates by 200% and conversion rates by 240%

· Coordinated on planning a co-branded pop-up event with Tide app, inviting 26 content creators through market research and social media, enhancing brand visibility and participant interaction· Enhanced the brand website's SEO by conducting keyword analysis and updating product-related content, resulting in a 14% increase in organic traffic· Operated the brand's official Instagram account by curating content, planning the social calendar, and engaging with creators, increasing followers by 2600+

• Planned and executed Nescafe 1+2 co-branding advertising campaign with a popular IP partner, launching an AR TikTok game challenge that exceeded user engagement and UGC video targets by 35% • Researched consumer insights through qualitative and quantitative methods for new product development and design, leading to data-driven decisions that aligned with consumer preferences• Led cross-functional collaboration with 100+ vendor and agency relationships, streamlining communication in through-the-line planning for 8 projects

· Partnered with the Creative Director to strategize and design all digital materials for the vivo Songkran Festival campaign in Thailand, enhancing brand presence in the Southeast Asia market· Coordinated in prototyping the official website for BMW China and conducted industry and competitive analysis for the client's digital agency pitch, leading to successful client acquisition· Analyzed social platform performance data and delivered monthly client reports, providing key insights to optimize campaign strategies and enhance engagement and efficiency