As the CEO and Art Director of Flocdesign, I lead a design studio that I founded in 2006 and that has grown thanks to the cooperation with skillful international designers and architects. With more than 18 years of experience in the design industry, I have developed a broad range of competencies and expertise in creative direction, hospitality design, trend forecasting, and design strategy.My mission is to create spaces and shape experiences that put human experience at the heart of everything I do. I use a creative design approach and innovative solutions to take people on a journey, leading them to explore the brand universe. I work with clients from various sectors, such as products, retail, wellness, and hospitality, and I have collaborated with global luxury brands like Louis Vuitton, Cartier, Unilever, Armani, L’Oréal, and Dior.I believe in creating strong relationships that keep people living unique experiences.