Francesca Loo Email & Phone Number

United States

- Collaborated with the Head of Growth to design and refine pre-launch marketing strategies, incorporating A/B testing and adjustments across social media, retention channels, and the website.- Led pre-launch marketing campaigns across social media, retention channels, and the website, ensuring cohesive and effective promotion.- Developed and instituted cross-departmental processes, including the creation of design documents and standard operating procedures (SOPs), to streamline workflows.- Planned and managed monthly events, overseeing all aspects from operations and logistics to marketing and budget management.- Created and maintained metrics tracking for Marketing OKRs, ensuring alignment with Executive Committee goals and facilitating data-driven decision-making.

New York, New York, Us

Ideated and executed all operations, product development, logistics, marketing for two brands owned by Sharma Brands: a body care brand and a home care brand.- Developed and executed all brand projects, creating detailed scopes and timelines, overseeing launches across all platforms, and maintaining communication with the Executive Committee throughout the process.- Configured back-end systems for Shopify, Unbounce, and 3PL software to streamline e-commerce operations.- Conducted market analysis to assess demand and inform quantity decisions for product launches.- Oversaw product management through the entire supply chain, ensuring efficient and timely delivery.- Revamped core SKUs to align with rebranding strategies, enhancing product appeal and market fit.- Sourced and developed products, including packaging and components, to meet market needs and brand standards.- Conducted market and competitor research for both brands to inform strategy and positioning.- Implemented go-to-market (GTM) strategies, overseeing all aspects of market entry and product launch.- Designed and executed digital marketing campaigns across multiple platforms to drive top-of-funnel acquisition and brand visibility.- Recruited and collaborated with the internal brands team to ensure successful project completion and adherence to scopes.- Developed integrated content and influencer campaigns to support product launches and enhance organic social media presence.- Created and managed seasonal, product-specific, and evergreen marketing campaigns to expand brand reach and grow organic social channels.

New York, New York, Us

- Lead the integration of the project management platform Asana to enhance workflow efficiency and collaboration.- Supported client projects by managing scopes, budgets, and financials to ensure successful project delivery.- Facilitated regular stand-up meetings, tracking progress and updating the Executive Committee on task completion and project changes.- Assisted with client onboarding and project management, coordinating with the Client Account team to ensure clear communication and adherence to project scopes.- Introduced and deployed a new project management system, improving agency operations and client communication.- Resolved team conflicts to maintain project momentum and ensure successful outcomes.- Contributed to the launch and growth of Hoox, a B2B SaaS company, by overseeing hiring, establishing international operations, and setting up cross-branded projects

Newport Beach, California, Us

- Cultivated and strengthened relationships with vendors in the US and China to enhance product sourcing and e-commerce applications.- Organized focus groups and consumer projects to better understand and address customer needs and preferences.- Collaborated with Creative, Marketing, and Operations teams to implement and optimize successful marketing campaigns.- Led and coordinated over 40 cross-functional projects, facilitating effective communication and problem-solving between vendors and internal teams to ensure smooth execution and launch.- Managed the end-to-end process for launching 32 new SKUs and limited edition packaging in 2021, overseeing product ideation, development, packaging, and logistics.- Fostered positive relationships and mediated communication between upper management and departments to support organizational objectives.- Performed quantitative and qualitative analyses to evaluate the effectiveness of campaigns, product launches, and identify future opportunities.- Developed and executed an influencer strategy, boosting searches for “doe lashes” by 200% on TikTok and Instagram, and generating over 2 million views on TikTok for #doelashes.- Planned and managed go-to-market (GTM) and evergreen marketing campaigns in collaboration with the marketing department, achieving a 100% profit increase for the 2021 calendar year.

Newport Beach, California, Us

-Implement, monitor, and cultivate Twitter, Instagram, and Tiktok influencer relationships.-Oversee Tiktok content creation from the official Doe Lashes account and from creators.-Content creation for Twitter with an average 20% engagement each tweet utilizing twitter analytics and organic content to increase brand engagement.-Growing brand twitter following count from 10 to 3.3k followers and Instagram following from 15k to 27k, all organically.-Gaining an average of 8 influencer partners daily.-Oversee and monitor influencer contracts and paid organic campaigns.-Organize focus groups and projects within the consumer base to improve and focus on addressing consumer needs.

Newport Beach, California, Us

-Implement, monitor, and cultivate Twitter and Instagram influencer relationships.-Content creation for Twitter with an average 20% engagement each tweet utilizing twitter analytics and organic content to increase brand engagement.-Growing brand twitter following count from 10 to 2.1k followers and Instagram following from 15k to 25k, all organically.-Gaining an average of 8 influencer partners daily.-Oversee and monitor influencer contracts and paid organic campaigns.

Seattle, Wa, Us

- Manage the marketplace and monitor weekend revenue.- Assist on average 75 members and museum guests at the front desk each shift.- Offer information about the International District of Seattle to newcomers.

Beverly Hills, California, Us

-Fielded over 100 calls per shift as the main phone operator for three different locations.-Increased office efficiency through performance of various office administrative tasks.-Supported sales representatives with customers, appointments, and the completion of sales.

-Introduced new methods of planning in the FCS through SWOT analyses presentations.-Increased awareness of Chinese International schools through Mandarin to English translation.-Introduced 15 new animal husbandry and agricultural expo opportunities for US companies in China through strategic industry research.

Bachelor Of Business Administration - Bba, International Business

Education record

International Business

International Business