I coordinate all the digital marketing and communication activities for HiGift and Gadget Lab. My activities are related to: developing short-and long-term communications strategies, web sites contents management, digital media planning, social media content management, direct email marketing, copywriting, SEO & link building strategies, CRM, digital UX, internal communication.

Reporting to President and CEO, I coordinate all the communication activities related to: developing short-and long-term communications strategies, media planning, shooting organization, budgeting, copywriting, press offices activities, events production, CRM, internal communication.

Reporting to the communication & multimedia director, I also work directly with the top management of the company and I coordinate the work of four people. My main activities: budgeting, organizing advertising campaign shootings, media planning (digital advertising - awareness phase, traditional media plan - print media, radio, TV, Cinema, OutOfHome), analytic reporting on media performances, advertising materials coordination (flyers, catalogues, posters...), events managing, internal… Show more Reporting to the communication & multimedia director, I also work directly with the top management of the company and I coordinate the work of four people. My main activities: budgeting, organizing advertising campaign shootings, media planning (digital advertising - awareness phase, traditional media plan - print media, radio, TV, Cinema, OutOfHome), analytic reporting on media performances, advertising materials coordination (flyers, catalogues, posters...), events managing, internal communications, loyalty program supervision. Show less

Reporting to the communication manager, I organize advertising campaign shootings, I assist in media planning for men's and women's collections. Directly responsible for the traffic of materials to magazines. I examine reports on editorial performance and analyze competitors; I supervise media plans for our partners outside Europe. I organize internal fashion shows and press tours; I organize photo shoots for the seasonal men's and women's collections (defined dates, production, logistics… Show more Reporting to the communication manager, I organize advertising campaign shootings, I assist in media planning for men's and women's collections. Directly responsible for the traffic of materials to magazines. I examine reports on editorial performance and analyze competitors; I supervise media plans for our partners outside Europe. I organize internal fashion shows and press tours; I organize photo shoots for the seasonal men's and women's collections (defined dates, production, logistics, presence on set, chose shots, overall evaluation); I manage co-marketing activities and sponsorships (Patrizia Pepe After Duty); I supervise communications activities of brand licensees for lingerie/beachwear and girls'/infants'. Show less

I coordinate graphic design projects for all advertising materials (invites, folders, look books, catalogues, posters, window signs) and I sought out suppliers; I am responsible for VIP endorsement and celebrity wardrobes; I am in charge for press review and magazines archive. I supervise press agency activities and I help them to organize press days. I supervise official web site contents and digital communication to clients (DEM, newsletters...).