Part of the Jo Malone London Marketing Team in Italy, my role involved full-spectrum exposure to 360 degrees brand management:• Supported the management planning and execution of new product launches and promotional events through an omnichannel strategy covering D2C channels (Monobrand JML Boutiques, Retailers, E-commerce) and indirect distribution channels.• Provided launch forecasting for FY24/FY25, aiding in precise planning and resource allocation. • Developed and delivered… Show more Part of the Jo Malone London Marketing Team in Italy, my role involved full-spectrum exposure to 360 degrees brand management:• Supported the management planning and execution of new product launches and promotional events through an omnichannel strategy covering D2C channels (Monobrand JML Boutiques, Retailers, E-commerce) and indirect distribution channels.• Provided launch forecasting for FY24/FY25, aiding in precise planning and resource allocation. • Developed and delivered materials for commercial and supply teams during Canvas Preparations, facilitating efficient product launches and promotions.• Collaborated with cross-functional teams (Retail, Education, PR, Earned Media, Supply, Finance, Trade, and Sales) to ensure flawless execution of 360-degree marketing activations. Show less

Part of the Trade Activation Team for Lancôme. To help reach the teams' main KPI: achieve maximum sellout returns and increase SOM for the brand, I assisted and supported my colleagues in developing, managing, and implementing:• 360-degree marketing O+O strategies• Brand Activation Campaigns• Tailor-made projects for national/regional/independent chains