Francesca Nota Email & Phone Number

Milan, Lombardy, Italy

Reports to the Chief Operating Officer and the Chief Marketing Officer. Accountable in all areas of Conferences and Events management, fulfillment, and overall logistics in Quark Hotel in Milan.Develops Conference and Events timeline/action calendars and onsite requirements• Collaborates across multiple internal departments including sales, project management, logistics and financial management to successfully produce Conferences and Events• Recognizes strategic opportunities for Revenue Growth increasing engagement and satisfaction by offering enhancements to create outstanding Events. Promotes RGM's use of data analytics to predict attendance, manage resources, and adjust pricing based on demand trends.• Supports new business development initiatives and seek innovative opportunities for new Clients• Demonstrated ability to lead and manage a Team of 7. Ensures professional and functional growth of staff through development plans and role-specific training• Modern team player, leads by example vs. hierarchy. Driven by values of honesty, transparency and accountability

Milan Area, Italy

Temporary Manager after more than 15 years of experience in the Events Industry, Brand Communication, PR, Marketing. Ability to create and deliver in a short term a complete Program with the right team and timing. • Client Management: Ensure Executives expectations are understood, quantified and managed effectively. Act as creative strategist and marketing consultant for clients. • Brand: Lead branding initiatives for Clients, including all communications and messaging, strategic website development and social media networks. • Traditional Media: Strategize all media outreach programs. Conceptualize and execute media stunts, press conferences, speaking opportunities for client's spokespeople. Strategically manage and cultivate media relationships on behalf of clients. Ensure clear, consistent and efficient media coverage. • Media Relations: Oversaw marketing staff and media relations initiatives such as special events, press conferences, and photo opportunities to ensure coverage in local and major publications; Crafted crisis communications plan• Special Events: Plan, lead, organize and execute special events• Public Relations: Strategic leadership on public relations strategies including press releases, media trips, promotional contesting and sponsorship opportunities• Social Media: Creative insight and management of social media program including Facebook, Twitter, Blogs, YouTube as well as promotional sweepstakes, viral campaigns and analytics. Cultivate, support and sustain campaigns. Research, recommend and foster new and innovative social media outlets that will be an added value to Clients• Advertising: Defined an advertising and brand development campaign; conceptualized and executed all printed and online promotional pieces. Managed creative agencies for all print and web design• ROI and Analytics: Accountable for analytics, performance and ROI on all marketing campaigns and initiatives executed throughout the year

Modena Area, Italy

Reporting to the Chief Executive Officer and responsible for planning, development and implementation of all of the International Brand’s marketing strategies, Congress/Event/Conference management, Communication and PR activities, both external and internal. Directs the efforts of the marketing, communications and media relations and coordinates at the strategic and tactical levels with the other functions of the Organization. Creates and delivers internal and external communications, contributes to Above and Below the line materials, newsletters, brochures and other publications. Proactively identifies communication opportunities running cross functional task forces (mainly Marketing, Sales, Product Managers and Medical Societies) and responsible for the execution of Bellco’s international Congresses, Conferences and Events, as needed. Works with the International Marketing & Sales team to develop and implement the Congress plan.Primary responsibilities:• Identifies, develops and executes Communication strategy for key media contacts, business stakeholders and Medical Societies.• Creates company literature, marketing and promotional materials, both print and electronic (contributes to app/websites, media marketing design and operations)• Design and launch specific marketing campaigns, identifies opportunities, sponsorships, promotions• Promotes products and services through public relations initiatives• Creates and delivers press releases, media relations content, case studies, white papers, corporate newsletter content, media contents, and speaking proposals• Defines Events scheduling and logistics as well as Congress & Events budget• Supports ECM Events, Conferences, Trade Shows, and Press interviews• Maintains strong relationship with event vendors and with hotels, convention centers, exhibit houses, labor and organization to ensure cost saving and high-quality services.• Coordinates and drives the Team (direct and indirect reports)

Milan Area, Italy

►Management from planning to execution of Marketing Strategies: road shows, grand opening events, exhibition stands, branding, assisting with new product launches, analyze market trends and recommend changes, new business development strategies based on analysis and feedback. ►Corporate Communication & Event Management: product launches, press conferences, corporate meetings and conferences providing quality event design and event management services.• Ability to apply cost saving measures whenever appropriate to ensure marketing budget is being optimized• Brand marketing and visibility support• Press Office management • Event action planning such as Suppliers selection, location selection and coordination • Budget and financial plan management• Event logistic management • Marketing and Communication planning• Management of the client during the whole event, customer care and follow-up• Quality control and supervision before/during the event with extensive on site event coordination (staff, sponsors, performances, vendors)• Post event coordination

Milan Area, Italy

Managed Relationship/Contacts at CxO level with Clients in Pharma/Healthcare, Finance, Government, FMCG, Luxury Goods / Fashion, Industry and European scientific organizations. Budget responsibility (up to 3M Euro) for all activities in cooperation with procurement offices.• Direct responsibility for large meetings/events with innovative ideas, experience in managing large international events that have had a clear objective, timeline and required outcome• Management and support the International PR Agencies and Local Press Offices for the definition and implementation of communication strategy, timelines, objectives and materials • Organization of meetings and activities for Region Europe at the main international congresses• Managed vendors and external suppliers/agencies to support the high quality delivery and cost effectiveness of the events• Prepared and modified event contracts as request• Site inspections• Coordinated whole team activities: venue search and booking, logistical necessity, meeting spaces and set-up, accommodation, transportation, F&B and onsite staff management• Training and coordination of new employees• Vendors Management: selection based on meeting requirements, daily briefing to set targets and daily collaboration• Experience in Creating and Developing Event Websites

Milan Area, Italy

Responsible for the organization of Travels, Conventions, Special Events. Main Clients in Services, Industry, Food, Luxury Goods and FMCG. Primary interface/point of contact for the Customer (Marketing Director, HR Director, CEO) setting expectations and event outcome.• Venue search and booking, travel support, location set up, accommodation and transportation, Food & Beverage, Site inspections• Prepared and modified event contracts as request• Managed vendors and external agencies (selection according to meeting requirements).• Onsite staff management and daily briefing setting requirements and expected outcomes.• Budgeting and related discussion for all activities in cooperation with procurement offices, Marketing and Sales Departments.

Milan Area, Italy

Managed different medical scientific Congresses.Planning and management of Relations with the secretariats of medical organizations (national and international), supervision and coordination organizations and ongoing support groups.

Greater Los Angeles Area

Consultant for the Italian market (incoming) with the scope to promote Italian companies at the organizers of events and convention bureaus in Europe with the aim of enhancing the potential U.S. market for leisure travel.

United States, Europe, Latin America

Organization of conference facilities, incentives.Bid / offers and promotions for travel agencies and on-site point of contact.

Master'S Degree, Business/Corporate Communications, Master'S Degree In Business & Corporate Communications

Tools and methodologies to manage the activities of Corporate Marketing and Communications, integrating the traditional approach.

Digital Marketing

Web marketing, Digital Marketing and related business models / Pricing. Digital Marketing Mix, Web touch points, Content & sharing.

Bachelor'S Degree, Law