Francesca Pecori Email & Phone Number

Italy

Technological Pole - Pisa

Achievements/Tasks:- Responsible for managing and coordinating a Team of Digital Media Planners;- Digital ADV Consultant for my clients especially in Fashion Luxury (for Brunello Cucinelli) but also in Fashion Design (Pinko), Food&Beverage (illy), No-Profit (Unicef), Home Decor (Thun) and many others;- Planning and developing full funnel advertising strategies on the leading digital advertising platforms;- Creating and planning digital advertising strategies basing on custom Marketing Mix Model analysis;- Development of New Business proposals and forecasts to potential clients together with Sales Team.

Technological Pole - Pisa

Achievements/Tasks:- Audience and Market analysis;- Planning, development, buying and presentation of multi-channel and integrated online advertising campaigns;- Planning and managing clients budget;- Development of New Business proposal, forecasts and presentation to potential clients together with Sales Team.Advertising platforms: GMP tools (SA360, DV360, CM), Chinese media (Baidu, 360), Google Ads, Bing Ads, Amazon, Meta, Yandex, Yahoo Japan, LinkedIn, Twitter, Criteo, Pinterest, Tik Tok, Teads.Web Analytics: UA, GA4

Pisa, Italy

Achievements/Tasks:• acquiring new customers, projects, collaborations and partnerships both italian and international;• planning and organizing corporate events;• managing relations with local TV and press;• managing corporate web communication and Social Media presence.

Pisa, Italy

Achievements/Tasks:• recruiting, casting and managing Artist for production studios (guests for TV shows) and advertising;• contracting national and international stars, like guests in television shows and testimonials for advertising agencies

Milan Area, Italy

Achievements/Tasks:- managing relationships with clients;- managing projects for national and international clients focusing on historical clients;- coordinating overall operations to improve the working flow;- providing customers with high quality technical advice;- Main activities I took care of:• email Marketing (direct emails and e-newsletters);• banner campaigns (standard and rich media); • web contests;• website maintenance and updating, working from the background assisting the project manager;• new website launch, including the entire development process and all phases (website organization chart, registration and login processes, building of sections and content);• micro-website projects for essential products; • ATL and BTL teams integrated communication projects (both in online and offline center projects).-> Client portfolio: Ferrarelle (Italian water brand) and L’Orèal (Vichy, Dercos, Vichy Homme and Innéov), Santander (Spanish bank)

Milan Area, Italy

Achievements/Tasks:• supporting the Management in maintaining relationships with clients;• ATL and BTL projects support together with the Management;• coordinating cross-area tasks to manage a sustainable workflow; -> Client portfolio: Kraft (Philadelphia and Senza Colesterolo), Bayer (Supradyn and Citrosodina), Ente Turismo Irlanda (italian tourism agency), Biraghi (italian cheese brand).

Bachelor'S Degree, Comunicazione Pubblica, Sociale E D'Impresa

Master'S Degree, Cpo Comunicazione E Pubblicità Per Le Organizzazioni

Tuscany Region Course - Intercultural Communication Qualification, Intercultural Communication