Francesca Pedrazzi Email & Phone Number

Milan, It

Milan, Lombardy, It

San Mauro Pascoli, Emilia-Romagna, It

Sant'Elpidio A Mare, Marche, It

Sant'Elpidio A Mare, Marche, It

Paris, Île-De-France, Fr

- Developing short, medium and long-range plans and objectives for the Italian division and market - Building the Italian team (aligning and communicating corporate and local vision and strategy; cascading to team members; developing team members; and extracting maximum individual and team performance)- Developing annual sales and marketing goals and helping drive the overall team and operation toward achievement or overachievement- Aligning with corporate brand and other operational standards (customer service, visual merchandising, etc.) and ensuring consistent, high-quality execution against these most important guidelines and metrics- Working with the Global marketing team to Analyze the Local Catalogue to suit the local demand (analysis of demand, definition of needs, sourcing plan, analysis of the sales)- Driving Marketing and Social activities into the Italian market to build brand image awareness, drive traffic and help to reach sales targets- Developing and aligning Press and PR strategies and tactics that fuel increased brand awareness and penetration in Italy while protecting the brand integrity- Provide Market insights to help Vestiaire's Leadership team offer best-in-class and relevant user experience in Italy - Partner with global editorial team to create relevant content for the local market- Partner with global Marketing team to define and implement traffic acquisition and member retention/loyalty programs for the Italian market- Help define/refine with management the Italian infrastructure (organization design, talent, operational infrastructure, processes and systems, etc.)

Bristol, Bristol, Gb

Paris, Fr

The Professional Products Division distributes its products in salons worldwide. The Division is by definition a "Global Beauty" Division and it is made of 8 Brands: - L'Oréal Professionnel, Kérastase and Shu Uemura Art of Hair, Redken 5th Avenue/Pureology, Matrix/Biolage (Haircare, color and styling)- Carita, Decléor (Skincare)- Essie Professional (Nails)At L'Oréal Italia I am responsible for:- Digital Marketing- Digital performance and innovation- B2B and B2C CRM- e-Commerce strategy- Digital retail I am currently managing a Team of 7 people: an e-Commerce&CRM manager + 4 people and a Performance&Innovation specialist + 1 person.

Paris, Fr

At L'Oréal Italia I am responsible for:DIGITAL MARKETINGDevelopment of the Digital Strategy for each of the 8 brands:- SEO/SEA strategy- Social strategy- Online media planning- Digital PR and Influencers activation- Online performance analysisB2C CRMDevelopment of the CRM Strategy for each of the 8 brands:- Consumer Database management- Recruitment/Activation campaigns- Loyalty programs- Precision marketing and marketing automation programs- CRM performance analysis E-COMMERCEDevelopment of the E-Retail Strategy for the Division: - Joint digital marketing plans- E-commerce market monitoring I am currently managing a Team of 3 people - a Content Specialist, a Performance Specialist and and e-Commerce specialist.

Paris, Fr

Responsible for the international online mediaplanning:- Media plan strategy and management for all Zones- Relationship with WW media partners- Coordination of international media agencies with the support of local media correspondents in the different Zones- Digital ads creative development - Campaign evaluation managementResponsible for the digital strategy behind corporate projects:- Louis Vuitton Fashion shows (Women, Men and Cruise collections)- Product launches- Corporate eventsMy job consists in: - Website animation- Event livestream- Social strategy and adv campaign management- Emailing deployment- SEO/SEM strategy

Paris, Fr

Digital Media Coordinator with experience in digital strategy creation and implementation at all levels: website content creation strategy, social media strategy, e-commerce launch, managing relationships with online media and bloggers, as well as media planning and SEO/SEM strategy.- Online ADV and Media Planning- SEO/SEM strategy- Concept, organization and management of events dedicated to bloggers, as well as online influencers- Monitoring of online conversations about brand and competitors- Management and implementation of social media activities- Set up and management of strong Online PR programs which include: distribution of press releases, building strong relationships with international fashion/lifestyle press and bloggers- Concept, draft, editing and distribution of press releases and other relevant PR and Web materials- Press coverage in websites and blogsSpecialties:Social media and digital marketing, digital pr, digital brand management, event management, SEO, SEM, media planning, net monitoring

Milan, Lombardy, It

Digital marketing with experience in:- building a 360° digital communication strategy- managing relationships with online media and bloggers- social media management- web content creation- SEO/SEM strategy- E-commerce management

Milan, Lombardy, It

Corporate PR, with experience in managing relationships with media and building corporate events (store openings, fashion shows..).

Milan, Lombardy, It

Fashion Management, Economics

Bachelor'S Degree, Communication And Media Studies