- Developing short, medium and long-range plans and objectives for the Italian division and market - Building the Italian team (aligning and communicating corporate and local vision and strategy; cascading to team members; developing team members; and extracting maximum individual and team performance)- Developing annual sales and marketing goals and helping drive the overall team and operation toward achievement or overachievement- Aligning with corporate brand and other operational standards (customer service, visual merchandising, etc.) and ensuring consistent, high-quality execution against these most important guidelines and metrics- Working with the Global marketing team to Analyze the Local Catalogue to suit the local demand (analysis of demand, definition of needs, sourcing plan, analysis of the sales)- Driving Marketing and Social activities into the Italian market to build brand image awareness, drive traffic and help to reach sales targets- Developing and aligning Press and PR strategies and tactics that fuel increased brand awareness and penetration in Italy while protecting the brand integrity- Provide Market insights to help Vestiaire's Leadership team offer best-in-class and relevant user experience in Italy - Partner with global editorial team to create relevant content for the local market- Partner with global Marketing team to define and implement traffic acquisition and member retention/loyalty programs for the Italian market- Help define/refine with management the Italian infrastructure (organization design, talent, operational infrastructure, processes and systems, etc.)

The Professional Products Division distributes its products in salons worldwide. The Division is by definition a "Global Beauty" Division and it is made of 8 Brands: - L'Oréal Professionnel, Kérastase and Shu Uemura Art of Hair, Redken 5th Avenue/Pureology, Matrix/Biolage (Haircare, color and styling)- Carita, Decléor (Skincare)- Essie Professional (Nails)At L'Oréal Italia I am responsible for:- Digital Marketing- Digital performance and innovation- B2B and B2C CRM- e-Commerce strategy- Digital retail I am currently managing a Team of 7 people: an e-Commerce&CRM manager + 4 people and a Performance&Innovation specialist + 1 person.

At L'Oréal Italia I am responsible for:DIGITAL MARKETINGDevelopment of the Digital Strategy for each of the 8 brands:- SEO/SEA strategy- Social strategy- Online media planning- Digital PR and Influencers activation- Online performance analysisB2C CRMDevelopment of the CRM Strategy for each of the 8 brands:- Consumer Database management- Recruitment/Activation campaigns- Loyalty programs- Precision marketing and marketing automation programs- CRM performance analysis E-COMMERCEDevelopment of the E-Retail Strategy for the Division: - Joint digital marketing plans- E-commerce market monitoring I am currently managing a Team of 3 people - a Content Specialist, a Performance Specialist and and e-Commerce specialist.

Responsible for the international online mediaplanning:- Media plan strategy and management for all Zones- Relationship with WW media partners- Coordination of international media agencies with the support of local media correspondents in the different Zones- Digital ads creative development - Campaign evaluation managementResponsible for the digital strategy behind corporate projects:- Louis Vuitton Fashion shows (Women, Men and Cruise collections)- Product launches- Corporate eventsMy job consists in: - Website animation- Event livestream- Social strategy and adv campaign management- Emailing deployment- SEO/SEM strategy

Digital Media Coordinator with experience in digital strategy creation and implementation at all levels: website content creation strategy, social media strategy, e-commerce launch, managing relationships with online media and bloggers, as well as media planning and SEO/SEM strategy.- Online ADV and Media Planning- SEO/SEM strategy- Concept, organization and management of events dedicated to bloggers, as well as online influencers- Monitoring of online conversations about brand and competitors- Management and implementation of social media activities- Set up and management of strong Online PR programs which include: distribution of press releases, building strong relationships with international fashion/lifestyle press and bloggers- Concept, draft, editing and distribution of press releases and other relevant PR and Web materials- Press coverage in websites and blogsSpecialties:Social media and digital marketing, digital pr, digital brand management, event management, SEO, SEM, media planning, net monitoring

Digital marketing with experience in:- building a 360° digital communication strategy- managing relationships with online media and bloggers- social media management- web content creation- SEO/SEM strategy- E-commerce management

Corporate PR, with experience in managing relationships with media and building corporate events (store openings, fashion shows..).