Francesca Puglisi Edwards Email & Phone Number

Greater Tampa Bay Area

Clearwater, FL

Successfully manages multiple client relationships for leader brands across a variety of industries including car rental, optical, coffee and utility. Promotes cross-channel integration across key disciplines within the agency to execute strategically-sound campaigns for clients that will yield positive results. Worked from insight through execution on a.

Pinellas Park, FL

• Worked with regional marketing teams to grow company brand globally while maintaining key responsibilities from previous role. Served as a key resource to global regions in their development of new marketing collateral.
• Oversaw new product launch in Italy by coordinating product needs with product director, performing qualitative and quantitative research in market, and by creating consumer and trade launch materials.
• Led company in brand rejuvenation with imagery refresh project, culminating in photo shoot in South Africa.
• Worked with global brand associate director to determine strategic direction for new global brand campaign.

Pinellas Park, FL

• Worked with regional marketing teams to share and scale best practices and to create efficiencies. Sourced and obtained buy-in from top leadership and created global digital content portal to support key B2B customers.
• Developed social media strategy for global brand, resulting in 227% increase in organic reach and 1.2% increase in engagement.
• Managed ongoing centralized Search Engine Optimization (SEO) project, resulting in 200% increase in organic traffic to Transitions.com in key countries.
• Established SEO best practices for regional adoption.
• Extended media experience to the European region by traveling to Paris to develop France and Italy media plans with local media agency.
• Created demo tool concepts that were adopted by 25 countries with more than 25,000 tools produced.

• Planned $20,000,000 TV and print media buys in coordination with large media buying agency and managed relationships with partners such as National Geographic, Food Network, and HGTV, including added value.
• Executed consumer experiential programs, including event activations and digital contests, with one securing Guinness World Record for company.
• Conducted a successful print creative test in national publications, leading to a shift in creative strategy for the company.
• Oversaw $24,000,000 consumer marketing budget and ended the year within 2% of plan.

• Facilitated and executed consumer social media campaigns. Oversaw digital advertising for Transitions.com, company microsites, and strategic campaigns. Led consumer CRM triggered email campaigns from content creation.
• Oversaw digital media consumer awareness promotions that garnered more than 35,000,000 impressions.
• Created and managed social media editorial calendar aligned to strategic objectives and goals.
• Grew new social profiles by 7% each month despite a low engagement category.

• Managed brand development and strategy for multiple local luxury brands, including strategic marketing, public relations, advertising, and social media campaigns. Coordinated customer appreciation events and medical.
• Propelled brands from unknowns to household names.
• Created and managed social media presence for small business clients.
• Secured local press coverage for clients with top local media, including WFLA News Channel 8.
• Managed, wrote copy, and tracked results for consumer CRM newsletter campaigns.

 Wrote press releases and newsletter copy Marketed the museum through various channels Implemented social media

Master'S, Marketing

Relevant courses: Beginning Reporting, Intro to Telecommunications, Principles of Public Relations, Introduction to Advertising, Magazine.

Bachelor'S, Psychology, Mass Communications

Activities and Societies: Society of Professional Journalists, Honors College, Honor Society of Phi Kappa Phi, Psi Chi Honor Society