Francesca Puglisi Edwards Email & Phone Number

Greater Tampa Bay Area

Clearwater, Fl

Successfully manages multiple client relationships for leader brands across a variety of industries including car rental, optical, coffee and utility. Promotes cross-channel integration across key disciplines within the agency to execute strategically-sound campaigns for clients that will yield positive results. Worked from insight through execution on a large client’s new brand campaign that served as their re-entry into TV advertising, leading to an increase in website traffic and, ultimately, revenue. Oversees B2B trade advertising plans for a couple of the largest companies in the optical industry, spanning traditional, digital and new media.Works with the agency team to develop consumer-facing and trade-facing assets for product launches, media campaigns and events.

Pinellas Park, Fl

Worked with regional marketing teams to grow company brand globally while maintaining key responsibilities from previous role. Served as a key resource to global regions in their development of new marketing collateral to ensure consistency of communication on the brand. Protected trademarks and intellectual property globally. • Oversaw new product launch in Italy by coordinating product needs with product director, performing qualitative and quantitative research in market, and by creating consumer and trade launch materials.• Led company in brand rejuvenation with imagery refresh project, culminating in photo shoot in South Africa.• Worked with global brand associate director to determine strategic direction for new global brand campaign.

Pinellas Park, Fl

Worked with regional marketing teams to share and scale best practices and to create efficiencies. Sourced and obtained buy-in from top leadership and created global digital content portal to support key B2B customers and remove strain from regional resources. Managed global website, including establishing KPIs and ensuring regional teams adhered to brand guidelines. Collaborated with global brand manager to create digital/social assets for global product launches. Led global company lens demonstration/sampling program, including piloting activation programs and sharing best practices among regional teams. Oversaw global trademarking process with in-house legal department.• Developed social media strategy for global brand, resulting in 227% increase in organic reach and 1.2% increase in engagement.• Managed ongoing centralized Search Engine Optimization (SEO) project, resulting in 200% increase in organic traffic to Transitions.com in key countries.• Established SEO best practices for regional adoption.• Extended media experience to the European region by traveling to Paris to develop France and Italy media plans with local media agency.• Created demo tool concepts that were adopted by 25 countries with more than 25,000 tools produced.

Planned $20,000,000 TV and print media buys in coordination with large media buying agency and managed relationships with partners such as National Geographic, Food Network, and HGTV, including added value opportunities that included custom advertorials and custom video vignettes for on-air broadcasting. Managed relationships with spokespersons Robert Irvine, Darius Rucker, and Cal Ripken, Jr. as well as with Disney, a strategic alliance partner, which included contract development and negotiation, activation planning, media interview prep, and maximizing usage of each partner’s name and likeness. • Executed consumer experiential programs, including event activations and digital contests, with one securing Guinness World Record for company.• Conducted a successful print creative test in national publications, leading to a shift in creative strategy for the company. • Oversaw $24,000,000 consumer marketing budget and ended the year within 2% of plan.

Facilitated and executed consumer social media campaigns. Oversaw digital advertising for Transitions.com, company microsites, and strategic campaigns. Led consumer CRM triggered email campaigns from content creation to email launch. Coordinated “transitions lens experience” for implementation at consumer events, partner and customer events, and in-practice.• Oversaw digital media consumer awareness promotions that garnered more than 35,000,000 impressions. • Created and managed social media editorial calendar aligned to strategic objectives and goals. • Grew new social profiles by 7% each month despite a low engagement category.

Managed brand development and strategy for multiple local luxury brands, including strategic marketing, public relations, advertising, and social media campaigns. Coordinated customer appreciation events and medical seminars for clients. • Propelled brands from unknowns to household names.• Created and managed social media presence for small business clients. • Secured local press coverage for clients with top local media, including WFLA News Channel 8. • Managed, wrote copy, and tracked results for consumer CRM newsletter campaigns.

 Wrote press releases and newsletter copy Marketed the museum through various channels Implemented social media

Master'S, Marketing

Relevant courses: Beginning Reporting, Intro to Telecommunications, Principles of Public Relations, Introduction to Advertising, Magazine.

Bachelor'S, Psychology, Mass Communications

Activities and Societies: Society of Professional Journalists, Honors College, Honor Society of Phi Kappa Phi, Psi Chi Honor Society