Francesca Pietrantonio Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

- Drove successful client engagements, overseeing the process and completion of milestonesand driving problem-solving to ensure inspired and strategic solutions and recommendations- Led project teams of 2-6 people, managing up, down, and out - driving ideation andalignment, coaching junior team members, and serving as the day-to-day client lead- Uncovered market insights from 45+ in-depth customer interviews to inform thedevelopment and launch of a new software platform solution by a global B2B company- Created a a new purpose-based brand positioning and identity, and employee valueproposition for a growing global HVAC company that unified the organization post-acquisition

San Francisco, California, Us

- Co-founded Prophet's global pro-bono program, managing ~$1.7M in yearly program funding- Activates 25+ pro-bono projects, helping nonprofits across the globe achieve their goals- Successfully growing the program internally and externally to achieve firm employee attraction, engagement, and retention goals, as well as brand and marketing goals

San Francisco, California, Us

- Established an inaugural ESG strategy, KPIs, and agenda through driving an effective, cross-functional process, immersing in the ESG landscape and securing executive alignment - Led an award-winning CSR program, managing 85 local impact leads globally to execute 5 key initiatives, that in total raised $218k in monetary donations, supported 40+ nonprofits worldwide, donated 7,300+ hours, and drove 87% employee participation - Supported Prophet's sustainability efforts including a GHG emissions audit and journey to setting a Net Zero target with our climate partners- Provided thought partnership to upskill the firm in ESG and grow Prophet's commercial ESG efforts

San Francisco, California, Us

- Partnered with a renowned financial services brand to refresh its employee value propositionand CSR impact areas to better fuel financial strength and inclusive growth in communities- Developed a customer-centric, modern and purpose-driven brand for a Fortune 500 financialservices company that drove +5% awareness and 20X increase in new leads

San Francisco, California, Us

- Conducted comprehensive market sizing and customer research to optimize the brandportfolio of a $14B insurance group and identify attractive growth moves- Facilitated partnership and alignment with leaders of a new joint venture between threepediatric healthcare providers to develop the name and brand strategy for the venture

Chicago, Il, Us

- Analyzed marketing and advertising strategies used across 36 BCBS Plans to assess current brand positioning- Recommended localized experiential activations for the Live Fearless campaign - Supported integration of brand behaviors for Plans to improve marketing, communication, and advertising efforts

Evanston, Il, Us

- Managed social media accounts (Facebook & Twitter), and redesigned website (Wordpress)- Recruited, scheduled, and maintained contact with over 300 participants for lab studies- Conducted experiments, coded and analyzed data, co-wrote research papers regarding the role of media in child development- Contributed to various media-related research projects on food marketing, STEM learning, adolescent health, and moral development

Chicago, Illinois, Us

- Designed customized Google Analytics dashboards and tracked marketing goals for over 30+ restaurants- Conducted year over year marketing analyses of sales and customers characteristics for multiple promotions- Analyzed consumer data of 45+ restaurants to create targeted Facebook ad campaigns and customer profiles

Locations Across The Chicago Metropolitan Area, Us

- Conducted a job analysis of 150+ staff members from interviews with administers, site managers, and J at School executives and data from job questionnaires- Designed a standardized interview guide, destination plan, and yearly assessment for staff hiring procedures- Created staff, volunteer, and parent handbooks detailing all program details and expectations and requirements

Master Of Science - Ms, Integrated Marketing And Communications

Cognitive Neuroscience, Psychology, Marketing And Communications