Lead Product Marketing, Marketing Optimization and Social Media Marketing teams for over 100 B2C global online applications across 6 languages.

o Conceptualized New Industry Leading Optimization Team. Created rapid testing strategy that lead to consistent cvr increases and tens of millions in incremental revenue. Hired and trained talent.o Manage marketing operations for $200 million online B2C company.o Head Lead for Optimization strategy across portfolio of 100+ Products. o Lead strategy for multi-channel, complex funnel optimization strategies that ensure high conversions, lifetime value and user retention.o Manage high performing team of Optimization experts who maintain industry leading conversion rate increases and win rates year over year.o Responsible for Social Media Marketing strategy and team, particularly on Facebook marketing to the tune of millions in yearly marketing spend.o Responsible for sourcing and evaluating technical solutions.o Work with c-level executives on key strategic initiatives.

Product Localization:o Responsible for product localization initiative that resulted in the localization of our products in over 60 language/geo combinations. Revenue affect was a double digit increase customer lifetime value, 20-40% increase in conversion, and $60 million dollars in incremental revenue. o Directed overall scope and strategy of project by identifying high potential products and geo combinations based of a multitude of data sources including GDP projections, Google Coverage and CPC.o Wrote PRDs for new product localization technology and worked very closely with developers on the execution of that systems. System succeeded in being easy to use and scalable.o Reported to c-suite.Optimization: o Revamped the optimization team with new systems and processes that improved win rate by 80% and output by 900%.o Ideated, project managed and oversaw the execution of in house, proprietary web optimization platform that is used across the entire company. Project managed entire technical development.

o Grew social media marketing spend for a portfolio of 20+ products that I grew to a $10 million dollar run rate in six months and turned it ROI positive one month after starting. Platforms included: Facebook, Twitter, and MySpace.o Work closely with design to create and test ads and landing pages for maximum performances. Ads were features on several top social media blogs as industry leading examples of "best practices."

o Responsible for social media strategy and execution that resulted in 30,000%+ increase in social media follows on Twitter and Facebook accounts.o Set social media tone, design and strategy. Set up grassroots marketing strategy to increase affiliate base. o Managed team of branding coordinators and senior designers.o Lead branding revamp for Direct Agents brand.o Organized and oversaw design of conference and guerilla marketing, including events, booth design, "swag," etc.