Francesca Nicole Sta Maria Email & Phone Number

San Francisco, CA, US

Mexico City, CDMX, MX

Ciudad De Mexico, MX

• Confess Mezcal is a women-led modern mezcal brand founded on transparency, sustainability, and cultural authenticity. As Co-Founder and COO, I oversee operations, brand development, and strategic planning, driving the.
• Spearheading operational strategy: Leading supplier outreach, production logistics, and sustainability alignment to ensure a strong foundation for long-term growth.
• Crafting a compelling brand identity: Developing the brand’s positioning, storytelling, and visual identity to stand out in a competitive spirits market.
• Building ethical supply chains: Partnering with local producers to ensure mezcal production aligns with sustainable and socially responsible practices.
• Innovating for the modern mezcal drinker: Strategizing for a launch that fuses traditional craftsmanship with modern values, creating a unique and authentic consumer experience.Visit: www.confessmezcal.com

Truckee, CA, US

• Public Group, LLC is a boutique marketing agency that partners with innovators, creative professionals, and problem solvers to redefine and reimagine products and services through technology, design, and strategic.
• Strategic Partnerships: Collaborated with global innovators to develop channel distribution strategies, strategic alliances, and creative brand solutions for clients such as Apple, Fuse Project, Nicole Miller, Yves.
• Operational Leadership: Streamlined workflows and operational systems to improve efficiency, scalability, and alignment with business objectives.
• Targeted Brand Building: Crafted narratives and communication strategies for diverse industries, ensuring their value proposition resonates with target audiences.
• Comprehensive Expertise: Delivered solutions across branding, asset valuation, capital raising, and targeted communications to support creative thinkers like Doug Menuez’ Fearless Genius Project, Mary Ann Unger Estate.

Gilbert, Arizona, US

• At Elevate, I had the privilege of leading growth initiatives to help individuals from underrepresented communities access new career opportunities, empowering them to uplift not only themselves but also their families.
• Mission-Driven Growth: Spearheaded marketing efforts that connected students from underrepresented backgrounds with transformative career opportunities, fostering social mobility and community uplift.
• Strategic Marketing: Designed and executed powerful multi-channel campaigns, combining engaging visuals for on-site promotions with rich digital content tailored for online advertising.
• Data-Driven Insights: Conducted market research and competitive analysis to stay ahead of trends, ensuring all campaigns were informed by actionable insights and aligned with evolving market dynamics.
• Operational Excellence: Streamlined workflows and enhanced productivity by coordinating schedules, reporting on key performance metrics, and recommending actionable improvements to leadership.
• Impactful Training: Prepared employees and participants for success through orientation programs and skills training that emphasized long-term growth and sustainability.

New York, NY, US

• At Snapi Health, I led marketing and operational strategies to build a stronger connection between the brand and its mission to improve healthcare outcomes for families. My work combined operational rigor with a.
• Operational Leadership: Directed the development and implementation of tools, processes, metrics, and infrastructure to optimize marketing and telesales functions, ensuring seamless execution and measurable performance.
• Brand Development: Built and refined the brand’s awareness, loyalty, and perception through innovative multi-channel strategies that resonated with target audiences.
• Campaign Management: Managed and executed tactical campaigns across social media, digital platforms, public relations, and offline channels, ensuring alignment with the brand’s identity and goals.
• Human-Centered Approach: Championed the importance of accessible healthcare for babies and families, ensuring that campaigns and initiatives conveyed the company’s mission to make quality care available to those who.
• Multi-Channel Strategy: Designed and implemented strategies that bridged online and offline efforts, leveraging digital and social platforms to amplify reach while maintaining a strong offline presence.One of the most.

San Francisco, California, US

• At Sidekick Browser, I played a key role in driving user growth and positioning the brand as an innovative leader in the browser space. My work focused on crafting strategic marketing campaigns, building brand loyalty.
• Exponential Growth: Achieved a 600% increase in users within 11 months through innovative, multi-channel marketing strategies and tactical campaigns.
• Product Hunt Success: Led Sidekick to win “Product of the Day” and “Product of the Week” titles on Product Hunt, significantly boosting visibility and engagement.
• Multi-Channel Strategy: Designed and executed campaigns across social media, digital platforms, public relations, and offline initiatives, ensuring cohesive messaging and brand alignment.
• Brand Awareness and Loyalty: Developed campaigns to enhance brand perception, nurture user loyalty, and increase retention.
• Data-Driven Decision Making: Implemented marketing analytics tools to measure campaign performance, identify user insights, and inform future strategy.

San Francisco, CA, US

• Promoted from Brand Manager and Outreach Intern, I took on an expanded role at Flockjay, overseeing growth initiatives and talent outreach to support individuals from underrepresented communities transition into tech.
• Talent Development: Managed job applications, vetted candidates, and facilitated training programs to ensure a seamless transition into tech careers for Flockjay’s students, many of whom came from nontraditional and.
• Strategic Marketing Leadership: Designed and executed multi-channel marketing campaigns, aligning brand voice with target audiences to increase reach and engagement across various platforms.
• Growth Strategy: Conducted market research and competitive analysis to shape strategies that increased enrollment and forged strong partnerships with tech employers seeking diverse talent.
• Operational Efficiency: Established operational workflows to align marketing, outreach, and student services, ensuring Flockjay’s programs were scalable and impactful.
• Human Impact: Acted as a mentor and advocate, working closely with students to empower them in navigating new career paths and uplifting their communities.My journey at Flockjay is a testament to my ability to grow.

San Francisco, CA, US

• As an intern at Flockjay, I played a key role in shaping the company’s brand and outreach strategies during its formative stages. This experience laid the foundation for my promotion and further growth within the.
• Social Media Leadership: Managed and grew media accounts across Facebook, Twitter, Instagram, and LinkedIn to build Flockjay’s presence and engage with prospective students and partners.
• Data-Driven Strategy: Conducted user testing and performance analysis to optimize outreach strategies, resulting in increased engagement and improved conversion rates.
• Storytelling and Content Creation: Developed media commentary and video content to highlight student experiences, showcasing the transformative impact of Flockjay’s programs.
• Public Relations Strategy: Crafted messaging that emphasized Flockjay’s mission of bridging opportunity gaps in tech, building credibility with students, employers, and stakeholders.This position ignited my passion for.

San Francisco, California, US

• As an Outreach Intern for Minerva Schools at KGI, I focused on expanding the institution’s presence across South Asia (SA) and Southeast Asia (SEA), fostering relationships with educational institutions and community.
• Relationship Building: Established and nurtured relationships with community leaders, secondary schools, and public interest groups to enhance awareness of Minerva’s programs and build long-term partnerships.
• Strategic Outreach: Designed and implemented outreach initiatives tailored to enrollment patterns and demographic trends across SA/SEA, ensuring strategies were culturally relevant and impactful.
• Event Planning: Organized and executed events at secondary schools and community hubs to engage students, educators, and families, creating opportunities to share Minerva’s unique value proposition.
• Digital and Physical Campaigns: Developed and managed online campaigns, including social media strategies and press coverage, to amplify Minerva’s brand presence and reach target audiences.
• Global Perspective: Leveraged Minerva’s mission of fostering global leaders to connect with diverse communities, inspiring students to think beyond traditional education models.This role allowed me to apply my.

Santa Barbara, CA, US

• As a seasonal Community Team Member at Quarter Zero, I played an integral role in supporting young entrepreneurs in transforming their ideas into actionable ventures. This experience allowed me to guide and mentor.
• Program Development: Assisted in designing and executing programs and activities focused on the entrepreneurial process, empowering participants with the tools and knowledge needed to navigate the startup ecosystem.
• Mentorship and Guidance: Advised and collaborated with 4 budding ventures, helping teams move from ideation and team formation to actionable business plans and launch strategies.
• Hands-On Startup Support: Coordinated research, market analysis, and development strategies to refine ideas into viable ventures, while fostering a collaborative and supportive team environment.
• Startup Ecosystem Immersion: Provided participants with exposure to real-world entrepreneurial challenges, ensuring their ideas were validated through research, feedback, and iteration.This role allowed me to cultivate.

San Francisco, CA, US

• In this role, I contributed to Minerva Project’s mission by supporting fundraising and advancement initiatives. My efforts focused on cultivating donor relationships, developing strategic campaigns, and leveraging data.
• Donor Research: Conducted in-depth research to profile potential donors and investors, analyzing their goals, charitable histories, and net worth to identify alignment with Minerva’s vision.
• Campaign Development: Designed and implemented fundraising activities, including university-wide student challenges and annual giving campaigns, to inspire community participation and engagement.
• Data-Driven Strategy: Used research and analytics to inform strategic decision-making and enhance the effectiveness of donor outreach efforts.This role allowed me to develop a strong understanding of advancement.

San Francisco, CA, US

• As a Partnership Intern, I focused on outreach and relationship-building with educational institutions and community organizations in Southeast Asia to expand Minerva Project’s presence and enrollment.Key Highlights:
• Institutional Outreach: Established and maintained partnerships with secondary-level educational institutions and public interest groups to foster awareness of Minerva’s programs.
• Strategic Program Development: Directed the creation and delivery of informational programs tailored to enrollment patterns and demographic trends in the Southeast Asian region.
• Community Engagement: Built cooperative relationships with key stakeholders, ensuring alignment between institutional goals and Minerva’s values.This experience sharpened my ability to craft localized strategies and.

Kuala Lumpur, Federal Territories, MY

• As a Youth Ambassador for the Nation Building School, I played a pivotal role in fostering community engagement, building relationships with stakeholders, and representing the organization on national and global.
• Public Speaking: Delivered speeches to audiences of over 1,500, including world leaders, to amplify the organization’s vision and promote its initiatives, cultivating a strong public presence.
• Stakeholder Relations: Built and maintained collaborative relationships with approximately 50 representatives from community groups, consumer organizations, and public interest groups to strengthen the organization’s.
• Strategic Communications: Planned and led the development of informational programs and campaigns designed to maintain and enhance stakeholder perceptions of the organization’s accomplishments and mission.This role.

• At 17 years old, while a student at the prestigious Cempaka International Ladies College (CILC)—an invite-only boarding school where I earned a full scholarship—I co-founded the EduGiFT Foundation to provide deserving.
• Empowering Education: Directed budget activities to fund full scholarships for nine students annually (totaling approximately $180,000), ensuring deserving girls could access the same transformative education that I had.
• Prestigious Partnerships: Collaborated closely with HRH the Sultana of Pahang and Dato’ Freida Pilus, leveraging their unparalleled expertise and networks to drive the foundation’s mission forward.
• Leadership & Operations: Spearheaded the foundation’s strategic direction, from coordinating fundraising activities to resolving operational challenges with board members and organization officials.
• A Mission Rooted in Experience: My journey as a scholarship recipient inspired me to pay it forward by ensuring other talented young women could access quality education and realize their potential.This foundational.

• At just 16 years old, I made history as the youngest-ever associate to work in the Prime Minister’s Office (PMO) of Malaysia, spearheading national and regional communication strategies. This role allowed me to.
• Social Media Leadership: Managed the Prime Minister of Malaysia’s official social media accounts, driving strategic communications to a combined audience of approximately 7 million followers across Facebook, Twitter.
• National Budget Transparency: Conceptualized, developed, and launched the 2016 Malaysian Budget website, simplifying complex budgetary information for public understanding and enabling citizen participation in.
• Regional Collaboration: Managed the official social media presence for ASEAN (Association of Southeast Asian Nations) during the 25th ASEAN Summit, amplifying initiatives across member countries and fostering.
• Legislative Innovation with Obama: Collaborated with President Barack Obama and other regional leaders to draft youth volunteerism legislation, empowering young individuals across ASEAN to contribute to their.
• Public Policy Messaging: Conducted analyses of public policy and political issues, crafting content strategies that influenced public opinion and enhanced trust in national leadership.This role was transformative.

Bachelor’S Degree, Politics, Government, And Society; Economics And Society

International Baccalaureate Diploma Program, General Studies