Francesca Tognoni Email & Phone Number

Milan, IT

Brugherio, Lombardy, Italy

Brugherio, Lombardy, Italy

• Senior Regional Business Manager at Haier Europe is:
• Responsible for Cooking & Built-In business in France, Benelux and Germany coordinating the local business management teams in order to define and execute the marketing and commercial strategy for the entire brand.
• Responsible for monitoring market share trends and competitor’s panorama in order to effectively drive the definition of the multi-product range;
• Accountable of setting objectives and business review with… Show more Senior Regional Business Manager at Haier Europe is:
• Accountable of setting objectives and business review with Business and Country managers reporting directly to HQ top management;
• A key role in special customers meetings (Schmidt Gr, Darty, DMG, Media, Nobilia) to convey HQ strategy both during ad hoc meetings or at Trade Fairs (Salone del Mobile, MOW, SADECC);

Brugherio, Lombardia, Italia

Act as primary liaison between market-facing colleagues and product manager teams. Define country annual range line up monitoring time to market is respected as well as correct price positioning, profitability and sales goals achievements. Collaborate with product managers and prioritize country special project development. Projects strategically approved.

Comerio

• Manage extensive portfolio of cooktop technology products with responsibility for 800 codes and 1.7M pieces produced in unique manufacturing plant. Craft 3- to 5-year strategic plans to ensure brand and product.
• Capitalized on opportunity to gain market share in entry-level induction cooktop segment by producing the most cost-efficient platform available in Europe.
• Added value to existing innovation by introducing first iXelium-coated sink range to market enabling seamless alignment with other appliances engineered to resist aging.
• Magnified success of “gas on glass” platform launch by clearly differentiating Whirlpool’s technology from competition.
• Transformed product development culture with emphasis on European base model approach by reducing total number of SKUs from 950 to 750 and optimizing production processes.
• Orchestrated manufacturing consolidation from 5 factories to 1 by rationalizing products, simplifying components and processes, obtaining local market approvals and guiding smooth phase-in/phase-out programs. Show less

Comerio, Varese

• Oversaw portfolio of outsourced range hoods and freestanding cookers manufactured by suppliers throughout Europe and Asia. Directed product development projects executed by partners. Established milestone targets and.
• Revitalized range hood product line by driving Art Gallery Hood development project that won Silver DOT Design award and prominent display at international exhibition EuroCucina.
• Leveraged innovative design strategy to secure relisting by French retailer Darty.
• Sharpened competitiveness by identifying vertical hood trend and implementing throughout European portfolio.
• Penetrated Norwegian market for freestanding cookers by launching Whirlpool-branded appliance designed to comply with local requirements. Show less

Gazzada Schianno, Varese

• Developed and executed comprehensive marketing and communication plans for all videogame titles released by Black Bean. Reported directly to CEO. Supervised team comprised of 2 product managers, 2 public relations.
• Engaged in productive marketing collaborations with… Show more Developed and executed comprehensive marketing and communication plans for all videogame titles released by Black Bean. Reported directly to CEO..
• Engaged in productive marketing collaborations with licensors such as National Geographic, Superbike World Championship, Superstars, World Rally Championship and Fitness First.
• Partnered with international distributors to ensure robust deployment of local marketing plans. Show less

Comerio, Varese

Milan Area, Italy

Grandate, Como

Mimec Master In Marketing & Communication, Marketing & Brand Management

Bachelor Of Arts, Foreign Literatures And Languages, English & French, 108/110

Activities and Societies: “The role of Testimonial in TV commercial. A comparison between Italy and UK.” Thesis written combining semiotic.

Degree At High School