Francesca Urbani Email & Phone Number

Wiesbaden, Hesse, Germany

Frankfurt, Hesse, Germany

• Taking responsibility for leading the brand colibri skincare into the Italian market and taking full ownership for marketing goals, KPI’s and all central key figures as well as trends• Adapting the existing marketing strategy to the local market’s needs and vision, implementing marketing strategies and campaigns in collaboration with the German Head office and the Growth and Expansion Manager• Managing and executing all marketing activities in the market (Campaign management… Show more • Taking responsibility for leading the brand colibri skincare into the Italian market and taking full ownership for marketing goals, KPI’s and all central key figures as well as trends• Adapting the existing marketing strategy to the local market’s needs and vision, implementing marketing strategies and campaigns in collaboration with the German Head office and the Growth and Expansion Manager• Managing and executing all marketing activities in the market (Campaign management, Influencer Marketing, E-Mail Marketing, Paid Social + Paid Search)• Become the primary point of contact for all influencer marketing activities. Identifying and reaching out to new influencers, planning campaigns and monitoring all influencer content• Creating content for the social media channels, website as well as e-mail marketing activities by adapting the visuals and creatives created by the German Head Office and aligning them to the Italian consumer segment• Communicate country specific needs to the Growth and Expansion Manager and create new, fun and exciting projects to help establish the colibri skincare brand in Italy Show less

Wiesbaden, Hesse, Germany

• Source, recruit and coordinate influencers and their content • Create and review content • Analyse KPIs and needs of influencers / agencies in order to deliver the best negotiation process• Negotiate influencers’ contracts for collaborations• Identify trends and developments in the industry• Work in synergy with other teams in the company • Attend daily meetings on KPIs, sales, marketing strategies and influencer activities performances• Manage the relationships… Show more • Source, recruit and coordinate influencers and their content • Create and review content • Analyse KPIs and needs of influencers / agencies in order to deliver the best negotiation process• Negotiate influencers’ contracts for collaborations• Identify trends and developments in the industry• Work in synergy with other teams in the company • Attend daily meetings on KPIs, sales, marketing strategies and influencer activities performances• Manage the relationships with influencers and agencies Show less

Vicenza, Veneto, Italia

• Structuring marketing strategies• Contacts with suppliers and communication agencies• Organization and management of promotional days in pharmacies• Planning of the activities foreseen by the marketing plans• Development of new products• Preparation of sales support materials• Support activities for ISFs• Training activities for customer pharmacies• Training activities for the sales network• Preparation of Power Point presentations• Management of the… Show more • Structuring marketing strategies• Contacts with suppliers and communication agencies• Organization and management of promotional days in pharmacies• Planning of the activities foreseen by the marketing plans• Development of new products• Preparation of sales support materials• Support activities for ISFs• Training activities for customer pharmacies• Training activities for the sales network• Preparation of Power Point presentations• Management of the company Facebook page and website Show less

Bergamo, Italia

Marketing office (Global Collections)• Product development• Support to the PMs during the launches of new make-up collections

Trissino (Vicenza)

• Market research for both the sales channels (pharmacy and e-commerce)• Focus on brand positioning, approval rating, identifying weaknesses and strengths• Product specialist at CosmoFarma 2017 (Bologna)• Trainer and reporting activities• Preparation of informational and promotional materials

Vicenza, Italia

• Managing the veterinary pharmacy in the shop (sales and orders)

Madonna Di Campiglio (Trento)

• Managing the electronic recipes, sales of OTC and SOP, orders

Valencia (Spagna)

Visiting research student c/o Pharmacology Department (University of Valencia) within the Erasmus program. I worked with the research team of María Jesús Sanz Ferrando as part of my undergraduate thesis researchTitle: "Study of the role of Vitamin D in angiogenesis induced by angiotensin-II"

Arzignano (Vicenza), Italia

Arzignano (Vicenza), Italia

Master Of Business Administration - Mba

• strategic management • accounting + project work • controllo di gestione • finance • marketing & communication management + project work.

Digital Marketing

• Digital marketing basics • Brand communication, branding & PR • Social media marketing and social media ads • Content Marketing & SEO •.

Yoga Teacher - Ryt 200 Hrs

Master, Digital Marketing

• Introduction to web design: HTML language, development tools for web sites, CSS • SEO • E-mail marketing, landing page • Web analitycs.

Master Of Pharmaceutical Management

• Pharmaceutical marketing • Regulatory affairs • Market access • Sales • Medical management • Pharma market research • Project management.

Trabajo Fin De Grado, Departamento De Farmacología

Erasmus Program Undergraduation thesis research - Pharmacology TITLE: "ROLE OF VITAMIN D IN ANGIOGENESIS INDUCED BY ANGIOTENSIN-II"

Bachelor Of Pharmacy - Bpharm, Pharmacy, 109/110