Jun 2019 - Present
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Francesc Casabella Email & Phone Number
I help CEOs and Boards | Operating Partner | Advisor | Board member | former CEO | Retail | Foodservice | FMCG | Fitness | Family-owned companies and Private Equity
at
bd-capital
1 work email found
@bd-cap.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
I help CEOs and Boards | Operating Partner | Advisor | Board member | former CEO | Retail | Foodservice | FMCG | Fitness | Family-owned companies and Private Equity
Location
Greater Barcelona Metropolitan Area, Spain, Spain
Company size
Who is Francesc Casabella? Overview
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Quick answer
Francesc Casabella is listed as I help CEOs and Boards | Operating Partner | Advisor | Board member | former CEO | Retail | Foodservice | FMCG | Fitness | Family-owned companies and Private Equity at bd-capital, a company with 15 employees, based in Greater Barcelona Metropolitan Area, Spain, Spain. AeroLeads shows a work email signal at bd-cap.com and a matched LinkedIn profile for Francesc Casabella.
Francesc Casabella previously worked as Operating Partner at Bd-Capital and Chairman at Taptap Digital. Francesc Casabella holds Pdg from Iese Business School - University Of Navarra.
Company email context
Email format at bd-capital
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{first}@bd-cap.com
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Profile bio
About Francesc Casabella
Five years ago I left my position as Executive. Since then I enjoy working as Operating Partner or Adviser to CEOs and Boards, with an operational and results oriented focus and mostly in sectors in which I have experience: FMCG, Retail, Logistics, Foodservice and Fitness-Sports. My contribution is a combination of focusing on short-term results, helping key executives, and driving a transformational and strategic approach, to build the future of each company in its competitive ground.I am usually hired by owners, investors or the CEO himself. My day to day is one of involvement and hands-on, going into detail, solving problems and delivering results and improvements together with the team. I understand their concerns and needs and how they feel in their complex day-to-day, and I know how I can help them since I have been there for many years.I have a solid track record as CEO as well as Board member, either in family-owned companies or in projects with private equity partners. I have been involved in Retail, Hospitality, Sports and Consumer Goods, with proven strategic and operational experience, since early 90’s.I led La Sirena, the leading frozen food-retailer brand in Spain, for more than 10 years. I was hired in 2008 by 3i, the PE firm, and pushed for its transformation just as Spain was entering the crisis. In 2012, I led a Management Buy-Out and acquired the business, leading an ambitious plan that saved it. The company more than doubled EBITDA in 3 years, reduced debt and improved its balance sheet to the most solid of the previous 13 years. Of those 10 years, intense and with endless ups and downs, I wrote a book, "Bichos Rojos en Navidad”, in which I share most of the learnings and all the experiences. Prior to La Sirena, I was CFO and CHRO at Condis Supermercats (Food Retail) for 7 years, later of working as CFO at La Piara (Food Producer) for 5 years. I began my career at Price Waterhouse (PwC) after graduating in business and MBA at ESADE (Barcelona). In 2008 I obtained the PDG of the IESE Business School. Entrepreneur, with proven experience in leading businesses’ development and continuous improvement, change management and revenue growth. With leadership and management skills, focused on people and teams, hands-on and customer oriented.Retail | FMCG | Business Strategy | Private Equity | Family-owned Companies | Customer | Marketing | M&A | Restructuring | Supply Chain | Operations | Finance | Debt Management | Store Expansion | Product Enhancement | Brand Awareness | Food Retail | Fitness
Listed skills include Retail, Business Strategy, Strategic Planning, Change Management, and 22 others.
Current workplace
Francesc Casabella's current company
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Bd-Capital
17 roles
Francesc Casabella work experience
A career timeline built from the work history available for this profile.
Chairman
Current
Nov 2021 - Present
Board Adviser
Current
May 2019 - Present
Board Adviser
Current
May 2019 - Present
President
Current
Feb 2022 - Present
Advisory Council Member
Current
Jan 2019 - Present
Senior Adviser
Current
Feb 2019 - Present
Senior Advisor
Current
Nov 2018 - Present
Board Adviser
La Sirena is the frozen food leading retailer in Spain with c.€150m of turnover, 1000 employees and +250 stores in Catalonia, Madrid and Levante regions.
Sep 2018 - Feb 2019
Chief Executive Officer (Ceo)
- Improved EBITDA from €4.1m to €8.4m (2.0X) in 3 years (2015-2018)
- Launched new Customer & Brand strategy, with impact in Channels, Stores, Customer & Products
- Recruited new top management covering key functional and new positions
- Led new Channels, developing Foodservice, Store in Store &,Amazon initiatives
- Launched new website (B2C), with +30% in turnover and EBITDA contribution since Y1
- Led new stores’ plan (+30 openings with c.3.5 years of pay-back per store), including a new model for small towns and +2 stores in a new region (Valencia)
Jan 2015 - Aug 2018
Owner - Chairman & Ceo
- Acquired the company to 3i (MBO) and led debt restructuring process (€6.5m of new money)
- Led Management, Board & HQ changes to improve operations and profitability
- Launched new Pricing & Promotional strategies to face crisis and increasing competition, improving retail price competitiveness in 25% with a result of +5% in LFL Stores' Sales
- Developed new customer centric strategy, launching La Sirena Club (c.1.4m members as of 2018)
- Introduced new product ranges (chilled & ambient) to selected stores, with a penetration of c.300 basis points
- Closed underperforming stores, renegotiated rental contracts and slashed costs aggressively
Jul 2012 - Jan 2015
Chief Executive Officer (Ceo)
- Developed a more retail and market-driven organization: From Product to Stores
- Led Management changes and project teams to proven results and momentum
- Developed retail product management tactics, improving pricing and promotional efficiency and effectiveness, in-store and out-of-store communications and enhancing product cash margin growth (+c.200 basis points)
- Launching of Lean management at store level, normalising practices, improving efficiency and customer service
- Closed underperforming units, rationalised operations, developed store estate and improved supply chain
Sep 2008 - Jul 2012
Director Board Of Directors
Promocions Urbanístiques De Mataró, S.A. (Pumsa)
Nov 2008 - Apr 2011
Director Board Of Directors
Aigües De Mataró, S.A. (Amsa)
Jul 2007 - Oct 2008
Cfo & Chro
Jun 2001 - Sep 2008
Cfo
La Piara
Sep 1997 - May 2001
Auditor
Sep 1992 - Aug 1997
Team & coworkers
Colleagues at bd-capital
Other employees you can reach at bd-cap.com. View company contacts for 15 employees →
MF
Molly Flynn
Colleague at Bd-Capital
United Kingdom, United Kingdom
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RS
Ron Sheldon
Colleague at Bd-Capital
United Kingdom, United Kingdom
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KA
Kim Allan
Colleague at Bd-Capital
Nottinghamshire, England, United Kingdom, United Kingdom
View →
AV
Anne Van Der Voorden
Colleague at Bd-Capital
Amsterdam, North Holland, Netherlands, Netherlands
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AD
Andy Dawson
Colleague at Bd-Capital
London, England, United Kingdom, United Kingdom
View →
AR
Alexandra Rocher
Colleague at Bd-Capital
Greater Madrid Metropolitan Area, Spain
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KM
Karina Mcgregor
Colleague at Bd-Capital
London, England, United Kingdom, United Kingdom
View →
Molly Flynn
Colleague at Bd-Capital
United Kingdom, United Kingdom
View →
RS
Ron Sheldon
Colleague at Bd-Capital
United Kingdom, United Kingdom
View →
KA
Kim Allan
Colleague at Bd-Capital
Nottinghamshire, England, United Kingdom, United Kingdom
View →
AV
Anne Van Der Voorden
Colleague at Bd-Capital
Amsterdam, North Holland, Netherlands, Netherlands
View →
AD
Andy Dawson
Colleague at Bd-Capital
London, England, United Kingdom, United Kingdom
View →
AR
Alexandra Rocher
Colleague at Bd-Capital
Greater Madrid Metropolitan Area, Spain
View →
KM
Karina Mcgregor
Colleague at Bd-Capital
London, England, United Kingdom, United Kingdom
View →
2 education records
Francesc Casabella education
Business & Mba
FAQ
Frequently asked questions about Francesc Casabella
Quick answers generated from the profile data available on this page.
What company does Francesc Casabella work for?
Francesc Casabella works for bd-capital.
What is Francesc Casabella's role at bd-capital?
Francesc Casabella is listed as I help CEOs and Boards | Operating Partner | Advisor | Board member | former CEO | Retail | Foodservice | FMCG | Fitness | Family-owned companies and Private Equity at bd-capital.
What is Francesc Casabella's email address?
AeroLeads has found 1 work email signal at @bd-cap.com for Francesc Casabella at bd-capital.
Where is Francesc Casabella based?
Francesc Casabella is based in Greater Barcelona Metropolitan Area, Spain, Spain while working with bd-capital.
What companies has Francesc Casabella worked for?
Francesc Casabella has worked for Bd-Capital, Taptap Digital, Assolim Foodservices. Distribuidor Del Canal Horeca, Cefrusa Servicios Frigoríficos, and Centre Natació Mataró.
Who are Francesc Casabella's colleagues at bd-capital?
Francesc Casabella's colleagues at bd-capital include Molly Flynn, Ron Sheldon, Kim Allan, Anne Van Der Voorden, and Andy Dawson.
How can I contact Francesc Casabella?
You can use AeroLeads to view verified contact signals for Francesc Casabella at bd-capital, including work email, phone, and LinkedIn data when available.
What schools did Francesc Casabella attend?
Francesc Casabella holds Pdg from Iese Business School - University Of Navarra.
What skills is Francesc Casabella known for?
Francesc Casabella is listed with skills including Retail, Business Strategy, Strategic Planning, Change Management, Negotiation, Spanish, Team Leadership, and Fmcg.
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