Like successful brands, we must create a “compelling human story of a competitive business offer” to attract the right customer.What's the Use? Does your marketing make sense... as a consumer-focused “just got to have it” proposition? Is your product or service going to make sense to the people who you think want to buy it?The What's the Use workshop is about the ways consumers buy into products and how every business should be thinking more like the customers and successful brands.If you are someone with a real business interest in successful growth by talking to the customer in a compelling way, then a conversation with us is a must.

A cloud services and IT support provider: I was Assistant/Advisor to the Chief Marketing Officer.By undertaking market research and advance planning of campaigns, I was able to advise on strategy and creative methods of lead generation, new website design, increasing Social Media following. From focussing on the benefits to the clients and not the technology, the company started to talk about itself as a communications provider enabling business to "do more faster" within the cloud.

My work was to research all aspects of the Wireless Charging industry to support the business and its clients. I actively engaged in creating the relationships with industry leaders, consortiums, manufacturers and market intelligence experts to fully understand the reason consumers would want to invest and use this new way of accessing power. The company successfully went through the "what's the use?" process to adopt a new Brand name: Supapowa and lifestyle message of "Wireless Personal Power".

The venue was positioning itself as a corporate meeting venue, however from evaluating the existing customer base and asking why they used the venue it was clear that the use of the business was not corporate but for the niche market of retreats and charitable group meetings. By understanding the target customers I made changes to the website, branding/messaging and promotion in the relevant publications and social media sites. By doing this, repeat business and client loyalty also increased by 40%.

Key event consultant to a global oil PLC for all event services including venue finding, logisitics and planning, budgeting, onsite management and follow up for each event across the UK, Europe and USA. Using key marketing insights I developed and nurtured a strong relationship and good reputation with the Senior Managers and Directors at the client head office in London. An understanding of their company culture and ethos enabled me to deliver the most applicable services and ideas for each event.

Responsibilities included sourcing new clients and delivering event management services including venue finding and project management.The company was affiliated to a local Hotel and part of my role was to source new markets and develop relationships with existing and new clients for the hotel. From my research and ability to find new opportunities I established a partnership with a new business opportunity: Pink Weddings when the UK legislation changed to allow same sex commitment ceremonies to increase the Wedding sector revenue at the hotel.

Developed stronger relationship with existing clients and by understanding their travel issues was able to offer tailored services and increase revenue and client satisfaction. Researched and sourced new clients to increase revenue for the Business.Assisted the Managing Director in Marketing and Sales, and Proposals for the Insurance Repatriation service department within the company.

Promoted the printing services and targeted new clients for the new print & design workshop. Worked with logistics team in the delivery and installation of branding material at major festivals and events within the UK. Key account manager for a UK wide beer sampling campaign UK for Anheuser-Busch (Budweiser & Michelob Ultra).