Francesco Altavilla Email and Phone Number
With 8 years of experience in digital marketing, I hold the position of Digital & Product Marketing Lead at Var Group. My work focuses on overseeing and optimizing all digital marketing channels, with a particular emphasis on process automation and the adoption of advanced CRM solutions.My career began in marketing consultancy, where I gained solid experience in managing complex projects related to the digitalization of sales & marketing processes. Today, I leverage these skills to drive client growth by supporting the adoption of innovative technologies and enhancing business performance through data-driven and automated marketing strategies.
Var Group
View- Website:
- vargroup.it
- Employees:
- 1330
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Digital And Product Marketing Lead | 7CircleVar GroupFerrara, It
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Digital & Product Marketing Lead | 7CircleVar Group Mar 2024 - PresentMilano, Lombardia, Italia
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Marketing StrategistDigital360 Hub Jul 2021 - Mar 2024Milan, ItalyAs a Marketing Strategist, I am responsible for developing and executing marketing plans to increase brand awareness and drive sales. I conduct market research, identify target audiences, and craft messaging and branding that appeals to these groups. I work closely with the sales, product development, and creative teams to ensure that my marketing efforts align with the overall business objectives. My ultimate goal is to promote the company's products or services effectively and achieve positive results. -
Digital Account & Project ManagerDigital360 Hub Apr 2020 - Jul 2021MilanDevelopment, initiation and optimization of marketing strategies based on customer business objectives, service and product specifications, market data and budget factors.Planning of marketing activities to achieve objectives in terms of customer acquisition, branding and increase in volumes and margins.Management of operational marketing strategies to support sales in lead generation and acquisition activities.
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Project ManagerInside Comunicazione Jul 2019 - Apr 2020Ferrara, ItaliaDirect management of marketing and communication projects for client companies in all their phases, including conceptual planning, deadline management and final implementation.Supervision of brochures, leaflets, posters, gadgets, exhibition stands for client companies, verifying their relevance to target and corporate identity.Monitoring of activities carried out on blogs, websites and social media through analysis of strategies, KPIs and emerging trends. -
Project Manager - CopywriterDinamica Media Srl Jan 2018 - Jul 2019Ferrara Area, ItalyDevelopment of editorial plans in collaboration with industry professionals and agency creatives including copywriters, web designers, web developers and graphic designers.Coordination of the work team and customers to achieve planned objectives and achieve high levels of customer satisfaction.Effective and proactive collaboration with colleagues and superiors, working in full synergy with the team to achieve the set objectives. -
Freelance CopywriterDinamica Media Jan 2017 - Dec 2017Milan Area, ItalyI deliver words and verbal content that accompanies visual elements. I usually work in close partnership with art directors and have lots of input to the visual elements
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Ux CopywriterElite Division Jan 2017 - Dec 2017Milan Area, ItalyAnalysis, Monitoring, Testing and Improvement of the user experience in the design of the software interfaces developed and released.Collaboration with specialists, including engineers, product managers, training designers and customer service operators, on the development ofuser and internal use manuals.Easy-to-understand word processing for user interfaces, online help, and developer manuals. -
Fellow ResearcherFondazione Giangiacomo Feltrinelli Aug 2017 - Nov 2017Milan Area, ItalyDrafting of effective editorial plans capable of generating high-performance content from the point of view of the KPIs relevant to the platform used.Analysis and processing of reports and the main social metrics to analyze campaign performance and activate corrective strategies.External relations with influencers, members of the press, agencies and other industry professionals. -
Trainee JournalistNewslab Nov 2015 - Jun 2017MilanNewsLab is a project of the UCSC Journalism School in Milan who try to figure out where the news is headed in the Internet age.
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Trainee JournalistMagzine Nov 2015 - Jun 2017Milan ItalyMagzine is the online newsroom of UCSC Journalism School. It's main issues are: investigative journalism, society, foreign affairs and reporting
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Stagista Redazione InterniLa Repubblica Sep 2016 - Oct 2016Roma, Italia -
CollaboratoreEstense.Com Jan 2015 - Oct 2015Ferrara, ItaliaAttività di collaborazione giornalistica per la testata giornalistica on line d'informazione Estense.com (registrazione al Tribunale di Ferrara n. 5 del 2005).
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StudenteUniversity Of Bologna Oct 2009 - Nov 2014Bologna, ItaliaLaurea Triennale in Storia, tesi in storia dell'ebraismo dal titolo "Renzo Ravenna e Renato Hirsch. Essere ebrei nella Ferrara che cambia. 1920-1947" voto di laurea 110/110 e lodeLaurea Magistrale in Scienze Storiche, tesi in storia delle istituzioni sociali europee dal titolo "Avvocati e guerra fredda. 1947-1956" voto di laurea 110/110 e lode
Francesco Altavilla Education Details
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Ucsc'S Journalism School -
14.75/20 Mention: Bien -
110/110 Cum Laude
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110 E Lode
Frequently Asked Questions about Francesco Altavilla
What company does Francesco Altavilla work for?
Francesco Altavilla works for Var Group
What is Francesco Altavilla's role at the current company?
Francesco Altavilla's current role is Digital and Product Marketing Lead | 7CIRCLE.
What schools did Francesco Altavilla attend?
Francesco Altavilla attended Università Cattolica Del Sacro Cuore, Université Paris Diderot, Università Di Bologna, Università Di Bologna.
Who are Francesco Altavilla's colleagues?
Francesco Altavilla's colleagues are Valentina Cantaluppi, Francesco Agrillo, Alvise Luca, Fabio Falaschi, Fabrizio Ortona, Nadia Calcagno, Davide Sarchioni.
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