From May 2019: Sales area Manager of Importers, responsible of sales activities in Baltics / Romania / Iceland, for all FCA Brands (Fiat, Alfa Romeo, Abarth, Jeep and Fiat Professional). During the first two years in the role, I have managed the Traders in charge of import and distribution of US Brands (Dodge & Ram) in EU28.From June 2023: Area operations Manager of Importers responsible of sales activities in Baltics and Finland area for all Stellantis Brands (Fiat, Alfa Romeo, Abarth, Jeep, Fiat Professional, Peugeot, Opel, Citroen, DS)

Deploying short and long terms performance targets by market, with specific focus on Middle East Area; monitoring commercial targets achievement and supporting the Business Center Managers in defining commercial & marketing actions in order to achieve the targets in coordination with RAM International team.

Brand Fiat Professional & RAMProduct marketing: Midsize pickup lifecycle management, cross-markets and cross-brands (Fiat; Fiat Pro; RAM); Definition and execution of the EMEA product marketing strategy in conjunction with all HQ Departments (Communication / Network / Training / Sales / Finance ) and Country teams in order to achieve volumes, margins and stock targets; Launch of new Fullback Cross and new RAM 1200; New accessories development; Co-branding actions management; Salesman training topics definition; Definition of long term plan volumes. Member of the Contract manufacturing team

Business Center Middle East & AfricaProduct marketing: Commercial launch of new Fiat Pickup: Fullback (lineup; configuration; product development; deal offer; communication; production plan; product marketing positioning); Re-launch RAM brand in Middle East developing a long term marketing strategy; Regional range plan for all the vans: Ducato, Doblò, Fiorino, Fullback, Strada, RAM 1500, in more than 20 marketsPricing: Responsible of price positioning and transfer pricesProject Management: RAM 1200 marketing project manager (volumes; pricing; communication positioning; commercial policy; market research; transport flow)

Brand Fiat ProfessionalProduct marketing & Pricing: Lifecycle and marketing positioning management: current and new products; Strategic and tactical pricing responsible (retail & transfer price); Definition of the briefing of new products; Marketing intelligence; Distributors team’s training; GDs’ economics analysis.Commercial development: Brand expansion strategy in Africa and Middle East; New distributors business case analysis; Scouting of new product solutions (>1k taxi sold in Morocco) Project Management: Marketing responsible for the 1Ton Pick Up project for the Africa and Middle East markets Sales support: Support Area Managers in the negotiations with FCA distributors, bodybuilders, fleets.

Business plans & Business model responsible for all petrol stations in Italy. Operative costs and dealers earning budget managementBusiness plans: Optimization of the financial and operational performance of Retail through: coordinating and implementing the business planning process; coordinating the conversion of sites into the new platforms; monitoring and communicating Channel Key Points to the Global HQ; benchmarking, analysing and suggesting adjustment in the offer to ensure its competitiveness; analysing and reviewing the target earning and costs of retailers and sites. Process: Guarantee alignment between Shell Italy retail platforms’ process and the Global Principles, including the relationship with the all the key stakeholders. Work closely with Pricing, Contracts, Operational Excellence, Finance, Marketing, Sales and Global Channel Management Team, ensuring consistency and alignment between all the teams. External agencies management.Team management: One collaborator

Responsible to provide the Business with Pricing Analysis regarding KpIs across all retail platforms. Review pricing statements and ensure that pricing implementation at site is coherent with retail strategy. Site by site pricing optimisation (Volume & Margin ). Participate in teleconference with Global Pricing Fuels team, especially for IT developments. Support Sales & Operations with weekly performance KPIs. Produce reports on elasticity and provide action proposals. Direct pricing management of high performance petrol stations. External agencies management: Pricing reports

Commercial budget management for Food/No Food sectors (from 4 to 8mil€ bgt managed) in Carrefour Hypermarkets. Negotiation with suppliers for local commercial actions. Implementation of national marketing directives. Local Customer Care. Team management: Coordination of teams of more than four people