Reporting directly to the Board of Directors, in charge of the overall business operations, overseeing the daily procedures to ensure the achievement of the company's revenues and profitability targets.- Plan and execute the overall sales activities for Italy market - Developing and implementing marketing and communication actions- P&L responsibilities

Reporting directly to the corporate CEO, responsible of the sales, marketing and customer service departments at Fag Artigrafiche:• Planning, developing, and implementing commercial action plan related national and international sales• Monitoring the commercial performance • Developing and monitoring budgets and financial targets• Ensure best practice sharing across the sales teamDirect coordination of resources (+15 people)

In addition to the marketing & communication role, responsible of the commercial operations: • Setting goals across the sales organization related turnover, contribution margin, stock level, financial reliability monitoring. • Monthly commercial steering committee preparation reporting the main results aligning with the sales team• Yearly sales incentive program definition and review• Customer Service department: leading the project management team, Customer’s focal point, implementing procedures to facilitate a quality customer service experience. The team is in charge of processing the orders, analyzing and process the production launches, interacting with other departments such as administration, product planning, pre-press, manufacturing, purchasing and logistics, with the aim of respect the Customer delivery time requests. Direct coordination of resources (+10 people)

Reporting directly to the corporate CEO, responsible of marketing and communication department at Fag Artigrafiche:• Definition of the Marketing Plan to identify the current corporate brand positioning and define the long term strategic pillars, basis of the yearly targets. • Corporate Identity: leading the implementation of the activities flow to build the corporate identity image and reputation by promoting digital contents to enhance the Customer’s online journey. Launch of the new corporate website in September 2020, supported by the yearly social media campaigns.• New CRM management introduction• Development of corporate materials (corporate brochures, product innovation documents) to support the commercial activitiesBusiness development: set up of a lead generation process to develop new business by searching for potential opportunities through the different Customers touch points (events, trade fairs, training sessions, lab, social network, etc): from January 2020 team manager of 2 business development managers.

Manage and develop the current Client portfolio, composed by international large corporations which lease or purchase vehicles in at least 3 EMEA markets (with company car fleet with more than 500 cars), as well as gain new big Customers with the main aim to improve FCA market share in EMEA.Main responsibilities are:• Establish and maintain professional relationships with the Customers Head Quarter department in charge of the fleet management (i.e. Procurement Department, Human Resources, Fleet Management Departments) operating as the link of communication between the International Key Accounts and the Internal FCA Teams • Achieve a thorough understanding of key customer needs and requirements• Implementing sales plans together with the international corporations’ headquarter managers, by implementing the international framework agreement centrally defined.

Maintaining & Development of the Area of competence, part of the Italian North East Region: - Setting sales targets. - Implementation of FCA Brand Marketing and Commercial Operations plans related to Fiat, Alfa Romeo, Lancia, Jeep and Abarth brands. - Monitoring the dealer standards deployment, quantitative and qualitative (brands visual Identity, commercial operations, sales force training activities, test drive actions, customer relationship management).

Model Responsible: Ypsilon • Strategic marketing guidelines for EMEA National Sales Companies: Marketing Mix definition and support in building market specific product offering.• Target competitors definition and analysis (volumes and share of market, price positioning, product configurations commercial offers)• Product management and alignment across Product Development , Engineering and Design (related to current and in development model actions: product animations, engines, standards and optional contents)

• Development of the strategic plan 2010-14 focused on five new product launches. • Coordination of the 2011-2012 Budget planning. • Marketing Guidelines definition to support European National Sales Companies. • Commercial and economic targets setting and forecast • European performance monitoring in line with product investments initiative.

• Implementation of the dealership monitoring system, wholesale, retail and inventory tracking• Product brochures process and budget management

• Analysis and repository of the European NSC business plans • Monitoring of the monthly New Holland Commercial performances • Sales target planning and forecast across the European countries• Competitive Benchmarking Pricing study 2007-08• Industry planning analysis and monitoring• Salesmen incentive programme definition

• Definition and management of Gross Margin monthly Performance Reporting• Invoicing Flow Implementation to developing the Asia Pacific Administrative Control• Collaborate with software development team on improving HFM• Team Analyst and Organizer in the CNH-McKinsey Project “Setting Aspirations through Business Benchmarking” - Competitive financial gap analysis and impact evaluation