Francesco Lucchetta

Francesco Lucchetta Email and Phone Number

Chief Client and Strategy Officer | WPP Global Client Lead | Member of the board @ VML
Milan, IT
Francesco Lucchetta's Location
Milan, Lombardy, Italy, Italy
Francesco Lucchetta's Contact Details

Francesco Lucchetta work email

Francesco Lucchetta personal email

About Francesco Lucchetta

A unique “Content & Connections” strategic approach and management skills built and refined working across a plethora of prestigious clients, cross-industries and disciplines internationally. As a result of experience held in both creative and media globally renowned agencies, I am able to define holistic communication strategies that take into consideration the intangible and more practical outcomes of multiple agencies jointly working together from the very beginning of the process – at an insight, brand positioning and market analysis level – to the end – media connections strategy, messaging matrix and content development phases.

Francesco Lucchetta's Current Company Details
VML

Vml

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Chief Client and Strategy Officer | WPP Global Client Lead | Member of the board
Milan, IT
Website:
vml.com
Employees:
33818
Francesco Lucchetta Work Experience Details
  • Vml
    Chief Client And Strategy Officer | Wpp Global Client Lead | Member Of The Board
    Vml
    Milan, It
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  • Vmly&R
    General Manager
    Vmly&R Jan 2021 - Present
    Milano, Lombardia, Italia
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  • Armando Testa
    Chief Strategy Officer (Cso)
    Armando Testa Sep 2019 - Jan 2021
    Milano, Italia
    Chief Strategy Officer- Armando Testa | In Testa | AT Brain- Media ItaliaData driven Content and Connection Consultancy.Milan | Turin | LA
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  • Wpp
    Head Of Planning
    Wpp Jan 2018 - Sep 2019
    Milano, Italia
    WPP ITALY HEAD OF STRATEGY – WPP integrated projects and new business2017 – PRESENT• Directly reporting into WPP Country Manager and to Groupm CEO, building and defining integrated cross-agencies and cross-disciplines strategies• Global Strategy Lead on clients as well as pitches.• Head of WPP FLOW: Leading a team of 30 top WPP strategic talents across different agencies within the network to define WPP’s future horizontal WoW framework• WPP MAESTRO Diploma
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  • Mediacom
    Managing Director
    Mediacom Apr 2015 - Jun 2019
    Milan Area, Italy
    • Working with the CEO in driving cost efficiencies and business growth for MediaCom IT• Thought leadership and stakeholder management for The Coca-Cola Company (IT) and UniCredit (Global)• Leading and managing Comms strategies from brief to measurement and in line with the most advanced approaches and skills (e.g. programmatic and data management)• Collaborating with the London Hub on global pitches and coordination
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  • Young & Rubicam
    Head Of Strategic Development
    Young & Rubicam Sep 2011 - Mar 2015
    Milan Area, Italy
    HEAD OF STRATEGIC PLANNING2011 – 2015 • Strategic Lead for Lavazza Global and Barilla Global• Client point of reference to top management and shareholders• Closely working with the creative teams from strategic planning to execution• Directly liaising with the WPP network to integrate holistic communication strategies across traditional and digital touchpoints• Key player in New Business objectives for growth
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  • Leagas Delaney
    Head Of Planning
    Leagas Delaney Feb 2008 - Aug 2011
    Londra, Regno Unito
    HEAD OF STRATEGIC PLANNING2008 – 2011 • Identifying inspiring insights for the development of impactful ideas • Management of all agency’s global luxury accounts• Leading the client relations with The Boston Consulting Group
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  • Mccann Erickson
    Senior Strategic Planner
    Mccann Erickson Feb 2004 - Feb 2008
    HEAD OF STRATEGIC PLANNING2004 – 2008 • Directly reporting into the Top Management• Responsible for the communications strategies across multiple brands• Supervising the global strategic tools’ implementation• Managing Data and Insights resources• Shortlisted as EMEA top IPG talents
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Francesco Lucchetta Skills

Brand Architecture Customer Insight Strategy Shopper Marketing Brand Equity Copy Testing Brand Health Tracking Brand Essence Brand Evolution Strategic Brand Consulting Digital Marketing Portrait Photography Customer Engagement Brand Development Market Research Insight Generation Digital Strategy Marketing Digitale Ricerche Di Mercato Conoscenza Del Cliente Strategia Strategia Digitale Marketing Communication Social Media Marketing Strategia Di Marketing Direzione Creativa Strategia Creativa Marketing Integrato

Francesco Lucchetta Education Details

Frequently Asked Questions about Francesco Lucchetta

What company does Francesco Lucchetta work for?

Francesco Lucchetta works for Vml

What is Francesco Lucchetta's role at the current company?

Francesco Lucchetta's current role is Chief Client and Strategy Officer | WPP Global Client Lead | Member of the board.

What is Francesco Lucchetta's email address?

Francesco Lucchetta's email address is fr****@****ail.com

What schools did Francesco Lucchetta attend?

Francesco Lucchetta attended Università Commerciale 'luigi Bocconi'.

What are some of Francesco Lucchetta's interests?

Francesco Lucchetta has interest in Snowboarding, Fine Food And Wines, Basketball.

What skills is Francesco Lucchetta known for?

Francesco Lucchetta has skills like Brand Architecture, Customer Insight, Strategy, Shopper Marketing, Brand Equity, Copy Testing, Brand Health Tracking, Brand Essence, Brand Evolution, Strategic Brand Consulting, Digital Marketing, Portrait Photography.

Who are Francesco Lucchetta's colleagues?

Francesco Lucchetta's colleagues are Mariana Carvalho, Gloria J. Brown, Virgina Nanda Wedasari, Adil Essabir, Maria Camila Estrada Arcila, Sara Wehbi, Jan Srankota.

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