Francesco Malgieri
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Francesco Malgieri Email & Phone Number

Manager - Marketing and CRM at PAYBACK
Location: Italy 10 work roles 3 schools
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✓ Verified August 2026 3 data sources Profile completeness 100%

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Current company
PAYBACK
Role
Manager - Marketing and CRM
Location
Italy
Company size
1096 employees

Who is Francesco Malgieri? Overview

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Quick answer

Francesco Malgieri is listed as Manager - Marketing and CRM at PAYBACK, a with 1096 employees, based in Italy. AeroLeads shows a matched LinkedIn profile for Francesco Malgieri.

Francesco Malgieri previously worked as Manager - Marketing & CRM at Payback and Senior Executive - Marketing & CRM at Payback. Francesco Malgieri holds Laurea Magistrale Lm, Direzione Delle Imprese, 110/110 from Luiss Guido Carli University.

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PAYBACK

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Profile bio

About Francesco Malgieri

Sono curioso per natura e ho molti interessi che vanno dalla tecnologia alla biologia marina, dall'agricoltura ai fenomeni macro-economici. Penso che, in un mondo in continuo cambiamento, sia fondamentale avere molte e diverse capacità. Mi piace imparare e nel tempo libero giocare a board game strategici.

Listed skills include Public Speaking, Strategia D'Impresa, Business Planning, Social Media, and 17 others.

Current workplace

Francesco Malgieri's current company

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PAYBACK
Payback
Manager - Marketing and CRM
Italy
Website
payback.net
Employees
1096
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Company profile
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10 roles

Francesco Malgieri work experience

A career timeline built from the work history available for this profile.

Manager - Marketing And Crm

Payback

Italy

Manager - Marketing & Crm

Current
Payback

Roma, Lazio, Italia

Leading a team of analysts and reporting to the CEO I am responsible for PAYBACK Italy CRM activities: -Strategy, development and execution of the offering for the loyalty program customers. -Planning and overseeing the execution of marketing activities on the PAYBACK platform (App, Web, NL, SMS, Push, DM) in collaboration with Digital Communications and Partner Management teams, with a focus on ROI-based campaign optimization.-Evolving the PAYBACK marketing platform, in collaboration with PAYBACK Global product functions.-Monitoring and analysis of marketing & CRM activities main KPIs, in order to grow performance and profitability of marketing campaigns and define pricing models for PAYBACK Italy

Apr 2023 - Present

Senior Executive - Marketing & Crm

Payback

Roma, Lazio, Italia

Mar 2022 - Mar 2023

Executive - Marketing & Crm

Payback

Roma

Apr 2020 - Feb 2022

Marketing & Crm Senior Analyst

Payback

Roma, Italia

May 2019 - Mar 2020

Marketing & Crm Analyst

Payback
Oct 2018 - Apr 2019

Marketing & Crm, Junior Analyst

Payback
Mar 2018 - Sep 2018

Brand&Advertising Communication, Junior Analyst

Payback

Roma, Italia

Reporting directly to the Head of Marketing & CRM, my duties include:-End-to-end development & execution of multi-channel promotional campaigns in various industries (Finance, GDO, Retail, Petrol).-Project Management and execution of BTL and ATL campaigns (Reward Catalogue, DM, Radio, Geo-Marketing, Video Strategy, Field Marketing), including monitoring and reporting.-Development of loyalty PoS materials for 1.100 Carrefour, 2.300 Esso stations, 600 Mondadori Store.-Management of the relationship with advertising and creative agencies, negotiation and onboarding of logistic and printing services vendors. -Management and monitoring of the marketing budget.

Mar 2017 - Feb 2018

Marketing & Communication Intern

Payback

Roma, Italia

Oct 2016 - Feb 2017

Cobrand Marketing Intern

American Express

Roma, Italia

Part of the Co-brand Team, supporting the Product Manager of Alitalia American Express Credit Cards.My duties include:- Definition and execution of spending stimulation, acquisition and retention campaigns, in collaboration with other Business Functions and external Partners.- Customer portfolio and competitor analysis, to support the optimization of existing products and new products development. - Day-to-day Management of the relationship with Alitalia.- Product related trainings to Customer Service and Commercial teams.

Feb 2016 - Jul 2016
Team & coworkers

Colleagues at PAYBACK

Other employees you can reach at payback.net. View company contacts for 1096 employees →

BG Benedikt Gattner Benedikt Gattner Colleague at PaybackMunich, Bavaria, Germany View → MK Maren Kabus Maren Kabus Colleague at PaybackMunich, Bavaria, Germany View → AP Ashutosh Pandey Ashutosh Pandey Colleague at PaybackDelhi, India View → JM Janina Miess Janina Miess Colleague at PaybackGermany View → JS Jillidimudi Srinivas Jillidimudi Srinivas Colleague at PaybackMunich, Bavaria, Germany View → CV Carsten Völler Carsten Völler Colleague at PaybackMunich, Bavaria, Germany View → SW Since Wendi Penggu Since Wendi Penggu Colleague at PaybackMunich, Bavaria, Germany View → AA Angela Adler Angela Adler Colleague at PaybackGreater Munich Metropolitan Area, Germany View → SH Sonja Hagn Sonja Hagn Colleague at PaybackBavaria, Germany View → SD Steven De Troyer Steven De Troyer Colleague at PaybackGreater Munich Metropolitan Area, Germany View →
3 education records

Francesco Malgieri education

Laurea Magistrale Lm, Direzione Delle Imprese, 110/110

Luiss Guido Carli University

Activities and Societies: Articolista per il giornale Luiss360Tesi: Social Media & Brand Crisis, con analisi del caso di studio Dieselgate.

Laurea Triennale, Economia E Management, 105/110

Luiss Guido Carli University

Tesi: Marketing Cognitivo, Promozione ed Euristiche Relatore: Cristiano Castelfranchi, Cattedra di Economia e Psicologia

97/100

Liceo Scientifico Innocenzo Xii

Activities and Societies: Rappresentante di Classe (2006-2011)

FAQ

Frequently asked questions about Francesco Malgieri

Quick answers generated from the profile data available on this page.

What company does Francesco Malgieri work for?

Francesco Malgieri works for PAYBACK.

What is Francesco Malgieri's role at PAYBACK?

Francesco Malgieri is listed as Manager - Marketing and CRM at PAYBACK.

Where is Francesco Malgieri based?

Francesco Malgieri is based in Italy while working with PAYBACK.

What companies has Francesco Malgieri worked for?

Francesco Malgieri has worked for Payback and American Express.

Who are Francesco Malgieri's colleagues at PAYBACK?

Francesco Malgieri's colleagues at PAYBACK include Benedikt Gattner, Maren Kabus, Ashutosh Pandey, Janina Miess, and Jillidimudi Srinivas.

How can I contact Francesco Malgieri?

You can use AeroLeads to view verified contact signals for Francesco Malgieri at PAYBACK, including work email, phone, and LinkedIn data when available.

What schools did Francesco Malgieri attend?

Francesco Malgieri holds Laurea Magistrale Lm, Direzione Delle Imprese, 110/110 from Luiss Guido Carli University.

What skills is Francesco Malgieri known for?

Francesco Malgieri is listed with skills including Public Speaking, Strategia D'Impresa, Business Planning, Social Media, Lavoro Di Squadra, Management, Team Leadership, and Pianificazione Strategica.

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