VBD Parts was born on July 2023 to become a parts distributor in the Automotive business focused on Passenger Cars and Light Commercial Vehicles.We are a Distrigo Hub, official distributor of the whole Stellantis product range (OE, Eurorepar and Circular Economy). Moreover VBD Parts is a distributor and reseller of all the main brands of the IAM Parts business.We established the company as a reliable player covering all the needs of the customers offering a complete portfolio of services with a special attention at the customer satisfaction and at the innovation on processes

Director of the Marketing & Performance Team at Enlarged Europe perimeter for all the Aftersales activities and the Parts Business of the STELLANTIS Groupe, directly reporting to STELLANTIS Groupe Enlarged Europe Parts&Service SVP· Team: 90 direct resources among Product Portfolio Management, Trade&Service Marketing, CRM, IAM Business Development, Distrigo Performance&Network Development, Pricing, Communication, Accessories and e-commerce. Functional reporting resources within the Marketing teams of all the European markets and Importers organizations. Member of the Global P&S Leadership Team· Key tasks: Europe Enlarged Parts&Services Strategy, Customers retention program, CRM tool development and action plans, 360° offer and go-to-market plan, IAM (private label and Supplier range) sales results, Commercial policy guidelines, People Management, Pricing harmonization and benchmarking, Customer Experience and Digital journey, Brand Management & Positioning, ATL&BTL Communication, Events, Network Development and Geomarketing, Business Development, e-commerce development and sales results, Accessories product definition, launch readiness and sales results

Director of the Italian market for all the Aftersales activities and the Parts Business for GroupePSA, directly reporting to Groupe PSA Italy CEO and to Europe Parts&Service VP:· Team: 102 resources among Sales, Marketing, Communication, Homologation & Technical Management, Warranty, Quality & Network Development, Key accounts, Sales administration, Projects DeploymentKey tasks: P&L Management, Market Strategy, People Management, Sales & Marketing, Warranty costs, Customer Care, Brand Management&Positioning, ATL and BTL Communication, Network Development and Geomarketing, Distribution&Logistics, Business Development

Director of the Italian market for the Parts Business of the Brand IVECO and of the European Sales for the Brand ASTRA, directly reporting to Vice President EMEA Parts&Service:· Team: 37 resources among Sales, Marketing, Network Development, Key account, Sales administration & Controlling· Key tasks: P&L Management, Market Strategy, People Management, Sales & Marketing, Brand Management &Positioning, Network Development, Distribution, Business Development

I joined Europart to start-up business in the Italian market. Europart is an European leading company in parts distribution for trucks, trailers and buses. I am Managing Director of the Italian subsidary with full responsibility on the P&L. I managed all by myself the start-up of the company Europart Italia, starting from the green field. From the definition of the bylaws of the company and all the related issues to the identification, development and implementation of a new business model establishing a network of distributors to cover the Italian territory. I took care of the creation of the processes, definition of the commercial policy, marketing plan, customer care management.Main targets achieved:- definition of the strategy to enter in the Italian market- creation of the Italian team: commercial, marketing and logistic support- development of a network of distributors: full coverage of the Italian territory- positioning of the brand in the market through a combined action of ATL and BTL activities- launch of new product families customised on the needs of the Italian customers - quick growth of the sales and customer satisfaction- positive EBITDA

I joined CNH to bring in my know-how and competences from passenger cars business to develop a new approach to the Network Development. I managed a team made by 3 Area Manager to follow all the European Markets.My main tasks were:- to define the Network Plan by market using a geomarketing tool. Definition of the proposals to optimize the territory coverage to exploit the potentiality of the business (open points coverage, underperforming dealers identification) through dedicated action plans- the implementation of Parts Salesmen Program: needs identification, hiring process definition, welcome package, training, follow-up tools- the creation of the processes of coordination with Network Development Sales department to define the business model to propose to our partners, to manage the critical dealers, to define the guidelines to improve the network all over EuropeI was also involved in some important and transversal projects to monitor and increase Customer Satisfaction and Dealer profitability.

I was asked to create a new function in the Fiat Group, managing a team made of 3 guys. Dealer Viability had the mission to define methodologies, analysis, tools and programs to improve business sustainability for FGA dealers. I managed directly all Business Management data, analyzing them to discover trends, highlight critical situations and best practices, to try to define action plans together with other functions of the company to help dealer to reach higher level of profitability on each business line (new cars, used cars, parts, workshop). I had also functional responsibility on Dealer viability accounts in each European market. I also developed a software that, using some specific KPIs, was able to identify critical dealers.Finally I coordinated European Critical dealers team, a dedicated task force that has to manage the most critical dealers in Europe defining action plans reporting directly to European Dealer Committee.

I was asked to create and develop the role of Network Development Manager in Italy Market for Fiat Professional. I shared with the other brands of Fiat a team of 16 people on the field. They scouted for new dealers, managed processes to create a new dealer (internal and external identity and so on), analyzed the financial and economic KPIs of the dealers.I was also involved, as Project Manager, in a team dedicated to Critical dealers in Italy. The team reported directly to FGA Steering Committee. I developed, with ICT department support, a software that helped to identify critical situations.

Fiat Professional was the crucial brand for the Fiat Group in Europe as the most profitable brand of the Group. I managed a yearly budget of 12 M€ and a team made by 2 resources. My job had 3 main items: - Product management (positioning, new model launch preparation, competitivity monitoring, product newsletters to dealer network and other acitvities)- Communication ATL and BTL (TV, Radio, newspapers, internet, point of sales activities, catalogue)- Sales support (sales analysis, local marketing plans).

I managed a team of 4 people, dedicated to develop the commercial policy of the Italian market to sell a range made by more than 550 product families and 280.000 part numbers. The yearly budget for incentives and communication was 4M€. My job had 4 main items:- Trade Marketing (competitiveness analysis, definition of commercial activities, seasonal campaigns, incentives)- Service Marketing (service contracts, loyalty products)- Communication ATL and BTL (radio, magazines, brochure, flyers, …)- Business Development (new products launch as chemical products and tyres, never managed by Fiat in aftersales before)

I moved to Fiat Aftersales HQ and, for the first time, I managed a team made of 2 resources. I took the responsibility of the Sales of spare parts to all the authorized workshops and bodyshops of Fiat in Italy. Sales 2004: 223M€ (+29,4% vs. 2003), Sales 2005: 272M€ (+22,1%). Workshops were managed through a team of 44 zone managers in outsourcing from company MSX.I was also involved in a important project with other Automotive Brands (Opel, Mercedes, Nissan and others) called PartsPartner to develop a dedicated platform to sell original parts to indipendent workshops

Fiat developed a project in collaboration with Roland Berger Strategy Consultants. The aim of the project was to analyze the financial, economical and operative management of the most important Fiat Group dealers in Italy. The analysis were made on the 4 business units of the dealer (new cars, used cars, parts&accessories, service). Each analysis was made in 4 weeks analyzing data and interviewing people to deliver a business plan, with a medium-long term perspective. One of the major results of the project was the creation of the official book of dealership’s processes of Fiat Auto. I coordinated one of the teams together with a Roland Berger consultant and I learned how to read a balance sheet and the financial and economic KPIs of a dealership

I joined Fiat to work as Customer Service Manager with responsibility of 10 dealers. I had to coordinate all After-Sales activities of the dealers of my zone, with a focus on warranty costs, helping them to manage critical customers and to improve customer satisfaction index. I had also to check the technical training of the mechanics and the correct diffusion of technical informations and, finally, to develop After-Sales business of the dealers supporting them through market analysis, service marketing actions to improve the market service share

Aprilia was a outstanding Italian brand in motorcycles business. I managed 27 dealers in the Italian Southern regions with a total spare parts business of 12M€. Moreover I took care of all the aftersales aspects like warranties, customer satisfaction index, technical training nad network development (scouting for new dealers or authorized workshops)

I joined the Ford dealer for the zone of Naples to manage the Aftersales business. I had to define actions to improve the quality of the services, to create and to control a network of spare parts and accessories salesmen, to develop and to realize projects to improve the customer satisfaction

My first job was with MSX International, an American corporation that in Italy worked with many Automotive Brands, in the position of Zone Manager Subdealers and Bodyshop for Ford Italia S.p.A.. I had the responsibility to manage 143 Ford authorized services and bodyshops in the regions Marche, Abruzzo, Molise, Lazio and Campania to achieve spare parts targets, to respect Ford standards for improving services quality and customer satisfaction index