Management of internationalization projects for small and medium-sized enterprises 2 -10 million euros turnover. Main activities: European calls planning; Subsidized Finance (regional and ministerial funds) and commercial branch constitution.• Identified global product opportunities, performed market analysis, developed marketing strategy and managed pricing model that drove incremental growth.• Preparation for the export plan and business plan; Development and penetration of foreign market: UAE – Oman – Kenya – Tanzania – Argentina – Brazil.•Assisting developing proposals to clients and potential clients for mergers, asset or company divestitures or acquisitions and related advisory services• Performing company ,industry ,market and competitor research and due diligence• Drafting pitch books, selling memoranda and management presentations.Significant Achievements•Significant signing of a frame work collaboration agreement with IN5, Tecom Group, DubaiHolding and for Italian StartUp incubation.• JV for DUBAI 2020 Expo between EGA SRL and Media land L.T.D• 5 brunch constitution opened in AUE and 6 brunch over East Africa Corn .

Oversaw the full spectrum of account management, development and performance of the business's B2B and B2C segment.• Developed and prepared reporting and key metrics for executive management.• Defined, led and monitored budgeting, revenue and profit tracking.• Evaluated the business operations and developed relevant, cost-saving, control and process improvement ideas to assist the organization in meeting its goals.• Redesigned supply chain model through bottlers plants integration, while implementing large packaging innovations and concentrates reformulation.• Cultivated and maintained strong business networks and relationships with key clients to ensure firm understanding of industry trends and demands.• Effectively and profitably implemented marketing properties. Significant Achievements :• Increased business volume by 40% in in 2018 as compared with year 2017 by overhauling sales strategies and improving overall marketing direction.• Surpassed prior EBITDA growth in 2 consecutive years; increased by 22% in 2018 and 17% in 2019• Maintained zero increase for operating expenditures from 2018 to 2020 by reducing headcount and operating expenses.

•Managed full spectrum of business operations; led 7 business units with 40 team members across offices in Kenya, Ethiopia, U.A.E, USA and Italy to oversee agrobusiness strategy for Africa international business expansion.• Developed and executed new business operating methodology and penetrated high potential markets through direct import model, and distributors model / third party partnerships.•Orchestrated reorganization of business units and streamlined operations that facilitated the reduction of business expenditures.• Mentored and advised sales teams in sales methodology, revamping and streamlining of sales content and training, to achieve global sales targets.• Developed international sales and distribution accounts for agrobusiness market exit• Identified global product opportunities, performed market analysis, developed marketing strategy and managed pricing model that drove incremental growth.• Redesigned brand portfolio strategy by benchmarking agrobusiness brand’s and leveraging brand's insights to help shaped marketing and sales positioning.Significant Achievements• Revived struggling operation to a turnaround success story. Revamped business model and implemented effective promotional strategies, trained a high-performance sales /engineering and management team and helped boost corporate innovation and value company creation.• Successfully improved corporate innovation and value creation, boosting a new business strategy• Improved operational efficiencies that reduced business costs by 15% in the Q1 of 2020

Sviluppo Commerciale e rete vendita del ghiaccio alimentare a cubetti e confezionato sul territiorio nazionale-B2B -B2C-Strategia di vendita-Marketing-Comunicazione

PPR Executive – Ford of Europe Motor Company -http://www.fordmedia.eu/skill/events/Cologne, GermanyKey Role:• Global coordination of 7 markets. Co-ordination of PR activity and • Media relations. Media content management on SM /WEB working close with the SEO.• Leads and conversion rates monitoring and forecasting. (Sales)• Generating new stories and digital contents for Media offline and on line• Co-ordination of Global/Local agency (WPP Group)Key professional skills and experience gained:• Business vision• Media Management• PR management • Crisis Management• Social Media Campaigns• Management of partnerships• Web analytics• Web-site managing : MySQL/WP/JOOMLA and content strategy and tranlsation.• Agencies account management• SEM/SEO Management

Account Executive: Internship – Young&Rubicam MEAhttp://www.yrmena.comDubai, UAEKey Role:• Management of major clients (Aljazeera sport, American Garden• Harvey &Nichols )• Advertising process from client brief to the realization of the campanign through to the monitoring of the sales progress Key professional skills and experience gained:• Knowledge of the advertising industry• Key accounts management• Work under tight and challenging time schedules• Strategic planning and Insight market research• Excellent knowledge of social media activity and digital marketing tools