As General Manager I oversee the overall operations of Tinext in the Middle East, and:• Develop and execute company business strategies to attain the goals of the Board• Own the overall Company P&L and cashflow • Prepare and implement comprehensive yearly budget to facilitate achievement by planning cost-effective operations and market development activities• Manage, mentor and motivate company employees • Define marketing plan and lead generations strategies• Manage key strategic partnership with vendors, suppliers and strategic client accounts• New Market entry and solution portfolio analysis• Revise key proposals budget analysis• Monitor and report to the Board of Directors to support the definition of objectives

As consulting manager my role consisted mainly in business development activities on Middle East clients, related to topics of digital marketing, online campaign and customer segmentation / personas optimizations.• Orchestrated teams in development of answers to several RFPs in different industries• Developed several quotes and proposals for cross industry clients, managed client facing activities in negotiation phase and deal closing contributing to sales targets• Developed fruitful relationships with existing and new clients

Manager with responsibilities on several Clients activities and proposals.Main Projects:1) Commercial Campaign transformation (UAE/S.Africa - Pan African Pay-tv provider)Project aimed to optimize current commercial campaigns and introduce new capabilities• Supervised the assessment over 5 key African markets• Developed a Business Case and related initiative roadmap• Designed an inactivity model to reduce dormancy of customers and increase revenues• Developed a Marketing and Sales department costing model to quantify real costs2) Marketing Digitalization ( UAE - Middle East Conglomerate on several industries)Project consisted in the support to the definition and evaluation of vendors RFP• Supported overall RFP and vendors evaluation• Definition of the suggested new Governance/Operating models required • Designed a prioritization logic to select most relevant campaign towards clients in case of overlaps, optimizing contacts and increasing Net Promoter Score• Assessed and scoping of Marketing Resource Management requirements3) Voice Virtual Assistant ( Saudi Arabia - Leading Middle East Bank) Pilot project related to the design and launch of a Voice Virtual Assistant, aiming to substitute Customer Care agents’ human interactions with a Voice Virtual Assistant to improve Customer Experience and decrease operating costs. • Analyzed Inbound Channels customer interactions & costing data• Defined customer needs, expected automation level of interactions and definition of automation deployment roadmap• Development of related 3-year profitability Business Case, interfacing COO office • Supported several proposals connected to Campaign Management and Data monetization on leading players in GDOs, Tourism and other industries

Business Consultant with specialty in Telecommunication and Media industry, I was supporting the delivery of management consulting projects in Customer Value Management, Campaigns, Marketing and Sales areas.Main Projects:1) Unified Marketing Managed Service ( Dubai - Leading Telco Operator)Project related to the 1st Year of Managed Service for the campaigns launch on the B2B Customer Base, in which i managed the Consultancy Team • Business Consultant SPOC for Client CVM team• Team people management• Real time / Near Real Time Marketing propositions• Define and plan project activities and milestones• Managed Training of Customer Service resources• Coordinate functional testing, identify optimization actions and lead solution fine-tuning

Business Consultant with specialty in Telecommunication and Media industry, I was supporting the delivery of management consulting projects in Customer Value Management, Campaigns, Marketing and Sales areas.Major Projects:1) Marketing Transformation Project ( Saudi Arabia- Leading Telecommunication Operator)Project related to the B2C Cross-channel campaign management based on a centralized recommendation Engine. My activity focused on marketing transformation aspects:• Designed BTL & ATL campaigns and execution methodologies• Offer Design, Profitability Analysis and Pricing• Designed the Customer churn predictive model• Contact rules definition• Overall Offer - Product Catalogue development & maintenance2) Unified Marketing implementation, sales recommendation platform ( Dubai - Leading Telecommunication Operator)Project related to the B2B Multi-channel campaign management base, aiming to optimize selling performances and to orchestrate propositions with a multichannel approach. My activity focused on marketing transformation aspects:• Lead Marketing transformation stream • Customer Base Segmentation and Analysis• Supervised the definition of new B2B value propositions, according to Customer Value Management targets• Lead design & execution of all BTL (non targeted) & ATL (public) campaigns via multiple channels • Next Best Action logic to transform the Customer Service from a Cost Centre to a Profit Centre• Defined KPIs to track sales results, identify and lead implementation of optimization actions

Business Analyst with specialty in Telecommunication and Media industry, I was supporting the delivery of management consulting projects in Customer Relationship Management area.Main projects:1) Sales Force Transformation for B2B market (Egypt - Telecommunication Operator): Reengineering of Lead Management, Opportunity Management and Account Management processes in order to generate incremental revenues and increase Client positioning in Egyptian Corporate market2) Strategic re-organization initiative (Milan - leading Italian Broadband Provider): Project aiming at selling 3 different operation BUs involving more than 600 amployees. • Collaborated in RFQ preparation, Business Units resources volume analysis to be outsourced• Productivity and efficiency analysis of the identified workforce, cost baseline definition and support in following Due Diligence management3) Backlog Activation Analysis ( Milan - leading Italian Telco Provider): Analisys of Activation Order Process in order to identify reasons of high volume unactive backlog, • Focused on critical backlog statuses, identified the major faults and technical processes issues• Provided the client with a previously unseen view on 50% of initial backlog volume and granting a more precise set of future action

• Database analysis about relevant market and main competitors• Commercial distribution analysis for UK and Swiss market • Support to company board activities• Development of periodical company presentations and reports

•Development of ‘2008 Accenture Point of View’ concerning worldwide best practices in loyalty programs, at cross industry level•Research and in-depth examination of innovative loyalty techniques •Accenture’s team support activities within Intesa San Paolo bank