In strict continuity with the Digital Evolution in building up the Interactive Marketing approach needed, Connected Appliances Product & Marketing team comes up beside the Digital Marketing & Comm , Data & Services and Online Sale teams to enrich and complete the structure of the Emea Digital Center of Excellence. By adding the Connectivity as an enabler in terms of product and marketing accountability, the focus is more and more on increasing Consumer Value in a "one to one" offer.

Digital & CRM Marketing Director for Whirlpool & Indesit - EMEA Region

Reporting into Group Marketing Executive Director.After launching Digital Strategy and CRM in 2011, the focus is putting into action the plans to increase business grip and end to end accountability in digital marketing.Lead and implement the Digital Marketing plan and Lead CRM programs in order to increase sales by reinforcing consumer loyalty and advocacy.Managing a team of 12 people (including 5 dotted-lines in local markets) to:- Develop and update brand digital platforms in terms of contents and experience- Transform Indesit Web presence from one way media into a real interactive platform by leveraging on social media and digital PR- Work for the integration between CRM digital campaigns and Customer Service Marketing plans- Coordinate CRM & Digital marketing approach and deployment- Push in converting into sales each customer contact- Set and support the launch of E-commerce and Multichannel distribution- Nurture the Digital Culture and Attitude in the CompanyGoal: contribute in opening company doors to consumers, giving them a differentiating and unique digital brand experience and drive to conversion

Head of Group Consumer Marketing - reporting into Group Brand & Consumer Marketing Unit.In charge of a team of 12 people focused on 4 different areas around customers:• Market Research & Insights• Consumer Experience• Digital Media & Communities• CRMMajor responsibilities:a) develop and manage market analyses and research activities by using all the repertoire of methodologies at group level to support the company business information needs in each market segment and countryb) optimize product user experience and maximize customer centricity trough both company idea generation process engineering and coping internal design team to designing appliances interfaces and tuning design guidelines. Designers portfolio and budget responsibility and management.c) maintain and update brands websites (by setting international platforms and fix markets masters and guidelines); transform the web platform from one-way “media” in interactive digital platform by leveraging social media opportunities and digital commercial activities to build and manage new windows to customers (acquired and potentials). Contribute in rebalancing the company’s digital tone of voice to customers.d) in mid-long term, build up the CRM approach by setting the “recipient” , finding the “contents” and defining the rules to get back to customers (one to one campaign and communications and customer base management – loyalty and acquisition mechanisms)In few lines: let The Customer..- ..play a central role in thinking and making new products- ..drive the tuning of user experience trough pulse check test and customer satisfaction survey and suggest improvements- ..to be active listen when speak, post or message in web circus- ..talk with the companyTo contribute to company culture shift and open company doors to customers to bond them trough a differentiating, unique brand experience.

Managing a team of 6 people full dedicated to the development and management of the whole market analyses and research activities to support the company needs with business information in each market segment (consumer, b2b, fixed line, adsl, data).In charge of creation and management of insights (i.e. 200 projects per year) for adv/brand, sales, operations, customer base management, crm, operational and strategic marketing areas.Point of reference for relationship with Group Insight teamResponsible for the implementation of international research projects in Italy and member of the Vodafone Insight Consulting Group Board with the aim of defining and deciding next market research strategies and methodologies to support Vodafone Group future business development.

Market sizing and scenario (Usage&Attitude studies, Market Segmentation), analysis of mktg mix (Concept/Product/Pack Test, Pricing), analysis of brand health (Equity Assessment, Competitive Positioning) and media targeting

Project managing from analysis and survey setting to results delivery and presentation; account management of some key Consumer Goods clients; business and consumer market analyses, product/proposition/comm targeting and media planning