Francesco Azzarello Email & Phone Number

Amsterdam, Nh, Nl

◼️ KEY RESPONSIBILITIES ◼️- Define group commercial strategy for LG's connectivity and digital services portfolio- Employ a mix of consumer research and product experimentation to identify the right positioning, messaging, commercial offering and customer journeys for LG's connectivity and digital services portfolio- Inform product roadmap for LG's connectivity ecosystem based on customer value impact- Coordinate regular Opco gatherings to align on strategic priorities and share best practices- Build data models and business cases for new product introductions or ad-hoc commercial inititatives- Drive commercial programs at group level to drive new data, marketing and service initiatives◼️ KEY ACHIEVEMENTS ◼️- Supported extension of UK Smart Wifi rollout to 5M customers with data model demonstrating a capex-offsetting churn benefit- Led program across UK, NL, BE, IE and CH to redefine speed tier commercial strategy, now implemented across all markets and resulting in upgrades for millions of broadband customers- Led growth marketing research in NL, UK and CH to inform GTM strategy for upcoming digital services suite- Coordinating key base management program with CEO-level attention for Opcos to share best reactive and proactive retention and win-back strategies

Amsterdam Area, Netherlands

◼️ KEY RESPONSIBILITIES ◼️- Define and deliver the B2B cybersecurity and IoT roadmap across all B2B segments- Develop B2B cybersecurity and IoT value propositions and align Opcos' go-to-market plans- Establish strategic partnerships with B2B cybersecurity and IoT vendors ◼️ KEY ACHIEVEMENTS ◼️- Defined and aligned B2B cybersecurity product vision at CPO and CISO level- Oversaw integration of small business cybersecurity solution across 4 EU markets- Key support in ideating new IoT value proposition resulting in launch of smart delivery solution in BE

Amsterdam Area, Netherlands

◼️ KEY RESPONSIBILITIES ◼️- Analysis of B2B IoT market against company's core strengths to prioritize development opportunities- Key entry use case definition driving development of capabilities across HW, platform and applications- Rollout of B2B Pilots across the group in the Smart Building and Smart Office domains- Creation of executive-level materials to evangelize the B2B IoT opportunity within the organization◼️ KEY ACHIEVEMENTS ◼️- Oversaw development of IoT analytics portal that landed new customer opportunities in PL- Supported Smart Building pilot rollout in Germany connecting 2000+ apartments, marking the company's entry in the B2B IoT market and paving the way for further Smart Building initiatives

Amsterdam Area, Netherlands

◼️ ROTATIONS AND KEY RESPONSIBILITIES ◼️- 1st Rotation: Business Analysis and Planning - Development of executive level materials and commercial performance analyses for the CCO to discuss in Executive Leadership meetings- 2nd Rotation - B2B Product Management (IoT): Strategic analysis of B2B IoT markets to drive investment decisions and development of B2B IoT Pilots across LG's European footprint◼️ KEY ACHIEVEMENTS ◼️- Rolled into a permanent role 1 year before program completion due to strong performance- Contributed key input on a recurring basis to executive level materials discussed at CEO level

Melbourne, Australia

◼️ KEY RESPONSIBILITIES ◼️- Development and tracking of online marketing campaigns ranging paid ads and social media marketing- Content creation- Online advertisement graphic design◼️ KEY ACHIEVEMENTS ◼️- Created graphics for lists and set up online adv campaigns that increased traffic to the website- Developed 20+ new lists to enrich the platform content

Milan Area, Italy

◼️ KEY RESPONSIBILITIES ◼️- Management of commercial budget for the cheese category - Analysis of key customer performance and of Nielsen data - Commercial implementation of new product launches and management of distribution - Project lead in the organization of large-scale promotional events in-store- Definition of the events’ communication and promotional strategy- Qualitative and quantitative post-evaluation of events ◼️ KEY ACHIEVEMENTS ◼️- Led an in-store visibility project generating €600k in revenues and activation in 1000 stores- Managed the implementation of 6 in-store events generating €1.8M in revenues across 3 quarters- Simplified forecasting and performance evaluation by creating a tool measuring incremental sales of in-store events

Milan Area, Italy

◼️ KEY RESPONSIBILITIES ◼️- Development of consumer studies to test product innovations for FMCG multinational clients- Liaison between clients and analytical team to design studies and draft top quality questionnaires - Coordination of the projects’ pipeline to ensure delivery in the agreed timings- Questionnaires’ language check and translation◼️ KEY ACHIEVEMENTS ◼️- Took full Barilla and Ferrero account responsibility during my Manager's 3-months sick leave- Increased customer profitability as lead Ferrero PM, creating highly tailored solutions that resulted in a service upsell

Graduate Diploma Of International Business, International Business

Activities and Societies: MBS Student Association Committe Member

Master'S Degree, Marketing Management, General, 110/110 Cum Magna Laude (With Great Honors)

Activities and Societies: Bocconi Alumni Association Thesis Title: "I travel therefore I am: a qualitative approach to understanding.

Exchange Program In International Business, Mba Courses

Activities and Societies: W.M.F. - Waseda Marketing Forum

Bachelor'S Degree, Economia E Management Per Arte, Cultura E Comunicazione