Francesco Bianco Email & Phone Number

I'm responsible for all Sales and Marketing processes for customers.My task are 1/3 Sales and Profit, 1/3 Data Insight, 1/3 Retail Marketing and Communication strategies.Portfolio:-MediaMarket e S.G.M UnieuroThe key activities:-Front-Facing reatailers relationship -Delivering annual sales and profit targets set by the business.-I’ve full P&L responsibility for vol and value, nett profit, promotional bdgt and other retail investments as market share and growth.-Develop B2B activities -Responsible for Retail Marketing investments

Roma, Italia

Key Account management:I lead the development and implementation of the company’s strategy, for the assigned customers that encompass all aspects of 4P's. In line with the evolving market trends and competitors landscape to deliver identified KPI's and to reach goals.Portfolio:-Buying Groups and Hypermarkets channel (Euronics, Expert, Trony, Auchan, Carrefour e Coop)The key activities:-Manage and development of solid sales relationship with the customers into the retail channel.-Delivering annual sales and profit targets set by the business.-Development of a strategic plan and define appropriate distribution strategy across the channel.-Manage a team of 4 Area manager (agents)-Ensure company products guidelines implementation and provide accurate sell-in/sell-out for the monthly forecast.-Design and propose sales campaigns and marketing activities.-I’ve full P&L responsibility for vol and value, nett profit, promotional bdgt and other retail investments as market share and growth.-Negotiate annual contract terms to reach annual targets and ensure full compliance of business relationships.-Effectively collaborate with other internal dept.(Mktg,Trade,Credit,Ops,Legal).Sale force & Retail Marketing execution:I’m the head of sales field force (16 sales Profesional figures), and I’ve 1 resource that reportly direct to me.I have the duty to drive the execution and actions in the store execution, in order to achieve company targets.Main activities:-Maximizing the visibility of products for increase the sell-out, lifecycle and revenue from to day one and beyond.-Increasing the share of shelf and monitoring the activity of competitors.-Define and respect the recommended planogram of products by clusters.-Emphasize product investments in line with marketing strategies with the pos/pop material in stores.-Implementation the dressing up solutions to support and increase the client experience.-Management and responsibility of the D@R business.

Managed and developed a team of 18 sales professionals (4 Area manager, 12 sales merchandiser, 1 Sales Analyst, 1 Data entry) by defining sales e marketing strategies that had meet corporate and revenue goals.Head of implemented the most effective of 4 P’s marketing strategy on the field:Product assortment presence,Correctly presence of Promotional activities,Pricing monitoring,Placement and Implementing the recommended product planogram and the visibility material strategy for to facilitate the shopper experience,Main activities:-Prepare sales budgets and monitor sales volumes versus forecast to identify problem areas in order to improve overall performance of the sales team-Monitoring the progress of the sell in / sell out -Coach the sales team on new products, sales promotions and procedures-Sharing the monthly field activity report with the management (General Manager and Sales Director)-Ensure excellent communication between the departments (sales, administration, credit, marketing)-Definition of incentive plan The Team’s activities:-Monitoring KPI’s (Share of shelf, distribution, OOS level, Share of assortment, PoS materials execution) -Sell-in activity of the top products-Analysis and monitoring for each single outlet and sharing of best practices with the National Account manager e Trade Marketing Dept.)-Promotional material implementation (PoP/PoS)

Project Manager in Consumer Elettronics industry.Managing a team of 15 people, bringing directly to the field force Manager.The key Activities:-Management panel stores (Open market),-Management In-Store execution,-Management material POS & POP,-Sell-in planning,-Sell-out strategies,-Monitoring competitors (Share of shelf).

I Was Responsible for the Trade marketing activities.Contribute in defining the strategy for each product/project launch maximizing their impact taking into account local/channel peculiarities.Provide shelf dressing up solutions to support the shopper experience.-Activities "BTL" marketing actions conveyed by the trade.-Develop and provide POP solutions customized for specific customer needs.-Support in coordinating the development of marketing materials.-monitoring the progress of the sell out of the product with proposed corrective actions.Main Costumers: Lenovo (IT sector)Honor (Mobile sector), Wiko (Mobile sector),Emozione3 (Smart box)Main activities:Analyse products sales in stores.Perform competition analysis based on central guidelines.Planning and budget management for all the activities related to the trade and retail Marketing (events, Co-Marketing, integrated communication plans, visibility plans in-store, sampling plan, In Store Promotion, POS materials management)Coordination and checking the distribution of the promotional materials.Market analysis of competitors and Share of Shelf.

Roma, Italia

During the university period i have gained experience in marketing research in the tobacco industry.Collaborator for market research qualitative/quantitative behalf Philip Morris International.In that experience i have concerned specifically about marketing process.I researched provides important information to identify and analyze the market need, market size and competition.For the national launch of new product, I have collaborated for investigated to:-Market information-Market segmentation-Market trends-Competitor analysis-Marketing Mix modeling -SWOT and Risk analysis